Steinhoff International Holdings N.V.
TypePublic (Naamloze vennootschap)
IndustryRetail
Founded1964 (1964)
(Westerstede, Lower Saxony, Germany)
FoundersBruno Steinhoff
Defunct13 October 2023
Headquarters
Stellenbosch, Western Cape
,
South Africa
Key people
Markus Jooste (former CEO)
RevenueIncrease EUR 12.9 billion (2017/18 - 9 months)[1]
Number of employees
Increase 130,000 (2018)[2]
Subsidiaries
Websitesteinhoffinternational.com
Conforama in Wallisellen, Switzerland.
Steinhoff plant in Kłodzko, Poland.

Steinhoff International was a multinational holding company that was dual listed in Germany and South Africa. It was officially liquidated on 13 October 2023.[3] Its holdings were in the retail sector, primarily in furniture and household goods, and included a 43,8% stake in South Africa's Pepkor group. The company operated in Europe, Africa, Asia, the United States, Australia and New Zealand. It was well known for an accounting scandal which led to criminal charges against its former chief executive, Markus Jooste.

History

Steinhoff was founded in 1964 by Bruno Steinhoff in Westerstede, Germany.[4][5] Bruno Steinhoff sourced furniture from communist countries in Europe, for resale in Western Europe.[6] In 1997, Steinhoff acquired 35 per cent of Gommagomma, a furniture company based in South Africa, and prepared for a merger the following year. The company moved its headquarters to South Africa in 1998, attracted by the low production costs, and went public on the Johannesburg Stock Exchange that same year.[7] The merged group was headed by Bruno Steinhoff as executive chairman and Markus Jooste as managing director.[7]

Expansion

In subsequent years, Steinhoff acquisitions included an £86 million investment in the United Kingdom's Homestyle Group, in 2005; and, in 2011, a $1.2 billion investment in French Conforama, Europe's second largest retailer of home furnishings, with over 200 stores in France, Spain, Switzerland, Portugal, Luxembourg, Italy and Croatia; and, in 2013, the acquisition of Austrian home retailer Kika-Leiner.[7] In 2015, Steinhoff acquired Pepkor, a South African investment and holding company focused on low-end retail; the $5.7 billion cash-and-share deal made Christo Wiese Steinhoff's largest shareholder and chairman.[7][6]

In December 2015, Steinhoff International moved its primary listing from the Johannesburg Stock Exchange to the Frankfurt Stock Exchange, and founded a new Dutch holding company, Steinhoff International Holdings NV, based in Amsterdam.[8] This move reflected Steinhoff's shift from its traditional markets, in the Indian Ocean basin, to the European market.[8] The management remained in South Africa. As of May 2020, Steinhoff International Holdings NV remained headquartered in Amsterdam.[9]

In March 2016, Steinhoff is a member of MDAX with capitalization of over 20 billion Euros but has a low trading volume.[10]

In July 2016, UK discount retail chain Poundland accepted Steinhoff's takeover offer of £597 million[11] which was then increased by Steinhoff to £610 million in August 2016.[12] The takeover received shareholder approval in September 2016.[13]

As of August 2016, Steinhoff held retailing activities in 30 countries, counting 6,500 retail outlets belonging to 40 different brands, and employing about 90,000 employees.[1] 60 per cent of the company's revenue, and two-thirds of its benefits, are made in Europe.[7]

In August 2016, Steinhoff announced its plan to purchase the United States-based Mattress Firm for $3.8 billion.[14] In February 2017, Steinhoff and South African retail giant Shoprite called off a proposed merger.[15]

In 2017, Mattress Firm split from its supplier Tempur Sealy.[16] In October 2018, Mattress Firm filed for bankruptcy[16][17] but emerged from Chapter 11 bankruptcy 2 months later after financial restructuring with support from AlixPartners.[18][19]

