Storytel AB
TypePublic
IndustryAudiobooks
Founded2006 (2006)
FoundersJonas Tellander
Jon Hauksson
HeadquartersStockholm, Sweden
Websitestorytel.com
audiobooks.com

Storytel AB is a Stockholm-based e-book and audiobook subscription service.

It is available in more than 25 countries.[1] Its English audiobook service Audiobooks.com is available in more than 150 countries.[2]

History

Storytel was founded in 2006 by Jonas Tellander and Jon Hauksson.[3] The company bought one of Sweden's largest book publishers, Norstedts förlag, in 2016.[4]

In 2016, Storytel acquired the Danish book service Mofibo.[5]

In 2017, Storytel acquired the Danish publisher People's Press.[6]

In 2017, Storytel expanded its services to Russia, Spain, India and the United Arab Emirates.[4]

In 2018, Storytel purchased the Turkish audiobook service Seslenen Kitaplar, and Turkey became the 19th country in which Storytel services exist.[7]

In September 2019 it acquired Finland's oldest publishing house Gummerus.[8]

In July 2020 it acquired a 70 percent stake in Icelandic publishing house Forlagið.[9]

In January 2021 it surpassed 1.5 million paid subscribers.[10]

In November 2021, RBMedia announced that its property Audiobooks.com was being sold to Storytel for $135 million.[11][12] At the time of purchase, Audiobooks.com was used by about 17% of audiobook buyers, and the acquisition was seen as a way for Storytel to enter the large English-speaking marketplace.[11]

On February 18, 2022, co-founder and CEO from the beginning, Jonas Tellander, stepped down from his position for personal reasons; he is on the board of directors.[13]

In August 2022, Johannes Larcher, a former executive at HBO, was appointed as Storytel's new CEO.[14]

References

  1. ↑ "Audiobook streamer Storytel sees pandemic spurring subscriber growth". Business Insider.
  2. ↑ "Storytel enters the U.S. with acquisition of Audiobooks.com". Reuters.
  3. ↑ "Sweden's Storytel Continues Its Global Expansion". PublishersWeekly.com. Retrieved 2021-05-04.
  4. 1 2 "Sweden's Storytel to enter four new markets". Reuters. March 24, 2017 – via www.reuters.com.
  5. ↑ "Storytel køber bogtjenesten Mofibo | Mofibo". via.ritzau.dk (in Danish). Retrieved 2021-10-13.
  6. ↑ "Storytel opkøber forlaget People's Press". mediawatch.dk (in Danish). 2017-03-02. Retrieved 2021-10-13.
  7. ↑ "Türkiye, 19 ülke içinde en hızlı büyüyen oldu". Ekonomist (in Turkish). 2020-04-28. Retrieved 2022-04-12.
  8. ↑ "Kirjojen suoratoistopalvelu Storytel ostaa Suomen kolmanneksi suurimman kustantamon Gummeruksen". Helsingin Sanomat. 2019-09-17. Retrieved 2023-01-04.
  9. ↑ "Storytel Purchases Majority Share in Forlagið, Iceland's Largest Publisher". July 3, 2020.
  10. ↑ "Storytel has surpassed the milestone 1.5 million paying subscribers". Storytel.
  11. 1 2 Ruth Comerford (November 13, 2021). "Storytel extends into English language market with $135m Audiobooks deal". The Bookseller. Retrieved November 13, 2021.
  12. ↑ Heloise Wood (April 11, 2017). "Newly formed RBmedia buys Audiobooks.com". The Bookseller. Retrieved October 22, 2017.
  13. ↑ "Jonas Tellander to step down as Storytel CEO – search process for a new CEO initiated". Storytel. Retrieved 2022-02-18.
  14. ↑ https://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/90204-sweden-s-storytel-appoints-hbo-exec-as-ceo.html
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