Sangeeta Boochra is an eponymous fashion label[1][2] founded in 1994, named after Indian jewelry designer Sangeeta Biochar.[3][4][5] The label is known for its traditional and tribal designer jewelry collections.[6]

History and description

In 1897, Seth Kistoor Chand Boochra at Jaipur, India started Bullion Trading Company, primarily dealing with the trading and conventional commerce of silver. Seth Kistoor served as the president of the organization for four decades and he was known as 'The Silver King of India'.[7] During 1960, his son Seth Lalit Kumar Boochra converted the bullion trading business into a jewelers manufacturing unit. In 1994, Sangeeta Boochra joined her father in law's business and created the label Sangeeta Boochra.[8]

Sangeeta was born at Sujangarh, from where later she shifted with her family to Guwahati. She married Sudeep Boochra,[9] who is a gem exporter and presently the director of Bullion association limited.[10][11] From 2016, She is working as the managing director of both Silverr Centre and her eponymous fashion brand Sangeeta Boochra. Currently her son Abhineet Boochra[12][13][14] serves as one of the directors and the spoke person of the brand. The label presently has 45 stores pan India with three manufacturing units and design studios.[15]

The jewelries of Sangeeta Boochra are found to be worn and endorsed by several Hollywood[3][16][17] and Bollywood actresses[18][19] and celebrities.[20][21][22][23][24] The jewelry label made appearances in Bollywood movies like Luka Chuppi,[25][26] Veere Di Wedding,[27] The Zoya Factor etc.[28] The label first appeared at Lakme Fashion Week in 2011.[29][30][31]

Additional sources

  • Salon International, May 2020, Vol 12, No 5,[32]
  • Haute Brides and Honeymoons: June July 2015. N.p., Pioneer Book Co. Pvt. Ltd., 2015.[33]
  • Solitaire, May 2018, Page 57[34]
  • New Woman: October 2015. N.p., Pioneer Book Co. Pvt. Ltd., 2015. Page 66[35]
  • Elle India, January 2018[36]
  • Perfect Woman, Vol-VIII, Issue V, May 2019, Page 66
  • Verve, Oct-Nov 2019, Page 126-135[37]
  • Art of Jewelry , Vol.19, Issue 2, Designer of the Month, Page 79
  • Art of Jewelry, Vol. 19, Issue 7, Page 79-87.[38]
  • Flaunt, The New Indian Express, 21 June 2020[39]
  • The Retail Jewelry Market, July–August 2014[40]
  • Adorn Magazine, Sep-Oct, 2014[41]
  • Financial Chronicle, 7 May 2014[42]
  • Indian Jeweler, Vol 6, Issue 5, Jun-July 2015[43]
  • Solitaire International, August 2020[44]
  • Jewelry News India, Sep-Oct 2017, Page 64-67
  • New Woman, Sep 2017, Page 26
  • The Vogue Wedding Book 2017, Page 92 [45]
  • Solitaire, November 2018, Page 78.[46]
  • Fermina Wedding Times, May 2017, Page 28-34.