Debt problems

More significantly, in the aftermath of a major accounting scandal in 2017–2019 (see below), Steinhoff faced significant debts – $10 billion worth[20] – and possible further liabilities due to civil claims against it, even as its creditors withdrew their credit facilities.[21] Among the casualties was a consortium of lenders, including Japanese bank Nomura and a range of U.S. institutions, which had extended a $1.9 billion margin loan to Steinhoff.[22] Nomura confirmed that it had booked an unrealised loss of 14 billion yen ($128 million). In 2018, Steinhoff negotiated with its creditors a three-year reprieve on debt repayment.[23]

On 25 April 2018, Extreme Digital, a Hungarian e commerce firm acquired by Steinhoff in October 2015, was resold to their founders Balázs Várkonyi and Gyula Kelemen through their buying back shares.[24][25]

As of August 2019, Steinhoff creditors had received a 50 per cent stake in Conforama.[26]

In September 2019, the company told its shareholders that it would address its debts by selling off its non-retail assets and cutting jobs at Conforma.[27] Du Preez said that, "We believe the only way for Steinhoff to survive is for it to become a pure investment holding company. The group cannot trade itself out of this debt."[20] The company said that it intended to develop its markets in Eastern Europe (through Pepco) and Britain (Poundland) through its Pepkor Europe assets alongside its core interests in South Africa.[26] During this period, Steinhoff sold its shares in Unitrans, a car dealer network;[20] sold its shares in KAP Industrial and PSG Group (in South Africa) and in Showroomprivé (in Europe);[24] and also sold property assets attached to its retail operations in Europe.[23]

In November 2019, UK chains Bensons for Beds and Harveys and upholstery and bedding manufacturer Relyon were sold by Steinhoff to UK-based private equity group Alteri Investors.[28]

On 8 July 2020, Steinhoff sold its remaining stake in Conforama France to Mobilux Sàrl which has been the furniture retailer BUT's parent company since 2016.[29][30][31] Mobilux has 50-50 ownership by both Andreas Seifert's WM Holding, which is associated with XXXLutz through its owner Andreas Seifert, and the American investment firm Clayton, Dubilier & Rice (CD&R).[30][31] In France, IKEA is the largest furniture retailer with a 15.43 per cent market share and Conforama and BUT have market shares of 10.86 per cent and 10.34 per cent which are second and third, respectively.[30]

As of 2023, Steinhoff had 45 per cent ownership in MattressFirm, 79 per cent ownership in Europe's Pepco Group, 43 per cent ownership in South Africa's Pepkor Holdings, and full ownership of Greenlit Brands in Australia and New Zealand.[32]

Accounting scandal

Investigations into irregularities

In late November 2015, Steinhoff Europe Group Services offices in Westerstede were raided by German law authorities; in December 2015, German tax authorities began an investigation into suspected accounting fraud at Steinhoff.[6] The company said that the investigation concerned the proper disclosure of revenues and taxable profits; by December 2017, the investigation included four current and former managers, who were suspected of having overstated revenues at Steinhoff subsidiaries.[15]

On 5 December 2017, Jooste, Steinhoff's CEO, resigned in connection to the accounting irregularities.[33] Deloitte, then Steinhoff's auditor, later said that it had uncovered the irregularities during the course of its 2017 audit and had "pushed" Steinhoff to investigate further;[34] Jooste confirmed this.[35] Steinhoff announced on the day of Jooste's resignation that its board had approached PricewaterhouseCoopers to perform an independent forensic investigation, but the investigation took over a year to complete.[36] In the interim, Wiese (who at first had stepped in as acting CEO)[21] resigned as chairman,[15] and, the week after Jooste's resignation, the Standing Committee on Finance of the Parliament of the Republic of South Africa condemned Steinhoff and called for investigations of the company by regulators, including the Financial Services Board and the South African Reserve Bank.[37][38][39] Steinhoff's value also plummeted. In the first day after Jooste's resignation, Steinhoff stocks lost 58 per cent in trading on the Frankfurt Stock Exchange and 56 per cent on the Johannesburg Stock Exchange;[33] within two weeks, they lost almost 90 per cent.[21] In 2018, Steinhoff announced a $12 billion writedown relating to the reversal of overstated revenues, profits, and asset values.[40]

