Sulbing
IndustryDessert, drink
FoundedSouth Korea (2013 (2013))
Headquarters
Seoul, South Korea
Number of locations
490+ stores (2014)
WebsiteOfficial website
Melon favor in Sulbing

Sulbing (설빙), is a dessert cafe chain based in South Korea. As of 2014, the chain had over 490 retail stores in South Korea.[1] It serves mainly various flavors of bingsu (Korean shaved ice).[2][3]

History

The brand first started in 2010 as a fusion rice cake cafe called "Siroo(시루)" located in Busan by founder Jung Sun hee(정선희), and the first menu they developed was a bingsu that used Injeolmi called "Injeolmi Sulbing" that was first made in 2013. Jung officially launched the brand using the popularity of the dish, which gained popularity for breaking the boundaries of what bingsoo is, which was traditionally paired more with red beans. In 2018, Sulbing launched its delivery service.[4]

References

  1. ↑ "Dessert cafe chain Sulbing expands into China". The Korea Herald. February 8, 2015. Retrieved 2015-05-07.
  2. ↑ Herald, The Korea (2018-09-05). "Korean dessert cafe chain Sulbing to enter Middle East". www.koreaherald.com. Retrieved 2019-03-24.
  3. ↑ Herald, The Korea (2018-06-07). "[Epicurean Challenge] Satisfying sweet tooth with red beans, patbingsu". www.koreaherald.com. Retrieved 2019-03-24.
  4. ↑ "[장수브랜드 탄생비화]한국적인 맛으로 승부…코리안 디저트 설빙". newsis. 2022-01-09.
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