Spent: Sex, Evolution, and Consumer Behavior is a 2009 book by Geoffrey Miller.

The book presents an evolutionary analysis of marketing, arguing that consumers seek pleasure and seek to display favorable traits to others.[1][2][3]

References

  1. ↑ Sundie, Jill M.; Goss, R. Justin (1 July 2009). "Book Review: Signaling Style, Substance, and Smarts: An Evolutionary-Informed Perspective on Consumer Motivation". Evolutionary Psychology. 7 (3): 147470490900700. doi:10.1177/147470490900700303. ISSN 1474-7049.
  2. ↑ "Nonfiction Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller". PublishersWeekly.com. Retrieved 22 March 2022.
  3. ↑ Brown, R. A. (30 November 2009). "Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller". The Journal of Social Psychology. 149 (6): 731–733. doi:10.1080/00224540903347313. ISSN 0022-4545. S2CID 142586652. Retrieved 22 March 2022.


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