"Honolulu", one of the dogs from the Snowdogs Tails in Wales trail

The Snowdog Art Trails are a series of public art exhibitions of large Snowdog sculptures, organised by Wild In Art from 2016 to 2018.[1] They celebrate the Snowdog from the 2012 short film, The Snowman and the Snowdog, and feature sculptures painted in a wide variety of styles, many of which reflect the area in which the dogs are displayed. In addition to large fibreglass Snowdogs, the exhibitions have also featured smaller Snowpups, decorated by and, after the event, given to local primary schools.

The trails are supported with maps and apps, allowing visitors to keep track of which Snowdogs they've found.[2][3] For the Ashford trail, visitors were able to enter codes found by each Snowdog into an app, unlocking rewards such as money off vouchers, free pens, and badges.[4][5]

Aim of the trails

"The Snowdog" (also known as "Classic") has appeared at all the Snowdog Art Trails so far.

The aim of the trails are to encourage people to explore their local area, spending time in the town or city and perhaps visiting places they wouldn't normally go to. The trails also attract visitors from outside the area, bringing extra money into the local economy. In addition, funds are raised for local hospices by selling merchandise and, at the end of the exhibition, the Snowdogs themselves via auction.[1]

Great North Snowdogs (2016)

Over 50 Snowdogs were created for an art trail which spanned Newcastle and Tyne & Wear. The exhibition ran between 19 September – 20 November 2016 and funds were raised for St Osmond's Hospice.[6] A farewell weekend, with the dogs gathered in one place, was held on 2 December to 4 December, with an auction following on 6 December. The auction raised over £250,000 for the hospice, with two dogs (Disco Dog and Guide Dog) fetching over £9,000 each.[7]

List of Great North Snowdogs auctioned on December 6, 2016

This table shows the lots in the post-exhibition auction of the Great North Snowdogs, together with their hammer price and, if known, where they ended up. Details are taken from the live stream of the auction, which is archived on YouTube.[8]

Lot NumberSnowdog NameArtistSale price (GBP)What happened next?
1ArthurJeff Rowland5200Sold to a private buyer[9]
2Rosa CaninaSue Guthrie Rosa2500 
3Dog Of The TyneJane Headford4000 
4MojoSumit Sarkar2300 
5LunaGeoff Chappell5100 
6SparkyDavid Sith5200 
7Es Tu CosaTristan Lathey3500 
8PatchworkJill Barklem3000Bought by Mini Moos Farm for public display[8]
9Guide DogMike Clay9000On public display in the South Shields ferry waiting room[10]
10FrostbiteCharlotte Mitchell3200Bought by Mini Moos Farm for public display[8]
11Pink Is The New BlackLee Stafford2800 
12Spocky DogHilary Sanderson3600 
13SnowlineJim Edwards5800 
14Tails Of The SeaJoanna Wishart3800 
15Moji (a Snowpup)Edgar Ameti2500 
16WOOF-3000Sophie Green1900 
17Chilly DogSally Adams5000 
18ZiggyMarcus Brown3800 
19Day Of The DogSophie Green2000 
20Fear Of EmptinessLouise Bradley2500 
21Snow Angel Of The NorthMike Richardson5000 
22SpringtimeJoanna Lumley and Sarah-Jane Richards4100 
23Tails Of The North EastDavid Maguire2500 
24Addam UprightTime Miness4000 
25Rocket DogAmanda Rabey3300On public display at the ticket concourse at the Central Metro station, Newcastle[10]
26Rosy PosySarah Jane Richards5200 
27Aero-DogDeven Bhurke3400 
28Psychedelic SnowdogRebecca Reed4000 
29Moondog (a Snowpup)Daniel Stone3600 
30Snowdog Down The Rabbit HoleHeather Penten4000 
31Hadrian's HoundCatherine J Bell3000 
32Graffiti DogFrank Styles3000 
33The SnowdogAnonymous5400 
34Mutt Me On The CornerLindesfarne and Edgar Ameti4000 
35Tyne Tail JackCorinne Lewis-Ward6500 
36HoundstoothDamien Jeffery3400 
37WonderhoundIllona Clark4000 
38Rhino The RescueLeighton Denny2200 
39Decisions Decisions DecisionsJulia Roxburgh3500 
40Great North Polar PoochSandra Jaekel-Bothyart4000 
41Dog On The GroyneJenny Leonard5500 
42Hound DogLee O'Brien3200 
43Essence Of The NorthGeoff Chappell2400 
44Spottydog (a Snowpup)Mike Clay5000 
45Gingerbread DogSarah-Jane Szikora5600 
46SquaresDeven Bhurke3300 
47Rover CodexEllie Tarratt3500 
48GizmoAnonymous4500 
49Disco DogNatalie Guy9200 
50Hiding LionsHelen Stephens3000 
51Patchwork NorthumberlandDaniel J. Weatheritt4500 
52The Dog FatherJenny Leonard3700 
53Winter LilySarah-Jane Richards3100 
54Wor GeordieNewcastle College4500 
55RoodleIsy Langhorne3100 
56Wild North EastJina Gelder7000Returned to its sponsor, St Oswald's Hospice, after a fundraising appeal.[11]
57Rock Dog (a Snowpup)Sarah-Jane Szikora3500 
58SkipperJoanne Wishart4000 
59Shaggy Dog StoriesChris Riddell4200 
60DogfishPam Royle4600 
61The SnowbradorRuby Cooper3500 
62SnowberrySimon Tozer4600 
63SAFC SpraydogFrank Styles3700 
64Newcastle, United, InspiredTemper Newcastle8600 