The complete PwC report was not made public, but, in March 2019, Steinhoff published a summary of the report, which said that:

A small group of Steinhoff Group former executives and other non-Steinhoff executives, led by a senior management executive, structured and implemented various transactions over a number of years which had the result of substantially inflating the profit and asset values of the Steinhoff Group over an extended period... Fictitious and/or irregular transactions were entered into with parties said to be, and made to appear to be, third party entities independent of the Steinhoff Group and its executives but which now appear to be closely related to and/or have strong indications of control by the same small group of people... it appears that the Steinhoff Group entered into a number of transactions (some of which were fictitious or irregular) with allegedly independent third party entities which resulted in the inflation of profits and asset values.[41]

The report found that, between 2009 and 2017, the fictitious and irregular transactions had amounted to income of over €6.5 billion ($7.36 billion), and therefore had inflated the group's income by a concomitant amount.[42][36][23] In March 2019, the company share price was still down 96 per cent from its value before the scandal erupted,[43] representing a total loss of about $15 billion in market value.[23]

After a stint in which chief operating officer Danie van der Merwe served as acting CEO,[21] Louis du Preez was appointed to replace Jooste.[20] In April 2018, Peter N. Wakkie, a Dutch attorney who is closely associated with Mikhail Fridman, was appointed the deputy chairman and was previously the acting chairman of supervisory.[44][45][46] In September 2019, Steinhoff replaced Deloitte with Mazars as the firm's auditors.[34]

Steinhoff referred Jooste to South African authorities and launched a civil case against him, on the basis of what they viewed as his personal liability for the accounting scandal, although Jooste denied any knowledge of financial wrongdoing before December 2017.[20] In March 2021, sources told Bloomberg that, in late 2020, German prosecutors in Oldenburg had indicted Jooste and three others on charges arising from the initial German investigation.[47] In October 2022, the South African Reserve Bank seized Jooste's South African assets in connection to an investigation of the accounting irregularities, although, at that time, no criminal charges had yet been laid in a South African court.[48]

The scandal also gave rise to numerous civil claims against Steinhoff: by early 2021, it faced over 90 separate lawsuits – in South Africa, Germany, and the Netherlands – lodged by investors aggrieved by the drop in its share price after the December 2017 revelations.[34] In early 2022, Steinhoff finalised plans to compensate retail investors for the share price drop through compensation from a combined payout "pot" of around R25 billion.[49] Deloitte, as Steinhoff's auditor during the time the irregularities were taking place, agreed to contribute up to R1.3 billion (or €70 million) in compensation to claimants.[34]

Dispute with Andreas Seifert

Predating the accounting scandal was a longstanding legal dispute between Steinhoff and Austrian investor Andreas Seifert of XXXLutz. Jooste linked the dispute to the accounting scandal, saying that Seifert was the source of the initial allegations of false accounting.[35] The November 2015 raids of Steinhoff's Westerstede offices had also involved the seizure of documents signed by Seifert, though Seifert said that the documents, and his signature on them, had been forged.[50] Most centrally, however, the dispute concerned Steinhoff asset Poco, a discount furniture chain: Seifert claimed 50 per cent ownership of Poco, while Steinhoff claimed it had bought Seifert out.[51] In February 2018, an Amsterdam court ruled that Steinhoff had to change its accounts to reflect Seifert's part-ownership,[51] and, later that year, a German court – which had been hearing the case since 2015 – urged the parties to settle.[24] In late April 2018, Steinhoff reached a settlement with Seifert which saw Seifert buy a 50 per cent stake in Poco for an amount calculated as a multiple of Poco's earnings, on the basis of an agreed equity valuation of €532.5 million for Poco in its entirety.[24][52]

Brands

Steinhoff's South African Pepkor brands include Ackermans, Buco, Dunns, Flash, HiFi Corp, Incredible Connection, John Craig, Pennypinchers, Pep, Refinery, Russels, Shoe City, Tekkie Town and Timbercity.[53] Powersales is another African Steinhoff brand.

