The landmark Tío Pepe sign at Puerta del Sol in Madrid
Tío Pepe wind vane in Jerez, the Guinness world record holder of the largest operational wind vane

Tío Pepe (in Spanish, "Uncle Pepe", named after one of the founders' uncles)[1] is a brand of Sherry. It is best known for its fino style of dry sherry made from the palomino grape. The Tío Pepe brand is owned by the González Byass Sherry house.[2][3]

Tío Pepe

Tío Pepe has based its success on promoting itself as a very dry white wine to be served with food, in doing so aiming to differentiate itself from poor quality sherries and their downmarket reputation. The Tío Pepe soleras were established in 1844 and have run uninterrupted since that time.

Close-up of the Tío Pepe sign[4]

Cultural References

In Len Deighton’s novel The Ipcress File (1962), the protagonist, (called Harry Palmer in the film and TV series), drinks Tio Pepe at one of his meetings with his boss Ross.[5]

References

  1. ↑ Juan Pedro Simó (5 July 2010). "175 años de constancia" (in Spanish). El Diario de Jerez. Retrieved 8 May 2014.
  2. ↑ "Tio Pepe back in Madrid - Euro Weekly News Spain". Archived from the original on 2014-12-27. Retrieved 2014-12-27. Up to 20 people worked in the final touches to put the advertisement in place on the top of number 11, Puerta del Sol, with the help of a crane.
  3. ↑ EFE (2014-04-22). "Iconic Tío Pepe sign is returned to Madrid's Puerta del Sol". El País. ISSN 1134-6582. Retrieved 2019-08-06.
  4. ↑ "Tío Pepe Sign". Atlas Obscura. Retrieved 2019-08-06.
  5. ↑ Len Deighton; The Ipcress File, 1962 p.82 Hodder & Stoughton (Panther Edition)


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