 | |
| Type | Limited Liability Company/Family Owned |
|---|---|
| Industry | Fishkeeping |
| Founded | Germany (1970) |
| Headquarters | Heinsberg, Germany |
Key people | Josef Ravnak, General manager, Anny Ravnak, Commercial management |
| Products | Vipan Aqutan Costapur |
Number of employees |
|
| Website | www.sera.de |
Sera is a company that produces and sells home aquaculture and aquarium products and food for pet fish.[1] The company is based in Heinsberg (North Rhine-Westphalia), Germany.[1]
History
The company was founded in 1970 by Josef Ravnak,[2] a fish food salesman, The name “sera” is a combination of Ravnak's first name: Sepp (nickname for Josef), and his family name: Ravnak.
Shortly after the company's founding; the company began to specialize in a new process called lyophilization, which preserving food animals with optimal retention of their nutrients and vitamins.
Early years
In 1972, sera Vipan flakes became the company's flagship food. The company focus broadened to include the Aquarium hobby as a whole and throughout the decade they developed water conditioners, such as Sera Aqutan and Sera Morena; aquatic plant fertilizers, such as Sera Florena; and aquarium fish medications, such as Sera Costapur and Sera Baktopur. A series of water testing kits was also developed.
Towards the end of the 1970s, sera turned to the garden pond sector and developed a complete range of pond care products. Turtle and other Reptile products were added at this time.
Throughout the 1980s, sera increased its product lines with foods, vitamins, and technological products. During these years sera Bio-Denitrator was launched, which was the first mechanism to target the biological breakdown of nitrate in an aquarium.
Now, Sera is known for its high-quality feed, care and technical products and running its business in more than 80 countries[3] and has global outlets on most of the continents.