"Selfie Pulla"
Song by Vijay and Sunidhi Chauhan
from the album Kaththi
Released24 September 2014
RecordedApril–September 2014
StudioAM Studios, Chennai
GenreElectronic dance music, pop, kuthu, rhythm and blues
Length4:51
LabelEros Music
Composer(s)Anirudh Ravichander
Lyricist(s)Madhan Karky
Producer(s)Anirudh Ravichander
Kaththi track listing
  1. "Pakkam Vanthu"
  2. "Paalam"
  3. "Kaththi Theme – The Sword of Destiny"
  4. "Selfie Pulla"
  5. "Bad Eyes – Villain Theme"
  6. "Nee Yaaro"
  7. "Aathi"
Music video
"Selfie Pulla" on YouTube

"Selfie Pulla" (transl. Selfie Girl) is a Tamil-language song composed by Anirudh Ravichander. The song was featured in the soundtrack for the 2014 Tamil action drama film Kaththi, directed by AR Murugadoss, that starred Vijay and Samantha Ruth Prabhu, and was performed by the lead actor Vijay alongside Sunidhi Chauhan, with lyrics written by Madhan Karky.[1] The song was shot in Mumbai, featuring the lead actors, were choreographed by Shobi.

The song released as a part of the soundtrack album on 24 September 2014 through the Eros Music label.[2][3] However, a rough cut of the track was leaked, days before the official release.[4] "Selfie Pulla" received positive response from music listeners and became a huge hit among youngsters. The track crossed a million views upon release in 2014,[5] and had garnered about 113 million views as of February 2022.[6]

Production

The track was composed during late-April 2014,[7] and by mid-June, Vijay was reported to sing for this track.[8] While, it was initially deciphered as a "love kuththu" number,[8] the lyricist of the track Madhan Karky stated it as a "stylish folk number".[9] Karky wrote the lyrics for the track in August 2014.[9] The same month, guitarist Keba Jeremiah too worked on this track.[10] Vijay started recording for the track in September 2014, alongside Sunidhi Chauhan.[11] The title for the song was officially revealed as "Selfie Pulla".[11]

Release

Before the official album release, a rough cut of the track was leaked onto the internet.[4] The track, along with the film's soundtrack album, was exclusively released on 23 September 2014 through the iTunes music platform,[12] and was mass released on 24 September 2014.[13] The release coincided with the film's audio launch held at The Leela Palace Hotel in Chennai.[14][15] Anirudh and Sunidhi Chauhan performed the song live on stage with the film's musical team.[14]

Reception

Durgesh Haridas in his review for The Indian Express stated that the song "is by far the most expected one by fans and Vijay doesn’t disappoint. Trendy lyrics from Madhan Karky, addictive guitars by Keba really carry the song" and concluded "Selfie Pulla is certainly a number that even kids will be humming".[16] K. Siddharth of Sify wrote "the title hook of the song is pretty addictive but the song does follow the pattern of songs like 'Kattu Kattu' from Thirupaachi (2005) and 'Gandi Baat' from R... Rajkumar (2013). Vijay does an impressive job with his singing and seems to have had lot of fun while singing this number. The lyrics do focus on the current generation common terms like Instagram, Photoshop much along the lines of 'Google Google'."[17]

Behindwoods called the track as the "most beguiling song of the year".[18] Indiaglitz wrote: "Vijay's sensational form as a singer continues on this album too, as he effortlessly crooned a fascinating romantic kuthu with Sunidhi. Anirudh's sagacious sound arrangements with fierce guitar portions and shutter sounds are captivating. The 30 second long prelude consists of guitars and drums are addictive, and Vijay takes off like a well oiled engine from the very first second to deliver an impressive track."[19] Vipin Nair of Music Aloud said that the track is "custom-made for Vijay’s limited vocal skills [...] Vijay does deliver it the right way though, alongside Sunidhi Chauhan, and the techno-kuthu fusion arrangement too is engaging".[20]

Music video

The song was initially reported to be shot in London.[11] But following the audio launch, on 26 September, the team headed to Mumbai for shooting the track.[21] The song was choreographed by Shobi and about 100 dancers participated in the song sequence.[21] Shooting for that track, being completed on 30 September, as was the entire filming being completed.[22] The music video was launched on 24 October 2014, and crossed a million views upon release.[5] In July 2021, the song crossed more than 100 million views.[6] The Times of India listed the track as "one of the iconic dance numbers of the decade" saying "In this incredibly peppy number, Vijay also had the gorgeous Samantha adding to the charm, and the two actors brought out the joy of a romantic couple in a terrific way".[23]

