SnapTag, invented by SpyderLynk, is a 2D mobile barcode alternative similar to a QR code, but that uses an icon or company logo and code ring rather than a square pattern of black dots.[1][2]

Similar to a QR code, SnapTags can be used to take consumers to a brand’s website, but can also facilitate mobile purchases,[3] coupon downloads, free sample requests, video views, promotional entries,[4] Facebook Likes, Pinterest Pins, Twitter Follows, Posts and Tweets.[5] SnapTags offer back-end data mining capabilities.[6]

Use in mobile operating systems

SnapTags can be used in Google's mobile Android operating system[7] and iOS devices (iPhone/iPod/iPad)[8] using The SnapTag Reader App or third party apps that have integrated the SnapTag Reader SDK. SnapTags can also be used by standard camera phones by taking a picture of the SnapTag and texting it to the designated short code or email address.[9][10]

References

  1. ↑ "QR codes no more: Introducing snap tags - FOX 35 News Orlando". Myfoxorlando.com. Retrieved 2013-10-21.
  2. ↑ "A Better Alternative to QR Codes for Business : QR Tags With a Code Ring : SnapTags". Spyderlynk.com. Retrieved 2013-10-21.
  3. ↑ "Free Taxi Ride for Fashion Week Comes With Option to Buy - WSJ.com". Online.wsj.com. Retrieved 2013-10-21.
  4. ↑ "MediaPost Publications Is There Life After That Scan? 09/12/2012". Mediapost.com. Retrieved 2013-10-21.
  5. ↑ Olson, Elizabeth (23 August 2011). "Bets That Readers Will Use Mobile Codes". The New York Times. Retrieved 2013-10-21.
  6. ↑ "Snap, tag and pop - Direct Marketing News". Dmnews.com. 2012-03-26. Retrieved 2013-10-21.
  7. ↑ "SnapTag Reader - Android-apps op Google Play". Retrieved 2013-10-21.
  8. ↑ "SnapTag Reader for iPhone, iPad 2 Wi-Fi, iPad 2 Wi-Fi". Itunes.apple.com. 2013-07-27. Retrieved 2013-10-21.
  9. ↑ "Connected World magazine | Toyota Revs Up Mobile Marketing". Connectedworldmag.com. 2011-12-08. Retrieved 2013-10-21.
  10. ↑ "Is This the Revenge of the Feature Phones?". Forbes. 2011-11-08. Retrieved 2013-10-21.
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