Snowdogs by the Sea (2016)

While the Great North Snowdogs trail was underway, a second trail was launched at the other end of England in the south coast resort of Brighton and Hove. As with the northern exhibition, snowdogs were placed around the city and they remained there from 24 September to 27 November 2016. A total of 44 Snowdogs and 22 smaller Snowpups were on display. Over 5,000 visitors attended the farewell weekend (held on 4 and 5 December).[12] An auction was held on 6 December in aid of Martlets Hospice in Hove and this raised £337,000. The highest priced dogs were Max, at £22,000 and Boomer, at £20,000.[13]

List of Brighton Snowdogs auctioned on December 6, 2016

This table shows the lots in the post-exhibition auction of the Brighton Snowdogs, together with their hammer price and, if known, where they ended up. Details are taken from the Brighton and Hove news website.[14]

Lot NumberSnowdog NameArtistSale price (GBP)What happened next?
1Bow WowMike Edwards7500 
2RoseDeven Bhurke7500 
3Blot the DogIownthisART (Jason McQuillen)6500 
4RoodleIsy Langhorne6000 
5Koinu YakuzaSoheila Jones3800 
6SplashhoundLawrence Art Supplies Creative Team4500 
7PebblesJoanna Martin5200Sold to a private buyer[15]
8LolaDeven Bhurke5200 
9Brighton BelleJenny Leonard8500 
10CliftonChalk Gallery6000 
11Brighton Rock (Rocco)Pinky4200 
12The SnowbradorRuby Cooper5000 
13NewshoundHeidi Compton5000 
14BobbyKatherine Griffin6500 
15Winter LilySarah Jane Richards4800 
16Merry – Go – HoundSean Sims4200 
17Mod DogSteve Mason9500 
18BellaChris Dawson8500Purchased by OneFamily Financial Services; on display in their offices.[15]
19Palace PupMaria and Patricia Shrigley5500 
20Patch – The Unfinished QuiltJudith Berrill5800 
21DudleyLouise Dear4200 
22Disco DogNatalie Guy12000Bought by Skerritts Chartered Financial Planners[15]
23SparkyDavid Sith8500 
24Process PupJosh Ford (The Osh)6000Purchased via crowdfunding; on public display at Hanover Centre Garden[15]
25Dave The DogTotally Dynamic7500Sold to the Hove Place Pub, on display in their garden[15]
26Bone ChinaGemma Compton8500Bought by Bright Blue Wealth Coastal, on display in their reception area[15]
27Seagulls of the SouthKathleen Smith6500 
28Southdowns DogKellie Miller6000 
29Legal BeagleKip Devore McCullough5500 
30FrankJane Anderson8000 
31MartyDavid Halliwell5200 
32GizmoAnonymous9500 
33GRRRaceMik Richardson13000 
34Smart VibesPinky4500 
35Under the SeaLynne Bannon6500 
36Neon Camo Snowdog of HopeMike Edwards8000 
37SmileySophy Henn15000 
38Snowman's NightmarePure Evil8000 
39FlowerKai & Sunny11000 
40MaxSarah Arnett22000 
41Crush PuppyLouise Dear5500 
42Horatio – The Bathing BeautyJudith Berrill8000 
43BoomerRYCA20000 
44The SnowdogAnonymous9000 