Impact

The Students Society Party (SSP) Trust announced a challenge under the title "Let's take a crazy selfie pulla", similar to the song. This challenge encourages youngsters taking a smiley selfie and recommend others to do the same, while also posting their selfies on the trust's official Facebook handle by tagging them. The president of SSP trust, Thamim Ansari M. said that "For every selfie posted, the SSP will contribute a stationery kit to a child at orphanages and government schools. We will reach all the needy children, says president He mentioned that giving a stationery kit not only served the purpose of assisting them in their classroom activities; they would also conduct motivational sessions to assure them that they have SSPians to support their dream."[24] In the second season of Bigg Boss Tamil, as a part of a mini task, Mumtaj asked Sendrayan to recite the "Selfie Pulla" track in order to use the restroom.[25] The song was played at the 2015 edition of Indian Super League's opening ceremony.[26]

Awards and nominations

Award Date of ceremony[lower-alpha 1] Category Recipient(s) and Nominee(s) Result Ref(s)
Edison Awards 15 February 2015 Best Music Director Anirudh Ravichander Won [27]
Filmfare Awards South 26 June 2015 Best Music Director – Tamil Anirudh Ravichander Nominated [28]
[29]
Best Lyricist – Tamil Madhan Karky for "Selfie Pulla" Nominated
Best Male Playback Singer – Tamil Vijay for "Selfie Pulla" Nominated
Best Dance Choreographer – South Shobi Won
IIFA Utsavam 24–25 January 2016 Best Music Direction – Tamil Anirudh Ravichander Won [30]
[31]
Best Female Playback Singer – Tamil Sunidhi Chauhan for "Selfie Pulla" Nominated
Vijay Awards 25 April 2015 Favourite Song "Selfie Pulla" Nominated [32]
[33]

Notes

  1. ↑ Date is linked to the article about the awards held that year, wherever possible.