In the UK, Steinhoff owns the high street brands, Poundland (under Pepco Group) and Sleepmaster.

In Ireland, Steinhoff operates Dealz (under Pepco Group) and Pep&Co. Steinhoff's other European brands include Pepco (under Pepco Group) and Kika in Poland, Slovakia and Hungary.

Steinhoff expanded into the United States market on 7 August 2016 when it acquired Mattress Firm.[14]

References

  1. 1 2 "QUARTERLY UPDATE NINE MONTHS ENDED 30 JUNE 2018 (9MFY18) (UNAUDITED)" (PDF). Steinhoffinternational.com. Retrieved 1 November 2018.
  2. ↑ "2014/15 results" (PDF). Steinhoff International Holdings N.V. Retrieved 12 December 2015.
  3. ↑ Haripersad, Devina (9 October 2023). "Steinhoff finally scratched off the markets this week". The Citizen. Retrieved 20 October 2023.
  4. ↑ Kew, Janice (6 December 2017). "The Rise and Fall of Steinhoff, South Africa's Global Retailer". Bloomberg. Retrieved 11 October 2018.
  5. ↑ "Steinhoff returns to German roots". IOL. Bloomberg. 8 December 2015. Retrieved 11 October 2018.
  6. 1 2 3 "Inside the Steinhoff saga, one of the biggest cases of corporate fraud in South African business history". CNBC Africa. 28 June 2018. Archived from the original on 9 March 2021. Retrieved 12 March 2021.
  7. 1 2 3 4 5 Andrew England (24 February 2016). "Home Retail bid fits Steinhoff's bold strategy for expansion". Financial Times. Retrieved 5 August 2016.
  8. 1 2 Çam, Deniz (7 December 2017). "South African Retail Tycoon Loses Billionaire Status Amid Accounting Crisis". Forbes. Retrieved 12 March 2021.
  9. ↑ "Steinhoff International". Forbes. 12 May 2020. Archived from the original on 12 March 2021. Retrieved 12 March 2021.
  10. ↑ Kaiser, Arvid (4 March 2016). "MDax-Neuling Steinhoff Möbel: Der große Ikea-Rivale, den Sie nicht kennen (aber kennen sollten) (1)" [MDax Newcomer Steinhoff Möbel: The Big Ikea Rival You Didn't Know (But Should Know) (1)]. Manager Magazin (in German). Archived from the original on 24 September 2017. Retrieved 12 March 2021.
  11. ↑ "Poundland agrees to £597m takeover from Steinhoff". BBC News. 13 July 2016. Retrieved 29 October 2016.
  12. ↑ "Poundland agrees higher takeover offer from Steinhoff". BBC News. 11 August 2016. Retrieved 29 October 2016.
  13. ↑ Bradshaw, Julia (7 September 2016). "Steinhoff seals Poundland takeover after shareholders give blessing". The Telegraph. Retrieved 29 October 2016.
  14. 1 2 "South Africa's Steinhoff to Buy Mattress Firm for $3.8 Billion". Fortune. Reuters. 8 August 2016. Retrieved 9 August 2016.
  15. 1 2 3 "Wiese resigns as Steinhoff chairman in wake of accounting scandal". Reuters. 14 December 2017. Retrieved 9 November 2022.
  16. 1 2 Carlson, Marten (12 February 2019). "Serta Simmons And Tuft & Needle Announce Merger". Mattress Clarity. Retrieved 12 March 2021.
  17. ↑ Kary, Tiffany (5 October 2018). "Steinhoff's Mattress Firm Goes Bankrupt, Shuts Some Stores". Bloomberg News. Retrieved 11 October 2018.
  18. ↑ "Mattress Firm emerges from Chapter 11 bankruptcy after less than 2 months". Phoenix business journal.
  19. ↑ DiNapoli, Jessica (6 August 2018). "Exclusive: Mattress Firm explores U.S. bankruptcy to close stores". Reuters. Retrieved 12 March 2021.