Snowdogs Tails in Wales (2017)

The Snowdogs returned for a second year, this time in Cardiff, Wales. A total of 43 Snowdogs were placed around the Welsh capital during the autumn of 2017, with the trail running from 16 September to 26 November. Members of the public were able to view them all together at the farewell weekend of 8 December to 10 December.[16] The dogs were auctioned off on 12 December, with proceeds going to the Tŷ Hafan hospice. A total of £121,000 was raised for the charity, with the highest-earning dogs being Enfys, at £6,100 and Snow Tiger, at £5,100.[17]

List of Welsh Snowdogs auctioned on December 12, 2017

This table shows the lots in the post-exhibition auction of the Welsh Snowdogs, together with their hammer price and, if known, where they ended up. Details are taken from the Snowdogs Tails in Wales Facebook page and their main website.[18][19]

Lot NumberSnowdog NameArtistSale price (GBP)What happened next?
1Dog BotMark Chilcott2300 
2Hus-QuayRachel Blackwell2000 
3Starry NightBenjamin Fowler and Heather Penten2400 
4Snow BusinessNat Clements2100 
5Life's a BeachEmma Everitt4100 
6HeatwaveAndy O'Rourke3100 
7Pop PupDamien Jeffries2900 
8MaplePaul Williams1900 
9Smileosaurus (a Snowpup) 2500 
10Chocolate SundaeSimon Tozer2400 
11HyggeDeven Bhurke2100 
12EnfysRhiannon Roberts6100 
13Lunar RoverMik Richardson2300 
14Butterfly CoatSarah Cowan1600 
15RoodleIzy Langhorne1800 
16OMG DogPhil Morgan2100 
17Snow DragonDorian Spencer Davies4100 
18BaffiJudith Berrill3000 
19CedricPete Fowler3200 
20Classic SnowdogAnonymous2000 
21Candy StripesLowri Davies2700 
22BlackberrySimon Tozer2400 
23Rosy PosySarah Jane Richards2100 
24OscarMaria Shrigley2600 
25Me Is Who I AmGemma Fala2100 
26Dog With A BoneGemma Williams2100 
27RESOLVEDGeorge O’Dowd and Phil Morgan1500 
28Local LadDale Edna Evans4200 
29PlentynVikki Cornish4000 
30That Snow TigerEmily Ketteringham5100 
31Sun DogSeth Oliver2500 
32SparkyDavid Sith4100 
33Big Dog Little DogsJim Medway1700 
34Happy TaffyTraci Moss1300 
35HonoluluJulien MacDonald2700 
36Summer MeadowAlison Underwood4000 
37McCooSteven Brown2700 
38AnthemDale Edna Evans3100 
39Castles And DragonsRachel Blackwell4400 
40The SnowbradorRuby Cooper2400 
41GizmoAnonymous2600 
42Dino DogJenny Leonard2300 
43Sheep Dog 2100 
44Apple Sourz 2600 

Snowdogs Discover Ashford (2018)

"Zeus", "Lest We Forget The Wardogs", and "Wilbur", from the Snowdogs Discover Ashford trail

The fourth exhibition saw 35 Snowdogs and 19 Snowpups[20] laid out on a 4-mile trail through and around Ashford, Kent.[21] The exhibition ran from 12 September – 18 November 2018, with a farewell weekend taking place on 1 and 2 December. An auction of the Snowdogs and two Snowpups took place on 3 December, raising £142,000 for Pilgrims Hospices. The highest-selling Snowdogs were Doodle Dog, at £15,000 and Bagdogg, at £9,000.[22][23]

The 35 Snowdogs include designs based on, amongst others, ash trees, from which Ashford derives its name; a Kentish oast house, the Ashford coat of arms, the infinity symbol (invented by an Ashfordian), and a dog decorated by Mr Doodle.[24][25]

A protester caused a local uproar when he launched a successful challenge to the location of Infinity Dog, which was placed in the churchyard of St Mary's Church. The complainant alleged that the dog was not in keeping with the surroundings and, after receiving the complaint, the Registrar of the Ecclesiastical Court ruled the dog be removed.[26] It was relocated nearby, but a successful counter-campaign by the Rev John MacKenzie of the town parish overturned the decision. However, there wasn't enough time to restore the Snowdog to the church as the decision came too close to the end of the trail.[27]

