SPLAT Global
TypePrivate
IndustryPersonal care
Founded2000[1]
HeadquartersSwitzerland, Latvia, China, Russia, Turkey
Productsoral care and beauty products
Number of employees
1268 (2021)
Websitewww.splatglobal.com

Splat-Cosmetica (since 2018 — SPLAT Global) is a private manufacturing and trading company that produces health products, body care, oral hygiene products, home care products, as well as cosmetics.[2] The company was established in 2000 by Evgeny Demin and Elena Belous. Company owns two production facilities. First own factory Organic Pharmaceuticals is located in Okulovsky District of Novgorod Oblast.[3][4] In October 2022 company acquired Сapella LLC factory in the city of Dzerzhinsk, Nizhny Novgorod region. The company name comes from Spirulina platensis[5]—among its first products were cosmetics and dietary supplements containing this blue-green algae.

Around 17-20 % of its products are exported outside Russia to more than 60 countries such as China, Singapore, India, Qatar and many others.[6][7] The company does not advertise on TV[7] but relies on word of mouth communication. It is known for letters from the cofounder Evgeniy Demin that are found inside toothpaste packs.[1]

Products

SPLAT Global is primarily a lincensed oral hygiene products manufacturer. It produces oral hygiene products under trademarks SPLAT, Biomed. Apart from its principal brand, it has other oral care brands Iney, Innova.[8][9][10]

The company also makes home care products under BioMio trademark, launched in 2014.[9][11]

History

The SPLAT-Cosmetica was founded in 2000,[1] using rented production facilities near Moscow and started to make toothpaste.[12] In 2001, the company launched SPLAT Professional line of toothpaste[13] and in 2008 an oral care foam for children,[14] and black toothpaste with charcoal for adults.[15]

At the end of 2009, the company bought premises in Okulovsky District of Novgorod Oblast in order to convert it into the production of toothpaste.

By 2010, the company became the number three player in the Russian toothpaste industry.[16]

In 2011 the Company started international expansion in particular to Chinese market. The same year the exclusive rights to the SPLAT trademark were transferred to IWI AG, Switzerland. The company was included in the “Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies” report released by the World Economic Forum and Stanford University.[17] According to the report, in 2010, the company held a 10% share of the Russian toothpaste market and made over 60 million USD in projected revenue.[17]

In 2014, it launched ecologically sound cleaning products under the trade name BioMio.[18]

In 2015 the company acquired licenses for the release of the Biomed brand of complex natural oral care products from the copyright holder SkyLab AG, Switzerland.[18]

In 2016 company launched its own production of toothbrushes at the Organic Pharmaceuticals factory and opened an office in India.[19]

In 2018, SPLAT Cosmetica was renamed SPLAT Global.

In 2022, SPLAT Global acquired the Capella LLC factory in the city of Dzerzhinsk, Nizhny Novgorod Region.[20]

References

  1. 1 2 3 Leonid Bershidsky (2014-10-16). "Putin Leaves Private Businesses in the Cold". BloombergView. Retrieved 2017-01-29.
  2. ↑ "Products, which have no analogues in the world". Manufacturing Journal. 2017-01-24. Archived from the original on 2017-01-29. Retrieved 2017-01-29.
  3. ↑ "Splat-Cosmetics' $11.9m Novgorod factory aired". Marchmont Innovative News. 2010-01-10. Archived from the original on 2017-01-29. Retrieved 2016-09-29.
  4. ↑ Катерина Березина (2015-04-08). "Как работают в SPLAT" (in Russian). The Village. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  5. ↑ Ben Aris (2015-09-03). "'Splat' for whiter teeth". bne IntelliNews. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  6. ↑ Игорь Климкин (2015-11-19). Как это сделать: правильно выходить на зарубежные рынки (in Russian). РБК. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  7. 1 2 Kira Egorova (2016-11-01). "Russian couple's firm making the world a little cleaner and greener". Russia Beyond The Headlines. Archived from the original on 2017-05-18. Retrieved 2017-01-28.
  8. ↑ "DSM Group: В первом полугодии продажи зубных паст в аптеках упали на 10% — до 1,1 млрд руб" (in Russian). РИА АМИ. 2016-08-18. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  9. 1 2 Анастасия Карпова (2015-12-15). Овечьи прелести: почему "СПЛАТ-Косметика" дистанцируется от своих брендов. Forbes (in Russian). Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  10. ↑ Мария Волошинова (2015-08-12). "«Изнутри: как и где готовят зубную пасту Splat" (in Russian). Marie Claire. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  11. ↑ "Дары моря: новые шампуни и бальзамы Heya с экстрактами водорослей" (in Russian). Elle. 2016-06-01. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  12. ↑ Юрий Митин (2014-06-10). "Бизнес на зубной пасте, или История успеха компании SPLAT" (in Russian). Коммерсантъ FM. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  13. ↑ «Сплат-Косметика» подвела итоги 2006 года (in Russian). Секрет фирмы. 2007-01-31. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  14. ↑ "SPLAT взбила "Волшебную пенку"" (in Russian). Sostav.ru. 2008-02-11. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  15. ↑ "Russian health and beauty company Splat has launched a toothpaste called Blackwood". Cosmetics International. 2009-06-05. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  16. ↑ Мы создадим вакцину от кариеса ("Бизнес-секреты с Олегом Тиньковым") (in Russian). Russia.ru. 2010-09-27. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  17. 1 2 Haemmig, Martin (2010-11-20). "Section 7 – Executive Cases: Splat Cosmetica". In Foster, George; Davila, Antonio; Haemmig, Martin; He, Xiaobin; Jia, Ning (eds.). Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies (PDF). World Economic Forum. pp. 341–343. Archived (PDF) from the original on 2016-12-05. Retrieved 2017-04-06.
  18. 1 2 Владимир Гендлин (2015-05-17). Проба на зуб (in Russian). КоммерсантЪ. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  19. ↑ "SPLAT arrives in India, to spread the infectious smile". Prlog.Org. 2016-04-08. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  20. ↑ "Splat стал владельцем бывшего завода Wella". shoppers.media.
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