Scott Neslin is an American economist, currently the Albert Wesley Frey Professor at Tuck School of Business, Dartmouth College.[1][2]

Neslin is an Associate Editor for the Journal of Marketing. He sits on the editorial boards of the Journal of Marketing Research, Marketing Letters, Journal of Interactive Marketing, and the Journal of the Academy of Marketing Science.[3]

Books

  • Sales Promotion: Concepts, Methods, and Strategies with Robert C. Blattberg[4]
  • Database Marketing: Analyzing and Managing Customers with Robert C. Blattberg and Byung-Do Kim

References

  1. ↑ "Scott Neslin". dartmouth.edu. Retrieved April 22, 2017.
  2. ↑ "Scott Neslin". Retrieved April 22, 2017.
  3. ↑ "Scott Neslin". dartmouth.edu. Retrieved April 22, 2017.
  4. ↑ Gilles Laurent, Review of Sales Promotion, Recherche et Applications en Marketing, JSTOR 40588915
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.