Tammy Brook is an American businesswoman, founder and CEO of FYI Brand Group.[1]

Tammy Brook, FYI Brand Group

Personal life

Tammy Brook grew up in Brentwood, California.[2] Her father is Itzhak Brook,[3] and her brother is filmmaker named Yoni Brook.[4]

Career

Brook started her career as a music executive at Empire Management.[5] She founded FYI Brand Communications in 2001 as a public relations and brand marketing agency.[6][7] In 2018, Brook relaunched the company as FYI Brand Group with a focus on brand partnerships and social impact.[7] FYI Brand Group has offices in New York and Los Angeles, and has represented Apple Music, Adidas, MTV, Jhené Aiko, DJ Khaled, Travis Scott, French Montana,[8] Doja Cat,[9] Pusha T, Steve Aoki, Russell Westbrook, and Odell Beckham Jr..[5][1][10][11][2]

Brook was named to Variety's Power of Women Impact List in 2018.[12]

In 2019, when 21 Savage was detained by ICE,[13] Brook created the #Free21Savage human rights coalition,[14] winning the Social Good Creator Award at The 9th Annual Streamy Awards for 21 Savage's literacy campaign.[15]

Brook worked as a co-producer on Little Ballers alongside executive producer Crystal McCrary in 2023,[1] and as producer of French Montana's documentary film For Khadija in 2023.[16]

References

  1. 1 2 3 "Tammy Brook's Women's History Month Interview". Vibe. 2015-03-21. Retrieved 2019-12-12.
  2. 1 2 Behnam, Nicole (2019-03-01). "Tammy Brook: The Brand Strategist Who Makes A Social Impact in Hollywood". Jewish Journal. Retrieved 2019-12-12.
  3. ↑ Reid, Pauleanna. "Meet Tammy Brook: The Woman Behind Social Justice And Covid-19 Relief Viral Campaigns That Has The World Talking". Forbes. Retrieved 2023-08-09.
  4. ↑ "Shabbat Is for Everyone and Here Is Why - Thrive Global". thriveglobal.com. Retrieved 2019-12-12.
  5. 1 2 "Tammy Brook Carves Out Career Roadmaps for Clients like Pusha T and Travis Scott". Coveteur. 2018-05-15. Retrieved 2019-12-12.
  6. ↑ Pearl, Diana (6 September 2018). "FYI Brand Communications Becomes FYI Brand Group, Creating 5 New Divisions in Relaunch". www.adweek.com. Retrieved 2019-12-12.
  7. 1 2 "FYI Brand Group Launches Social Impact Division". Variety. 2019-05-23. Retrieved 2020-06-23.
  8. ↑ "DJ Khaled, French Montana and Steve Aoki Had Impressive Summers. Here's How FYI's Tammy Brook Helped Them Do It". Billboard. Retrieved 2019-12-12.
  9. ↑ "Doja Steps Out To Tease Her Latest Limited Edition Clothing Line, "It's Giving"". V Magazine. 2022-08-23. Retrieved 2023-10-27.
  10. ↑ Hissong, Samantha (2020-05-12). "At Work With Tammy Brook, Who Builds Artists Into Fashion Icons, Philanthropists, and Entrepreneurs". Rolling Stone. Retrieved 2020-05-12.
  11. ↑ Sadick, Sydney (2017-12-20). "Tammy Brook Breaks Down Her Mission to Break the Internet". Daily Front Row. Retrieved 2019-12-12.
  12. ↑ "Variety's 2018 Women's Impact Report". Variety. 2018-10-09. Retrieved 2019-12-12.
  13. ↑ Nick Valencia; Eric Levenson (13 February 2019). "Rapper 21 Savage released from ICE detention but could still be deported". CNN. Retrieved 2019-12-30.
  14. ↑ Greenburg, Zack O'Malley. "Freeing 21 Savage: Inside The Effort That Got A Rapper Released From ICE Detention". Forbes. Retrieved 2019-12-12.
  15. ↑ "2019 Streamys Social Good Awards". The Streamy Awards. Retrieved 2020-01-28.
  16. ↑ Shafer, Ellise (2023-04-27). "Drake and Sean 'Diddy' Combs Board French Montana Doc as Executive Producers Ahead of Tribeca Film Festival Premiere". Variety. Retrieved 2023-08-09.
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