List of Ashford Snowdogs auctioned on December 3, 2018

This table shows the lots in the post-exhibition auction of the Ashford Snowdogs, together with their hammer price and, if known, where they ended up. Details are taken from the post-auction catalogue.[28]

Lot NumberSnowdog NameArtistSale price (GBP)What happened next?
1SakuraSian Storey2300 
2SparkyDavid Sith3100 
3Give A Dog A BoneOliver Winconek2000 
4My Very Best JumperSteffany Malone2400Bought by the Picturehouse Cinema, Ashford, for public display[29]
5GizmoAnonymous3300Sold to a private buyer[30]
62 Tone Ska DogJohn Sims5200Sold to a private buyer[31]
7TopuppyGregory Daines1600Sold to a private buyer[32]
8SocksVictoria Robbins2500Sold to the County Square shopping centre, Ashford, for public display[29]
9PawberryLeah Pendleton2900Bought by its sponsor, Jenner Group[33]
10Harey HoundTraci Moss2000Sold to Ashford Borough Council, for public display[29]
11Pow-wowJenny Leonard2700 
12ZeusEmma Dove6100Sold to a private buyer[34]
13Lest We Forget The War DogsLois Cordelia2600The buyer donated the Snowdog to Ashford Borough Council, for public display[29]
14Camo KingKathryn Jordan3000Sold to its sponsors, Hodson Developments, and displayed at the Chilmington estate, Ashford[35]
15DottySophie Green6000Donated to Ashford Borough Council by the buyer, for public display[29]
16ChesterDavid Hover2600Sold to Charles Mac mortgage brokers, loaned to the Wyvern School[36]
17Harry KanineFiona Taylor6200The Snowdog was donated by its buyer to Ashford Borough Council, for public display[29]
18StripesDeven Bhurke7000Sold to its sponsor, Quinn Estates[37]
19Infinity DogJessica Holly Goodard3000Bought by Quinn Estates and donated to the John Wallis Academy[37]
20Winter LilySarah Jane Richards2800 
21Pastel HarlequinCatherine Digman2600 
22Doodle DogMr Doodle15000Sold to its sponsor, Motorline[32]
23Autumnal TumbleSarah Underwood2600Sold to a private buyer and renamed to "Autumn"[31]
24PatchPhillippa Goodard2300Sold to a private buyer[31]
25Bark KentVictoria Robbins2400 
26The SnowbradorRuby Cooper5200Sold to Quinn Estates and given an indefinite loan to the Ashford Visitor Information Centre[29]
27Wild Flower MeadowDeborah Woodward5000Sold to Hodson Developments, its sponsor. Displayed for a time at the Chilmington estate in Ashford.[38]
28BagdoggPeter and Emily Fermin9000Sold to a private buyer[39]
29Made In Ash-HoundDanielle Williamson2800Sold to Ashford Borough Council, for public display[29]
30GoldieLois Cordelia3200Sold to a private buyer[31]
31OastyDeven Bhurke2700 
32Noble AshEmma Dove5500Sold to the same buyer as Bagdogg[39]
33ParklifeKathleen Smith3600Sold to the same buyer as Topuppy; loaned to Pilgrims Hospices for public display[40]
34Vincent Van PoochBeverley Fisher3100Bought by Ashford Council for public display[29]
35ClassicAnonymous2600 
36Snowy (a Snowpup)Kaya Cook and Robyn Bailey2100On display at the Singleton Environment Centre in Ashford[41]
37Spotty (a Snowpup)Kaya Cook and Robyn Bailey2000Sold to its sponsor, Motorline[32]

