| Type | Private |
|---|---|
| Industry | Market Research Consulting |
| Founded | 1999 |
| Headquarters | New York, New York |
Key people | Antoine Harary, Global MD |
| Website | http://www.edelmanintelligence.com/ |
StrategyOne, Inc., d/b/a Edelman Intelligence, is a global research and analytics consultancy firm owned by Edelman.
Led by Antoine Harary, the firm oversees the agency’s approach to reputation, branding and communications research. The firm helps companies and organizations understand their markets and environment, segment and profile key audiences, optimize content and messaging, and measure the impact of campaigns and business outcomes.
Edelman Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report. [1]
Notable research
Its research has been highlighted in a number of major news outlets including the Wall Street Journal,[2] the New York Times,[3] the Washington Post,[4] and USA Today.[5]
Trust Barometer
Edelman Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs.[6]
References
- ↑ "The 2018 AMA Gold Top 50 Report". Retrieved 2018-06-15.
- ↑ Anders, George (January 9, 2008). "As Economy Slows, Reputation Takes On Added Meaning" (PDF). The Wall Street Journal. p. A2. Retrieved April 7, 2012.
- ↑ Norris, Floyd. “A Rise in Pessimism in the Corner Office”. New York Times, January 30, 2009.
- ↑ McCann, Ruth. “'Best' For Last?” Washington Post, August 3, 2009.
- ↑ Healy, Michelle and Ward, Sam. “What are the Sexiest U.S. Cities?” USA Today. Edelman Intelligence employs more than 200 analysts, consultants, data scientists, and storytellers.
- ↑ Garcia, Tonya. “New Edelman Trust Barometer finds trust in US companies at a low”. PRWeek, January 27, 2009. http://trust.edelman.com/