  20. 1 2 3 4 5 "Steinhoff to sell assets in push to survive debts and lawsuits". Financial Times. 13 August 2019. Retrieved 9 November 2022.
  21. 1 2 3 4 "Steinhoff lenders withdraw credit lines". Financial Times. 19 December 2017. Retrieved 9 November 2022.
  22. ↑ Hyuga, Takahiko (1 February 2018). "Nomura Lost Millions on Margin Loan Tied to Steinhoff". Bloomberg News. Archived from the original on 6 February 2018. Retrieved 12 March 2021.
  23. 1 2 3 4 "Ex-Steinhoff executives used €6.5bn in fake transactions, report says". Financial Times. 15 March 2019. Retrieved 9 November 2022.
  24. 1 2 3 4 Matussek, Karin; Simon, Zoltan (26 April 2018). "Steinhoff sells half of POCO to Andreas Seifert, ending a bitter dispute". Business Day. Retrieved 12 March 2021.
  25. ↑ ZSIBORÁS, GERGŐ (25 April 2018). "Extreme Digital: visszavásárolják részüket a magyar alapítók: Visszavásárolja üzletrészét a könyvelési botrányba keveredett globális multitól az Extreme Digital magyar alapítópárosa, Várkonyi Balázs és Kelemen Gyula. Ezt ma jelentették be sajtótájékoztatón. A cégbe 2015-ben vásárolta be magát a dél-afrikai Steinhoff International" [Extreme Digital: Hungarian founders are buying back their shares: Extreme Digital's Hungarian founding couple, Balázs Várkonyi and Gyula Kelemen, are buying back their share of the global multitude involved in the accounting scandal. This was announced at a press conference today. The company was acquired in 2015 by Steinhoff International of South Africa.]. Forbes (in Hungarian). Retrieved 12 March 2021.
  26. 1 2 Kolf, Florian (16 August 2019). "Bilanzskandal und Schulden in Milliardenhöhe: Steinhoff kämpft ums Überleben" [Balance sheet scandal and billions in debts: Steinhoff is fighting for survival]. Handelsblatt (in German). Retrieved 12 March 2021.
  27. ↑ "Steinhoff looks to sell off assets after $7 billion accounting fraud". Moneycontrol. Reuters. 13 August 2019. Retrieved 3 September 2019.
  28. ↑ Eley, Jonathan (15 November 2019). "Steinhoff sells UK furniture business to Alteri Investors". Financial Times. Retrieved 1 July 2020.
  29. ↑ "Steinhoff agrees to sell stake in Conforama France to Mobilux". Reuters. 8 July 2020. Retrieved 12 March 2021.
  30. 1 2 3 Prudhomme, Cécile (8 July 2020). "Ameublement : les actionnaires de But rachètent Conforama en France: L'objectif de Mobilux est de créer le leader européen du marché du mobilier, capable de rivaliser avec le géant suédois Ikea" [Furniture: But shareholders buy Conforama in France: Mobilux's goal is to create the European leader in the furniture market, capable of competing with the Swedish giant Ikea.]. Le Monde (in French). Archived from the original on 9 March 2021. Retrieved 12 March 2021.
  31. 1 2 "Conforama France racheté par But pour être plus forts à deux" [Conforama France bought by But to be stronger together]. Le Figaro (in French). 8 July 2020. Archived from the original on 11 March 2021. Retrieved 12 March 2021.
  32. ↑ "Who we are and what we do". Steinhoff International Holdings NV. 2022. Retrieved 9 November 2022.
  33. 1 2 "Steinhoff shares plunge 60% as Jooste quits over alleged accounting irregularities". The Mail & Guardian. 6 December 2017. Retrieved 9 November 2022.
