Stanley PMI
TypeBrand of Pacific Market International, LLC, which is owned by HAVI
Founded1913 (1913) in Great Barrington, Massachusetts
HeadquartersSeattle, Washington
Key people
William Stanley Jr.
Websitewww.stanley1913.com

Stanley is an American brand of food and beverage containers invented by William Stanley Jr.[1]

History

The Stanley all-steel vacuum flask was invented by William Stanley Jr. in 1913.[2]

Since a successful influencer marketing campaign for its Quencher bottle in 2019, Stanley has sold more products to women than to men. The company hired Terence Reilly, formerly of Crocs, as its president in 2020; sales of Quenchers rose 275% from 2020 to 2021.[3]

History

A collection of vintage Stanley bottles at the New Britain Industrial Museum

In 1913 William Stanley Jr. created the Stanley bottle as a result of his work with transformers, during which he discovered that a welding process he was using could be used to insulate a vacuum bottle with steel instead of glass.

By 1915 William Stanley began mass production of the Stanley bottle. He acquired an empty building, renovated and equipped it with machinery for production of insulated jugs, beverage servers, and desk top decanters.

In 1916, William Stanley died at the age of 57.[4] A New York City investment company acquired the operation and hired a mechanical engineer, Harry Badger, as General Manager who continued to invent and develop new products which expanded the product line.

Stanley introduced the 40-US-fluid-ounce (1,200 mL) Quencher bottle in 2016. The Quencher's early sales were not substantial, and the company stopped restocking and marketing it in 2019. After working with the Buy Guide, a women-run blog based in Utah, to sell 5,000 Quenchers, the company resumed production in an increasingly broad array of colors.[5] The product, Stanley's most successful item among female customers, has propelled Stanley's annual sales from US$70 million in 2019 to $750 million in 2023. The company has sold Quenchers in collaboration with Starbucks and country music star Lainey Wilson, which have sold out quickly.[6] A Valentine's Day-themed Quencher bottle released in December 2023 caused a frenzy at some Target stores; some customers camped out at stores, while others were reportedly "nearly coming to blows or otherwise overrunning the store", to buy one.[3]

See also

References

  1. ↑ "Armchair or Stadium Box Fans: Remember the Thermos for the Best Hot or Iced Coffee". Archived from the original on July 16, 2011. Retrieved November 5, 2008.
  2. ↑ US patent 1071817A, Stanley, William, "Heat-insulated receptacle", published 1912-08-05, issued 1913-09-02
  3. 1 2 Deb, Sopan (January 5, 2024). "Why People Are Camping Out at Target for the Valentine's Stanley Tumbler". The New York Times. Archived from the original on January 5, 2024. Retrieved January 5, 2024.
  4. ↑ "William Stanley, 1858 - 1916". Archived from the original on July 31, 2008. Retrieved November 7, 2008.
  5. ↑ Issawi, Danya (May 17, 2022). "The Sisterhood of the Stanley Tumbler". The New York Times. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
  6. ↑ Vega, Nicolas; Shamo, Lauren (December 23, 2023). "How a 40-ounce cup turned Stanley into a $750 million a year business". CNBC. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
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