The Singapore Prestige Brand Award is an annual award which recognizes outstanding efforts within the Small and Medium-sized Enterprises (SME) sector.[1] The award was first given out in 2002 through a collaboration between the Association of Small and Medium Enterprises (ASME) and the Lianhe Zaobao. A new Heritage Brand Award category was established for its 2005 edition.

Judging criteria

A point system is used to access entries over five broad criteria, broken down as follows:

  • Brand strategy / identity
  • Brand culture
  • Integrated brand communications
  • Brand equity
  • Brand performance

References

  1. ↑ Goh, Timothy (2023-10-25). "29 local brands honoured with Singapore Prestige Brand Award this year". The Straits Times. ISSN 0585-3923. Retrieved 2024-01-07.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.