ScreenX
Websitehttps://www.screenx.co.kr/, http://www.screenxmovies.com/ Edit this on Wikidata

ScreenX is a panoramic film format which presents films with an expanded, dual-sided, 270-degree screens projected on the walls in a theater.[1] First introduced in 2012, it is created by CJ 4DPLEX, a subsidiary of the CJ CGV group which also created the 4DX motion-theater technology, which, in fact, uses a similar logo and combines both formats, known as "4DX Screen".[2] Co-developed by KAIST, it is considered a "sideways" version of IMAX and a presumed competitor to streaming platforms such as Netflix.[3][4][5][6][7] In addition to films, the ScreenX theater also shows advertisements filmed or converted for the format.

As of 2022, the theater technology is installed in 364 screens in 37 countries.[8]

Technical aspects

Former logo used until 2019.

Like for IMAX films, in order to match the length of the entire tri-screen theater, ScreenX films are formatted either through pre-production (shooting) or post-production (converting).[1] A film shot for ScreenX is typically shot with three cameras.[9] The process is done through scene selecting, archiving, delivering assets, color grading, and mastering before distribution to theaters.[10]

The majority of films produced for ScreenX are live-action films, mostly from Asia, particularly South Korea. Only a few animated films (as well as family films) are ever shown in/produced for the format.[9] Despite its innovation, the technology has been rarely produced for Hollywood-studio films due to the complexity of the additional computer animation work as side footage.[11] Lee Jae-seon, who worked for the ScreenX version of King Arthur: Legend of the Sword at G-node, said that, "It is not easy to create Hollywood blockbuster CG work in Korea, but it is meaningful because we created Hollywood blockbuster CG work for ScreenX.”[11] Additionally, films were initially shown only in selected locations due to the lack of partners at the time.[11]

On December 13, 2019, the largest ScreenX auditorium in the world was inaugurated at the Màgic Badalona shopping centre in Badalona, Spain. It has a capacity of 398 seats.[12] India got its first ScreenX in July 2019 at INOX Megaplex at Mumbai, Maharashtra.[13][14]

Box office performance

Since 2018, the ScreenX technology has proven to be successful at the worldwide box-office, following the successful panoramic release of Marvel Studios' Black Panther.[15] It has grossed a combined total of over $40 million throughout the year through films released in the panoramic format.[16]

In 2022, ScreenX has achieved even more-successful box-office results, with Top Gun: Maverick being the highest-grossing release.[17][18]

4DX Screen

4DX Screen (formerly "4DX with ScreenX") is the combination of the ScreenX and 4DX film formats which allows moviegoers to experience films in the multi-screen auditorium with enhanced motion and environmental effects, with an additional fourth-screen projected on the ceiling and the newest 4DX chair models. It debuted at a theater in Yongsan in 2017, and was internationally unveiled at CinemaCon 2018, and later at CES 2020.[19][20][21] The combined film format is currently operating throughout Asian territories including South Korea, Japan, China and India. It later opened its first theater in a non-Asian location at a Les Cinémas Gaumont Pathé theater in Paris, France.[22][23] It later made its overseas debut at a Cinépolis theater in Mexico City, Mexico in March 2020.[24][25][26]

Films

Awards

  • 2018: 'ScreenX' won the 2018 ShowEast "Innovator of the Year" award.[27]
  • 2018: '4DX with ScreenX' won the Silver Prize at the 2018 Edison Awards for "Media, Visual Communications & Entertainment".[28]
  • 2019: 'ScreenX' won "Technology of the Year" at the 2019 Cinema Technology Community Awards.[29]
  • 2019: '4DX with ScreenX' won the iResearch Award for "Originative Cinema Technology".[30]