References

  1. 1 2 "The Snowdog Art Trails - Find a Snowdog Art Trail near you : Snowdog Art Trails". Retrieved 25 November 2018.
  2. ↑ "SnowdogsAsh2018_Map_Final" (PDF). Retrieved 1 January 2019.
  3. ↑ "Snowdogs Discover Ashford". Retrieved 1 January 2019.
  4. ↑ "Celebrate Ashford's best bits to support local hospice care". Retrieved 1 January 2019.
  5. ↑ @visitashtent (9 November 2018). "The last day to collect your @AshfordSnowdogs rewards from us is Saturday 17th November" (Tweet). Retweeted by AshfordSnowdogs – via Twitter.
  6. ↑ "Great North Snowdogs - Snowdog Art Trails : Snowdog Art Trails". Retrieved 25 November 2018.
  7. ↑ "Great North Snowdogs raise over £250,000 for St Oswald's Children's Hospice". Retrieved 25 November 2018.
  8. 1 2 3 "Great North Snowdogs Grand Auction LIVE". Retrieved 1 January 2019.
  9. ↑ "Great North Snowdogs raise over £250,000 for St Oswald's Children's Hospice". Retrieved 1 January 2019.
  10. 1 2 "Snowdogs make a return to welcome Metro and Shields Ferry passengers". Retrieved 1 January 2019.
  11. ↑ "Snowdog success across the North East". England's North East. 12 December 2016. Retrieved 4 June 2020.
  12. ↑ "Next autumn a pack of Snowdog sculptures will descend on the street and parks of Brighton & Hove for the biggest public art event the city has ever seen!". Retrieved 25 November 2018.
  13. ↑ "Snowdogs auction raises £337k for Martlets Hospice". Retrieved 25 November 2018.
  14. ↑ "Snowdogs auction raises £337k for Martlets Hospice". Retrieved 31 December 2018.
  15. 1 2 3 4 5 6 "Snowdogs – where are they now?". Retrieved 1 January 2019.
  16. ↑ "Snowdogs Tails in Wales". Retrieved 25 November 2018.
  17. ↑ "The staggering amounts some of the snowdogs have been auctioned off for". Retrieved 25 November 2018.
  18. ↑ Snowdogs Wales on Facebook
  19. ↑ "Snowdogs Auction Lot". Retrieved 30 December 2018.
  20. ↑ "TSnowdogsAsh2018_Map_Final.pdf" (PDF). Retrieved 25 November 2018.
  21. ↑ "Snowdogs Discover Ashford a magical arts trail for Ashford, Kent". Retrieved 25 November 2018.
  22. ↑ "Snowdogs Discover Ashford: Gala Auction - Pilgrims Hospices". Retrieved 25 November 2018.
  23. ↑ "Snowdogs charity auction at Ashford International Hotel". Retrieved 6 December 2018.
  24. ↑ "Snowdog Auction Catalog". Retrieved 25 November 2018.
  25. ↑ "Ashford: Mr Doodle adds design to Snowdogs Discover Ashford exhibition". Retrieved 25 November 2018.
  26. ↑ "Ashford: Snowdog removed from St Mary's Church after Chris Cooper complaint". Retrieved 25 November 2018.
  27. ↑ "Ashford: Infinity Snowdog could be returned to St Mary's Church". Retrieved 25 November 2018.
  28. ↑ "Snowdog Auction Catalog". Retrieved 12 December 2018.
  29. 1 2 3 4 5 6 7 8 9 "NINE Snowdogs return to Ashford". Retrieved 13 December 2018.
  30. ↑ "Plan to build Lord of the Rings-inspired hobbit house in Hastingleigh outside Ashford". Retrieved 10 February 2019.
  31. 1 2 3 4 @AshfordSnowdogs (7 December 2018). "Kate from Pilgrims Hospice has been busy delivering some of the Snowdogs to their fur-ever homes today" (Tweet). Retweeted by SnowdogArtTrail – via Twitter.
  32. 1 2 3 Ashford Snowdogs on Facebook
  33. ↑ @jennergroup (3 December 2018). "Pawberry is coming home!!!" (Tweet). Retweeted by AshfordSnowdogs – via Twitter.
  34. ↑ @RetronUK (11 December 2018). "...and that something is Zeus; wonderful, dear old Zeus" (Tweet). Retweeted by PilgrimsHospice – via Twitter.
  35. ↑ @KBScot36 (2 May 2020). "look who I spotted in Ashford on route shopping" (Tweet). Retweeted by AshfordSnowdogs – via Twitter.
  36. ↑ @Wyvern_School (23 January 2019). "Look who's come to stay for a few weeks" (Tweet) – via Twitter.
  37. 1 2 "Snowdogs auction raises £150,000". Retrieved 13 December 2018.
  38. ↑ @AshfordSnowdogs (25 September 2019). "Look who's the first new resident of Chilmington Ashford" (Tweet) – via Twitter.
  39. 1 2 ""2 are with my parents!"". Retrieved 21 January 2021.
  40. ↑ Ashford Snowdogs on Facebook
  41. ↑ @AshfordSnowdogs (26 February 2019). "Ta da! Our Snowpup 'Snowy' is the latest Snowdog sculpture to find itself back in public view!" (Tweet). Retweeted by ashford_college – via Twitter.
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