Snack Brands Australia
IndustryFood
Founded1998 (25 years ago)
Headquarters
Wetherill Park, Sydney
,
Australia
Key people
Paul Musgrave
ProductsCrisps and corn snacks
BrandsCC's
Thins
Kettles
The Natural Chip Company
Cheezels
Jumpy’s
ParentIntersnack
Websitesnackbrands.com.au

Snack Brands Australia (SBA) is one of the largest suppliers of snack foods in Australia[1] and acts as the main competitor to the long established The Smith's Snackfood Company.

The company was founded in August 1998 as a subsidiary of parent company Snack Foods Limited, with main product lines including Kettle, Cheezels, Natural Chip Co and Thins. The company was acquired by Philippines food and beverage company Universal Robina in 2016 for AUD$600 million (US$461 million) and it is currently owned by the German snack food company Intersnack.[2][3] The company has 358 employees, with Paul Musgrave as chief executive officer, in which the company had USD $248.95 million in revenue in 2021–22.[4] Their headquarters office is in Wetherill Park, Sydney, Australia.

History

In 1998, The Smith's Snackfood Company was acquired by Frito-Lay (a subsidiary of PepsiCo). Because these were the two largest producers of salty snack foods in Australia, Frito-Lay agreed with the Australian Competition & Consumer Commission to divest a range of brands to ensure adequate competition.[5]

Additionally, several manufacturing facilities were released including plants in South Australia, New South Wales and Victoria. This package was named 'Snack Brands Australia' and was sold to Dollar Sweets Holdings.

In September 2012, Snack Brands became an associated member of the Roundtable on Sustainable Palm Oil (RSPO).[6]

In 2016, Philippines snack food and beverage company Universal Robina acquired Snack Brands Australia for A$600 million (US$461 million),[1][7] including its entirety of product lines and the two existing manufacturing facilities located in Smithfield and Blacktown in Sydney, Australia. The acquisition process spawned from Snack Brands compounded annual growth rate of 7.4% over the previous 4 years.[8]

Later in 2016, Snack Brands Australia merged with 40-year-old company New World Foods in attempt to extend the growth and share of the rapidly expanding brand.[9] This included the acquisition of Local Legends Jerky, which were distributed throughout Australia, Asia and the United Kingdom.

In 2018, plans were approved for the development of a new $200 million distribution centre for Snack Brands Australia in Erskine Park, Sydney.[10] Private equity real estate investor Altis Property Partners were recruited develop the 30,255 square metre logistics facility designed for automated robotics and technology to store and retrieve items. The high bay facility will be leased for an initial 20 years upon its forecasted completion in late 2020. The development and construction process of the 10.42 hectare plant is managed by TM Insight, a global supply chain and property consultancy. It was one of the largest industrial property deals in the 2018 financial year.[3] 74 The end value of the facility was projected at $400 million.[11]

In December 2019, Universal Robina and German company Intersnack formed Unisnack ANZ, a joint venture comprising Snack Brands Australia and Griffin's Foods. Intersnack held a 40% stake in the consolidated business.[12][13] In August 2021, Universal Robina exited the Australian and New Zealand market by selling its remaining 60% stake in Unisnack ANZ to Intersnack.[14]

Products

Snack Brands headquarters is located in Smithfield, Sydney, Australia, with an additional manufacturing facility in Blacktown. These facilities produce approximately 200 million packets per annum. Product lines include:

  • CC's Tasty Cheese
  • Thins
  • Kettle
  • Kettle Original Chips
  • Kettle Popcorn Sensations
  • Kettle Chunky Chips
  • Kettle Flat Bread Crackers
  • The Natural Chip Co.
  • The Natural Cracker Co.
  • The Natural Chip Co. Original Potato Chips
  • The Natural Chip Co Tortilla Strips
  • The Natural Chip Co. Veggie Rings
  • The Natural Chip Co. Lentil Craves
  • Cheezels
  • French Fries
  • Jumpy’s
  • Samboy
  • Chickadees

Sustainability

Roundtable on Sustainable Palm Oil (RSPO)

In September 2012, Snack Brands became an associated member of the Roundtable on Sustainable Palm Oil (RSPO).[6] RSPO is a transnational non-profit organisation established to encourage, develop and advance the attainment, production, funding and practise of sustainable palm oil products.

In 2013, Snack Brands made a publicised commitment to use 100% RSPO certified sustainable palm oil in all manufactured products by 2020, which has been fulfilled; predominantly in the production of Kettle Chips.[15] In October 2014, they began supply of 100% RSPO certified sustainable palm oil in procurement via the “mass balance” methodology.[6]

In February 2015, Snack Brands owned Australian manufacturing sites underwent a RSPO certification audit for Segregated Palm oil and gained certification.[16] This certification was integrated into the development of the $200 million distribution centre in 2018, with annual audits from RSPO.

In 2019, Snack Brands used a total volume of 8,560 tonnes of crude and refined palm oil, 100% of which is RSPO certified sustainable.[17]

References

  1. 1 2 "Universal Robina Acquires Snack Brands Australia for US$461M". Global AgInvesting. 17 August 2016. Retrieved 8 September 2020.
  2. ↑ "[Amend-2]Acquisition or Disposition of Shares of Another Corporation".
  3. 1 2 "Universal Robina to acquire Snack Brands Australia for $600m". 17 August 2016.
  4. ↑ "SNACK BRANDS INDUSTRIES PTY LTD & SNACK BRANDS FOODS PTY LTD". 2020.
  5. ↑ "No intervention in Smiths's sale". Australian Competition & Consumer Commission. 21 August 1998. Retrieved 23 November 2019.
  6. 1 2 3 "RSPO Annual Communications of Progress 2019" (PDF). 2019.
  7. ↑ "Philippines group Universal Robina pays $600m for Kettle chips maker". Australian Financial Review. 17 August 2016. Retrieved 8 September 2020.
  8. ↑ GlobalData plc (2016, October 18). Canadean Company Reports ID 1829938305. Universal Robina Corporation: Consumer Packaged Goods – Company Profile, SWOT & Financial Analysis. Retrieved from ABI/INFORM Collection.
  9. ↑ "New World Foods partners with Snack Brands Australia". 2016.
  10. ↑ Schlesinger, Larry (2018). "Private equity developing Cheezels maker Snack Brands new centre".
  11. ↑ "New shed: Chip maker Snack Brands commits to growth plan with $400m supply chain spend | Australian Food News". Australian Food News. 10 December 2018.
  12. ↑ "URC sells stake in snacks joint venture to partner Intersnack". BusinessWorld Online. 30 July 2021. Retrieved 5 January 2023.
  13. ↑ Berry, Kim (17 July 2019). "Snack Brands Aust owner and Intersnack Group deal". Food & Drink Business. Retrieved 5 January 2023.
  14. ↑ Burgos, Jonathan (2 August 2021). "Philippine Gokongwei Group Exits Australia, New Zealand Snack Foods Business". Forbes. Retrieved 5 January 2023.
  15. ↑ Australia, BOS (2020). "Helping you buy responsibly - Palm Oil Alternatives" (PDF).
  16. ↑ Kaiser, R. (2020, 16 June). 2020 Annual Report and Action Plan. Snack Brands Industries Pty Ltd & Snack Brands Foods Pty Ltd. APCO Annual Reporting Tool.
  17. ↑ WWF (2020). "Snack Brands - Palm Oil Buyers Scorecard".
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