References

  1. ↑ "Sneak peak on 'Kaththi' Music album". Indiaglitz. 1 July 2014. Archived from the original on 7 September 2014. Retrieved 10 August 2014.
  2. ↑ "'Kaththi' audio launch on Sep 24?". Sify. 26 August 2014. Archived from the original on 7 September 2014. Retrieved 27 August 2014.
  3. ↑ "Eros International Media set to enter Tamil music market with Kaththi release". Hindustan Times. 11 September 2014. Archived from the original on 10 February 2022. Retrieved 10 February 2022.
  4. 1 2 "Vijay's song 'Selfie Pulla' leaked!". The Times of India. 13 September 2014. Archived from the original on 13 September 2014. Retrieved 13 September 2014.
  5. 1 2 "Selfie Pulla hits a million". The Times of India. 11 October 2014. Archived from the original on 24 February 2022. Retrieved 22 February 2022.
  6. 1 2 "யூடியூபில் 100 மில்லியன் பார்வைகளைக் கடந்த விஜய்யின் 'செல்ஃபி புள்ள' பாடல்". Puthiyathalaimurai (in Tamil). Archived from the original on 24 February 2022. Retrieved 22 February 2022.
  7. ↑ "Anirudh's third for Vijay". Indiaglitz. 21 April 2014. Archived from the original on 7 September 2014. Retrieved 27 July 2014.
  8. 1 2 Karthik, Janani (12 June 2014). "Vijay to sing a 'love kuthu' song for 'Kaththi'". The Times of India. Archived from the original on 7 September 2014. Retrieved 10 August 2014.
  9. 1 2 "Madhan Karky's update on 'Kaththi' song". Indiaglitz. 23 August 2014. Archived from the original on 7 September 2014. Retrieved 23 August 2014.
  10. ↑ "Keba Jeremiah to strum for 'Kaththi'". The Times of India. 22 August 2014. Archived from the original on 7 September 2014. Retrieved 22 August 2014.
  11. 1 2 3 "Vijay sings in 'Kaththi'". The Times of India. 2 September 2014. Archived from the original on 7 September 2014. Retrieved 2 September 2014.
  12. ↑ Kaththi (Tamil) [Original Motion Picture Soundtrack] by Anirudh Ravichander, 23 September 2014, archived from the original on 14 February 2022, retrieved 10 February 2022
  13. ↑ "Kaththi audio release on Sep 24". Sify. Archived from the original on 10 September 2014. Retrieved 10 February 2022.
  14. 1 2 "Vijay 'Kaththi' Audio launch LIVE UPDATES, as it happens!". Indiaglitz. 24 September 2014. Archived from the original on 19 September 2014. Retrieved 30 September 2014.
  15. ↑ Ramanujam, Srinivasa (25 September 2014). "Ready to take a selfie, pulla?". The Hindu. ISSN 0971-751X. Archived from the original on 10 February 2022. Retrieved 10 February 2022.
  16. ↑ Haridas, Durgesh (24 September 2014). "Music Review: Ilayathalapathy Vijay's 'Kaththi' cuts across to top charts". The Indian Express. Archived from the original on 18 September 2014. Retrieved 24 September 2014.
  17. ↑ K. Siddharth (24 September 2014). "Kaththi audio rated and reviewed". Sify. Archived from the original on 18 September 2014. Retrieved 24 September 2014.
  18. ↑ "Kaththi (aka) Kathi songs review". www.behindwoods.com. Archived from the original on 12 August 2022. Retrieved 23 February 2022.
  19. ↑ "Kaththi Music review songs lyrics". IndiaGlitz.com. Archived from the original on 24 February 2022. Retrieved 23 February 2022.
  20. ↑ "Kaththi – Music Review (Tamil Movie Soundtrack)". Music Aloud. 24 September 2014. Archived from the original on 24 February 2022. Retrieved 23 February 2022.
  21. 1 2 "Selfie Pulla goes to Mumbai". The Times of India. 26 September 2014. Archived from the original on 27 September 2014. Retrieved 27 September 2014.
  22. ↑ "It's 'The End' for Vijay's 'Kaththi'". Behindwoods. 1 October 2014. Archived from the original on 1 October 2014. Retrieved 1 October 2014.
  23. ↑ "Dance numbers of the decade that rocked fans to the core". The Times of India. 3 January 2021. Archived from the original on 24 February 2022. Retrieved 23 February 2022.
  24. ↑ "Selfie challenge for a noble cause". Deccan Chronicle. 20 October 2014. Archived from the original on 24 February 2022. Retrieved 23 February 2022.
  25. ↑ "Bigg Boss Tamil 2 weekly updates: Contestants escape eviction; Vishwaroopam 2 team visits the house". Firstpost. 30 July 2018. Archived from the original on 19 September 2018. Retrieved 23 February 2022.
  26. ↑ "From Sachin Tendulkar to Superstar Rajinikanth: ISL's star-studded opening ceremony". Firstpost. 4 October 2015. Archived from the original on 24 February 2022. Retrieved 23 February 2022.
  27. ↑ James, Anu (16 February 2015). "8th Edison Awards: 'Madras' Best Tamil Film; Dhanush Best Actor for 'VIP' [Photos+Winners' List]". International Business Times. Archived from the original on 5 May 2015. Retrieved 5 May 2015.
  28. ↑ "Nominations for the 62nd Britannia Filmfare Awards (South)". Filmfare. 3 June 2015. Archived from the original on 21 June 2015. Retrieved 21 June 2015.
  29. ↑ "Winners list: 62nd Filmfare Awards (South)". The Times of India. 27 June 2015. Archived from the original on 27 June 2015. Retrieved 27 June 2015.
  30. ↑ "IIFA Utsavam 2015 Nominees — Tamil". IIFA Utsavam. Archived from the original on 4 July 2017. Retrieved 4 July 2017.
  31. ↑ "IIFA Utsavam 2015". IIFA Utsavam. Archived from the original on 4 July 2017. Retrieved 4 July 2017.
  32. ↑ "Vijay Awards 2015 – Complete list of winners". Sify. 26 April 2015. Archived from the original on 5 May 2015. Retrieved 5 May 2015.
  33. ↑ V. P., Nicy (6 April 2015). "9th Annual Vijay Awards: Ajith, Vijay, Rajinikanth, Suriya, Dhanush Nominated [Complete List]". International Business Times. Archived from the original on 5 May 2015. Retrieved 5 May 2015.
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