References

  1. ↑ "Phygital-meets-retail In Post-COVID World As Luxury Retailers Struggle To Redefine Experience". Moneycontrol. 15 August 2020. Retrieved 14 December 2020.
  2. ↑ "Mother's Day special: How about buying your mother some jewellery in lockdown?". Times of India. 11 May 2020. Retrieved 25 December 2021.
  3. 1 2 "Jewel Box by Arnav celebrates Indian craftsmanship and designers". This Week India. Retrieved 30 November 2020.
  4. ↑ "Sangeeta Boochra and Silver Centre provides iconic and luxurious heritage jewellery brands". The Statesman. 22 April 2020. Retrieved 30 November 2020.
  5. ↑ "A luxurious experience". The New Indian Express. Retrieved 14 December 2020.
  6. ↑ "Timeless Trinkets". The New Indian Express. Retrieved 30 November 2020.
  7. ↑ India, The Hans (6 May 2020). "Magnificient Heritage Luxury Jewellery Brand Sangeeta Boochra & Silver Centrre!". www.thehansindia.com. Retrieved 30 November 2020.
  8. ↑ "The J Mag - July 2020 The New Normal Special Issue". Issuu. 20 July 2020. Retrieved 30 November 2020.
  9. ↑ Reference India: Biographical Notes about Men & Women of Achievement of Today & Tomorrow. Rifacimento International. 2005.
  10. ↑ Gem and Jewellery Year Book. International Journal House. 1997.
  11. ↑ www.tofler.in. "BULLION ASSOCIATION LTD - Company Profile, Directors, Revenue & More". Tofler. Retrieved 30 November 2020.
  12. ↑ "A shining future: The road ahead for the Indian jewellery industry - Times of India". The Times of India. 11 August 2020. Retrieved 30 November 2020.
  13. ↑ LAdhabhoy, Aliya (18 May 2020). "Indian Luxury Business Applauds PM's #VocalforLocal Campaign | Luxebook". Retrieved 30 November 2020.
  14. ↑ "Is silver the new gold? - Times of India". The Times of India. 22 February 2020. Retrieved 14 December 2020.
  15. ↑ "Luxury heritage jewellery brand Sangeeta Boochra and Silver Centrre aids artisans in tough times". ANI News. Retrieved 14 December 2020.
  16. ↑ "Traditional Indian communities do not give women the opportunity to work outside the home". INVC NEWS.
  17. ↑ admin2019 (16 May 2020). "Sangeeta Boochra and Silver Centrre is helping more than 5000 village". Madhya Pradesh Times. Retrieved 30 November 2020.{{cite web}}: CS1 maint: numeric names: authors list (link)
  18. ↑ "Manisha Koirala shops for silver jewellery - Core Sector Communique". Retrieved 30 November 2020.
  19. ↑ "Sara Ali Khan wears a white floral kurta to visit father Saif Ali Khan at his home". Vogue India. 5 July 2020. Retrieved 30 November 2020.
  20. ↑ "Where should you buy your silver jewellery from this festive season?". Vogue India. 12 September 2019. Retrieved 30 November 2020.
  21. ↑ "Celebrity-approved silver jewellery label Sangeeta Boochra comes to Bengaluru". www.indulgexpress.com. Retrieved 30 November 2020.
  22. ↑ "Kareena Kapoor, Shilpa Shetty's bold sarees make a statement. See pics". Hindustan Times. 6 February 2019. Retrieved 30 November 2020.
  23. ↑ "Bridesmaid Alia Bhatt's Crush-Worthy Lehengas At BFF's Wedding Come With These Price Tags". NDTV.com. 21 February 2019. Retrieved 30 November 2020.
  24. ↑ "Shilpa Shetty's Indi jacket is perfect for girls who don't like dressing too traditional". Elle India. Retrieved 30 November 2020.
  25. ↑ "Kriti Sanon's Attire Is For Those Who Want To Keep It Light And Lustrous This Festive Season". in.finance.yahoo.com. Retrieved 30 November 2020.
  26. ↑ "Rakul Preet Singh Archives - Page 7 of 16". High Heel Confidential. Retrieved 30 November 2020.
  27. ↑ "Kareena Kapoor Khan's sharara set is a wedding wardrobe must-have". Vogue India. 8 November 2018. Retrieved 30 November 2020.
  28. ↑ "Invoking the goddess in style". Hindustan Times. 19 October 2020. Retrieved 14 December 2020.
  29. ↑ Unknown (2 July 2014). "Sangeeta Boochra: Sangeeta Boochra at Lakme Fashion Week party at Olive, New Delhi". Sangeeta Boochra. Retrieved 18 December 2020.
  30. ↑ "Alia Bhatt's Dances To Lamberghini At Best Friend's Wedding". Vogue India. 22 February 2019. Retrieved 18 December 2020.
  31. ↑ Prakashan, Priya (19 August 2017). "Holy smokes! Esha Gupta Looked Sexy AF in Amit Aggarwal's Unconventional Bridal Wear!". India News, Breaking News, Entertainment News | India.com. Retrieved 18 December 2020.
  32. ↑ "Salon International Magazine - Get your Digital Subscription". Magzter. Retrieved 19 December 2020.
  33. ↑ Various (1 June 2015). Haute Brides and Honeymoons: June July 2015. Pioneer Book Co. Pvt. Ltd.
  34. ↑ "Solitaire_May_2018" (PDF). Solitaire_May_2018.
  35. ↑ Various (30 September 2015). New Woman: October 2015. Pioneer Book Co. Pvt. Ltd.
  36. ↑ "Shilpa Shetty's Indi jacket is perfect for girls who don't like dressing too traditional". Elle India. Retrieved 19 December 2020.
  37. ↑ "Are Designers Finally Waking Up To The Reality That Brides Don't Have To Be Sample Size?". Verve Magazine. 29 November 2019. Retrieved 30 November 2020.
  38. ↑ "Industry Sees Silver as Rising Sector" (PDF). Art of Jewellery.
  39. ↑ "Scent and Sensibility". The Sunday Magazine.
  40. ↑ Retain Jewellery Market, retrieved 14 December 2020
  41. ↑ "New Stars". Adorn. 6 May 2015. Retrieved 14 December 2020.
  42. ↑ Financial Chronicle FC 7th May 2014, retrieved 14 December 2020
  43. ↑ "Archival Title". indianjeweller.in. Retrieved 19 December 2020.
  44. ↑ "Is Silver the New Gold?". Solitaire International. Retrieved 19 December 2020.
  45. ↑ "The Vogue Wedding Book 2017" (PDF). Vogue.
  46. ↑ "BRAND WATCH - SOLITAIRE INTERNATIONAL" (PDF). Solitaire International.
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