See also

References

  1. 1 2 Frater, Patrick (6 April 2016). "ScreenX: Korean Immersive Format Targets Hollywood and China". Variety (magazine). Retrieved 17 February 2020.
  2. ↑ Ellingson, Annlee (14 August 2018). "Regal installs first ScreenX location in Irvine". L.A. Biz. American City Business Journals. Retrieved 14 February 2020.
  3. ↑ Stevens, Robert (14 August 2018). "To fend off Netflix, movie theaters try 3-screen immersion". AP News. The Associated Press. Retrieved 17 February 2020.
  4. ↑ Brown, Ruth (14 August 2018). "Meet cinemas' latest effort to fend off Netflix". New York Post. NYP Holdings, Inc. Retrieved 17 February 2020.
  5. ↑ Lang, Jeffrey (14 August 2018). "ScreenX latest theater fight with Netflix plus social media growing pains". Movie TV Tech Geeks. Movie TV Tech Geeks. Retrieved 17 February 2020.
  6. ↑ "ScreenX: A next-level movie experience". KAIST Breakthroughs. KAIST. 26 February 2014. Retrieved 14 February 2020.
  7. ↑ Yuen, Ced (10 August 2018). "ScreenX cinema: like IMAX but sideways". Trusted Reviews. TI Media Limited. Retrieved 14 February 2020. Posted Spring 2014.
  8. ↑ "Theater". SCREENX. Retrieved 12 February 2023.
  9. 1 2 "CHOI Yong-seung, the Creative Director Behind PSYCHOKINESIS' Screen X Direction". Korean Film News. Korean Film Council. 12 February 2018. Retrieved 18 February 2020.
  10. ↑ "About Us | SCREENX". SCREENX. CJ CGV. Retrieved 17 February 2020.
  11. 1 2 3 von Sychowski, Patrick (24 May 2017). "Cinema Surround Screens Battle For Film Content". Celluloid Junkie. Celluloid Junkie. Retrieved 18 February 2020.
  12. ↑ "Ocine abre en Badalona la sala de cine ScreenX más grande del mundo" [Ocine opens the world's largest ScreenX cinema in Badalona]. La Vanguardia (in Spanish). Badalona. December 16, 2019. Retrieved June 21, 2020.
  13. ↑ "Inox to Introduce ScreenX, 270-degree Movie Screens Coming to India Soon". 3 April 2019.
  14. ↑ "World's First Megaplex Launched in India, Here's a Look".
  15. ↑ "CGV ScreenX Records a Box-Office Hit with the Highest Audience". CJ Now. CJ Group. 27 February 2018. Retrieved 18 February 2020.
  16. ↑ Pahle, Rebecca (18 January 2019). "ScreenX Sets Record-Breaking 2018". Box Office Pro. The Box Office Company. Retrieved 18 February 2020.
  17. ↑ "Top Gun: Maverick Flies into Regal as Highest Grossing ScreenX and 4DX Release Ever". PR Newswire. PR Newswire Association LLC. 30 June 2022. Retrieved 30 June 2022.
  18. ↑ "Top Gun: Maverick Reaches $60M in ScreenX and 4DX". boxofficepro.com. 12 October 2022. Retrieved 13 October 2022.
  19. ↑ "CJ 4DPLEX SUCCESSFULLY LAUNCHES THE FUTURE OF CINEMA AT CES 2020". ScreenX. CJ 4DPLEX. 8 January 2020. Retrieved 19 February 2020.
  20. ↑ ""4DX with SCREENX" to Make Worldwide Debut at CinemaCon 2018". Box Office Pro. The Box Office Company. 21 March 2018. Retrieved 14 February 2020.
  21. ↑ "World's First Four-Sided 4DX Screen Revealed at CES 2020". PR Newswire. PR Newswire Association. 6 January 2020. Retrieved 14 February 2020.
  22. ↑ Kil, Sonia (4 October 2019). "CGV 4DX Celebrates Decade of High Tech Cinema Equipment". Variety (magazine). Retrieved 17 February 2020.
  23. ↑ "FIRST '4DX with ScreenX' IN EUROPE OPENS IN FRANCE WITH MARVEL STUDIOS' ANT-MAN AND THE WASP". 4DX. CJ 4DPLEX. July 2018. Retrieved 17 February 2020.
  24. ↑ "Cutting-Edge Cinema Format '4DX with ScreenX' Continues to Make its Mark with Record-Breaking Attendance in Japan and China". PR Newswire. Pr Newswire Association. 3 September 2019. Retrieved 14 February 2020.
  25. ↑ "Cinépolis to be the First to Bring the Innovative and Award-Winning '4DX with ScreenX' Format to LATAM". PR Newswire. PR Newswire Association LCC. 1 April 2019. Retrieved 14 February 2020.
  26. ↑ "Salas ScreenX con vista panorámica de 270° llegan a Cinépolis". gritaradio.com (in Spanish). gritaradio.com. 5 February 2020. Retrieved 14 February 2020.
  27. ↑ "CJ 4DPLEX Wins 2018 ShowEast "Innovator of the Year" for ScreenX". FilmExpoGroup. FilmExpoGroup. 26 October 2018. Retrieved 20 February 2020.
  28. ↑ "2018 Edison Award Winners". Edison Awards. Edison Awards. Retrieved 20 February 2020.
  29. ↑ "ScreenX wins 'Technology of the Year' at 2019 Cinema Technology Community Awards". CJ Wire. Celluloid Junkie. 21 November 2019. Retrieved 20 February 2020.
  30. ↑ ""4DX With ScreenX" Recipient Of Prestigious 2019 iResearch Award For Originative Cinema Technology". PR Newswire. PR Newswire Association LLC. 12 July 2019. Retrieved 20 February 2020.
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