  34. 1 2 3 4 Cronje, Jan (15 February 2021). "Deloitte agrees to pay out up to R1.3bn in compensation to claimants against Steinhoff". News24. Retrieved 12 March 2021.
  35. 1 2 "Ex-Steinhoff boss denies knowledge of accounting irregularities". Financial Times. 5 September 2018. Retrieved 9 November 2022.
  36. 1 2 "'Steinhoff cannot cherry pick the PwC report for the public'". The Mail & Guardian. 31 January 2022. Retrieved 9 November 2022.
  37. ↑ "Finance Committee Outraged by Irregularities at Steinhoff". Parliament of South Africa. 12 December 2017. Retrieved 14 December 2017.
  38. ↑ "Parliament's finance committee lashes out at Steinhoff". Fin24. 12 December 2017. Retrieved 11 October 2018.
  39. ↑ "Parliamentary committees condemn Steinhoff scandal". Sunday Times. 11 December 2017. Retrieved 11 October 2018.
  40. ↑ "Steinhoff takes $12 billion writedown after accounting scandal". Reuters. 29 June 2018. Retrieved 9 November 2022.
  41. ↑ "Overview of Forensic Investigation" (PDF). Steinhoff International. 15 March 2019.
  42. ↑ "Steinhoff Deals Come Back to Haunt Retailer in PwC Investigation". Bloomberg. 15 March 2019.
  43. ↑ "SA financial authorities '2 months' away from closing in on Steinhoff fraud". BizNews. 6 March 2019.
  44. ↑ "Peter N. Wakkie". Bloomberg. Archived from the original on 5 February 2021. Retrieved 4 February 2021.
  45. ↑ Hensen, Chris; van der Heijden, Teri (26 January 2017). "'Peter Wakkie ís helemaal niet onafhankelijk'" ['Peter Wakkie is not independent at all']. NRC Handelsblad (in Dutch). Archived from the original on 19 July 2018. Retrieved 10 February 2021.
  46. ↑ Smits, Henk Willem (9 April 2015). "Is Peter Wakkie, de bonus-commissaris van ABN Amro, zelf een beetje rijk?" [Is Peter Wakkie, ABN Amro's bonus supervisory director, a bit rich himself?]. quotenet.nl (in Dutch). Archived from the original on 18 September 2020. Retrieved 10 February 2021.
  47. ↑ Matussek, Karin; Bowker, John (4 March 2021). "Ex-Steinhoff CEO said to be charged in German criminal probe". BizNews. Retrieved 12 March 2021 – via Bloomberg News.
  48. ↑ "Markus Jooste asset seizure: 'NPA asleep on the job'". The Mail & Guardian. 20 October 2022. Retrieved 9 November 2022.
  49. ↑ Cronje, Jan (7 March 2022). "This is what Steinhoff claimants can expect to get paid out from R25bn pot". Fin24. Retrieved 9 November 2022.
  50. ↑ Schwarzer, Ursula; Clausen, Sven (24 August 2017). "Chef des Möbelherstellers Steinhoff im Visier der Justiz" [Head of the furniture manufacturer Steinhoff in the sights of the judiciary]. Manager Magazin (in German). Archived from the original on 26 August 2017. Retrieved 12 March 2021.
  51. 1 2 "Dutch court rules Steinhoff must amend 2016 accounts". Reuters. 19 February 2018. Retrieved 12 March 2021.
  52. ↑ "Steinhoff settles lawsuit in Germany over ownership of retailer POCO". Reuters. 26 April 2018. Retrieved 9 November 2022.
  53. ↑ "Group overview". Steinhoff International Holdings. Archived from the original on 25 March 2016. Retrieved 25 March 2016.

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