Sang Bleu (French pronunciation: [s ɑ̃bl ø]; lit. "Blue Blood") is an independent, multi-disciplinary media platform and creative agency. Encompassing Sang Bleu magazine: a publication centred around contemporary art, culture, fashion, fine art, performance art, literature, sociology, kink and tattooing;[1][2] SangBleu, a typeface under the type design company Swiss Typeface and a creative agency called Sang Bleu. Sang Bleu was initiated in 2006 in London, UK, by Maxime Plescia-Büchi, its Swiss creative director who currently runs it with his wife Hope Plescia-Büchi. Büchi works as a tattoo artist at Sang Bleu London together with a dozen other tattoo artists and temporary resident artists. Sang Bleu is notable for its publications,[3] its collaboration with Swiss luxury watchmaker Hublot,[4][5] and its work on celebrities like Kanye West[6][7] and FKA Twigs. Sang Bleu is also known for creating logos and corporate typefaces for Balenciaga, Rick Owens, CSS Bard Hessel Museum, the City of Stockholm, Esquire magazine and Vogue.[8] It has held events at department stores including Selfridges,[9] the London Edition Hotel and Imperial Art Studios in Downtown Los Angeles.[10] Sang Bleu London opened in 2013.[11] In May 2016, the first international Sang Bleu studio opened in Zürich, Switzerland.[12] A third location opened in Los Angeles in 2019.[13]

References

  1. ↑ "Sang Bleu".
  2. ↑ "Tatouage: Zurich a du Sang Bleu dans les veines". L'Hebdo. 26 May 2016.
  3. ↑ Kevin Wong (18 April 2016). "Maxime Buchi of Sang Bleu Releases a Book of His 1000 Tattoo Designs". HypeBeast.
  4. ↑ Mark Bernardo (22 February 2016). "Hublot has Sang Bleu In Its Veins". Hublot.
  5. ↑ "Hublot Big Bang Sang Bleu". Montres de Luxe.
  6. ↑ "Maxime Buchi Talks Tattooing Kanye West, Sang Bleu, and His New London Shop". Complex. 28 February 2015.
  7. ↑ Andres Tardio (28 February 2013). "What's It Like To Tattoo Kanye West?". MTV News.
  8. ↑ Laura Hawkins (28 May 2016). "Sang Bleu: Ink Outside the Box". Amuse.
  9. ↑ Claire Marie Healy (2015). "Maxime Buchi's tattoo revolution comes to Selfridges". Dazed.
  10. ↑ "Sang Bleu Art & Tattoo Pop-Up At Imperial Art Studios". Los Angeles, CA: Amadeus Magazine. 20 May 2015.
  11. ↑ ""Sang Bleu London"".
  12. ↑ Emmanuel Coissy (28 May 2016). "L'Antre de l'Encre". Friday Magazine.
  13. ↑ "Sang Bleu Los Angeles".


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