Synoptic Office
IndustryDesign
Founded2012 in New York City
FounderCaspar Lam, YuJune Park
ProductsBrand Strategy & Design, Graphic Design, Brand Identity, Cultural Strategy & Insight, Digital Product Design, User Experience, Digitally Connected Spaces, Editorial Strategy & Design, Instructional Design, Retail Experience, Service Innovation
Websitehttps://www.synopticoffice.com

Synoptic Office is a design consultancy headquartered in New York City. It was founded in 2012 by Parsons School of Design Professors Caspar Lam and YuJune Park.

The consultancy is a certified Minority Business Enterprise (MBE).

History

Synoptic Office partners Caspar Lam and YuJune Park met at Yale University in 2008 while obtaining their MFAs in Graphic Design. Lam and Park worked on projects together during their time in graduate school and in the transitional phase of setting up Synoptic Office.

The studio was initiated after the pair began working on experimental interactive and form making projects including Sky Map and Ming Romantic. The latter is a Chinese typeface inspired by printed type originating from the Song and Ming dynasties.

Ming Romantic: Collected and Bound[1] was published in 2016, and the studio officially released the typeface Ming Romantic in 2018. Lam and Park presented the typeface at the Typographic's Conference in 2016,[2] and the publication is now held in the archives of the Cooper Union Herb Lubalin Study Center, National Gallery of Victoria, Smithsonian Institute Libraries, and the Yale University Robert B.Haas Family Arts Library.

Scope and clientele

The studio works globally with cultural, civic, and business organizations providing the following services: brand strategy and design; graphic design; brand identity; cultural strategy and insight; digital product design; digitally connected spaces; editorial strategy and design; instructional design; retail experience, service innovation.

Synoptic Office has exhibited at the Ningbo Museum of Art in China, the 26th International Biennial of Graphic Design in Brno, and at Palazzo Mora with the European Cultural Centre in collaboration with the 2021 Venice Architecture Biennale.

Among others, the studio has delivered work for the Solomon R. Guggenheim Museum; The Juilliard School; The Metropolitan Museum of Art; Bloomberg Markets; and Artstor.

In 2022, Synoptic Office worked with Carnegie Hall to refresh the Timeline of African American Music,[3] an interactive digital resource for exploring the history and influence of African American music. Also in 2022, Synoptic Office designed a digital platform for Magazzino Italian Art that allowed the museum and research center to make its recources available across the globe.[4]

Awards

  • Fast Company 2022 Innovation by Design Awards[5] Honorable Mention, Data Design, Timeline of African American Music
  • The Webby Awards 2022[6] Nominee, Timeline of African American Music
  • Design Week Awards 2022: Interaction Design[7] Shortlist, Timeline of African American Music
  • BIO 26, 26th Biennial of Design in Ljubljana[8]',' Ljubljana Design-a-thon Challenge Finalist 'Amsterdam Light Festival,' Amsterdam Semifinalist

Partners

Partners Caspar Lam and YuJune Park work with a rotating team of design researchers, designers, and developers.

Publications

  • 1, 10, 100 Year: Form, Typography, and Interaction at Parsons[9] New York: ORO Editions. Editor: Jarrett Fuller. Authors: Juliette Cezzar, Pascal Glissmann, Brendan Griffiths, E Roon Kang, Lynn Kiang, Caspar Lam, Andrew LeClair, YuJune Park, Lucille Tenazas, Kelly Walters
  • Ming Romantic: Collected and Bound, 2nd Edition[1] (New York: Synoptic Office/Library Stack/NN Contemporary Art) Caspar Lam and YuJune Park
  • Collections Practice as Design Practice[10] Design and Culture: The Journal of the Design Studies Forum
  • Translations in Emiel Heijnen and Melissa Bremmer, eds.,[11] Wicked Arts Assignments: Practising Creativity in Contemporary Arts Education (Amsterdam: Valiz): 118–119. Caspar Lam and YuJune Park.
  • What can international students teach us about design education for all?[12] Eye on Design: Issue #01 Invisible (AIGA): 110–112 Caspar Lam and YuJune Park
  • Ming Romantic: Collected and Bound.[13] New York: Synoptic Office
  • Currents: Translations—Vol. 3[14] New York: Synoptic Office. Co-authored with the Currents: Translations Class of 2015.
  • Represented work with Pentagram in Process Journal Edition Ten. Melbourne: Made.[15]

References

  1. 1 2 "Ming Romantic: Collected and Bound, 2nd Edition". LIBRARYSTACK∎. Retrieved 2023-05-01.
  2. ↑ "Typographics – A design festival for people who use type". 2016.typographics.com. Retrieved 2023-05-01.
  3. ↑ "Synoptic Office rebrands Carnegie Hall's Timeline of African American Music to tell "the history of music through music"". www.itsnicethat.com. Retrieved 2023-05-01.
  4. ↑ Fonder, Sarah (2022-06-02). "You Don't Have to Go to New York to Enjoy Magazzino Italian Art's Archives". PRINT Magazine. Retrieved 2023-11-20.
  5. ↑ "The best data design of 2022". Fast Company. Retrieved 2023-05-01.
  6. ↑ "Timeline of African American Music | The Webby Awards". Retrieved 2023-05-01.
  7. ↑ Bamford, Abbey (2022-06-16). "Design Week Awards 2022 – the shortlist in full". Design Week. Retrieved 2023-05-01.
  8. ↑ "Ljubljana Biennial of Design / BIO (Slovenia)". Biennial Foundation. Retrieved 2023-05-26.
  9. ↑ Cezzar, Juliette; Glissmann, Pascal; Kang, E. Roon; Griffiths, Brendan; Kiang, Lynn; Lam, Caspar; LeClair, Andrew; Park, YuJune; Tenazas, Lucille (February 2022). 1, 10, 100 Years: Form, Typography, and Interaction at Parsons. ORO Editions. ISBN 978-1-954081-51-2.
  10. ↑ Lam, Caspar (2021-09-02). "Collections Practice as Design Practice". Design and Culture. 13 (3): 325–340. doi:10.1080/17547075.2021.1899403. ISSN 1754-7075. S2CID 233652941.
  11. ↑ "Melissa Bremmer and Emiel Heijnen - Wicked Arts Assignments Practising Creativity in Contemporary Arts Education". Printed Matter. Retrieved 2023-05-01.
  12. ↑ "International Students Can Teach Us A Lot About Design Education for All". Eye on Design. 2019-05-09. Retrieved 2023-05-01.
  13. ↑ Lam, Caspar; Park, YuJune (2021). Ming Romantic: Collected and Bound. Synoptic Office. ISBN 978-1-7373700-0-0.
  14. ↑ Barretto, Miles; Berger, Jan-Luca; Brindak, Harlie; Escalante, Douglas; IV, Albert Hicks; Lee, Da Min; Lee, Jayne; Lee, Seung Hyung; Madhu, Samyukta (2015-05-31). Currents: Translations 3. Synoptic Office. ISBN 978-0-9844244-3-6.
  15. ↑ "Process Journal Ten". LOREM (not Ipsum). Retrieved 2023-05-01.
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