Tanfeeth
Native name
تنفيذ
FoundedDubai, United Arab Emirates (November 2011 (2011-11))
Key people
Maryam Bahlooq, CEO and Chairman, Abdulla Qassem
Servicescustomer management, revenue generation, collections, human resource services, finance and accounting, banking and financial services, learning and development and business transformation
Number of employees
3200
ParentEmirates NBD
Websitewww.tanfeeth.ae

Tanfeeth is a shared business services company located in Dubai, United Arab Emirates.[1] The company is a subsidiary of Emirates NBD.[2] Tanfeeth is the first large-scale shared services organization in the Gulf Cooperation Council. The company's name means "getting the job done" in Arabic.[3][4]

Tanfeeth was founded in November 2011. As of October 2018, the company has approximately 3200 employees.

History

In September 2011, Emirates NBD, the largest bank by assets in the United Arab Emirates,[5][6] established Tanfeeth, a fully owned back-office subsidiary to improve its customer service and operational efficiency.[5][7][8][9][10] At the time, Emirates NBD appointed Suhail Bin Tarraf as CEO of Tanfeeth, and the company had 700 employees located in Dubai,[1] and Sharjah.[8]

Tanfeeth absorbed all of Emirates NBD's back office operational teams between 2011 and 2013, and signed three additional client deals in 2013.[11] The company began providing call center management services for a government authority, recruitment services for a telecommunications business,[11] and transformation and advisory services for a banking institution in Kuwait.[11]

In September 2013, Tanfeeth started offering specialized underwriting courses that were developed in collaboration with the Society for Human Resource Management with the intention of meeting skill shortage in the GCC's banking and insurance sectors.[12] This formed part of Tanfeeth's learning and development platform that included more than fifty specialized skill training programs.[13]

In June 2017, Emirates NBD announced the appointment of Maryam Bahlooq, who was part of the bank’s HR department for 17 years, as Chief Executive Officer of Tanfeeth.[14][15] Abdulla Qassem serves as the company's Chairman.[16][17][18]

In July 2021, Tanfeeth and the Emirates Institute for Banking and Financial Studies organized an Open Day for Emirati job seekers in the banking and finance sector.[19]

In June 2022, Tanfeeth launched the 'Tatweer KSA' Transformation Program in collaboration with Emirates NBD KSA operations. The program aims to improve customer experience and operational efficiency across retail and banking segments in the kingdom.[20]

Services

Tanfeeth handles the back-office operations teams for Emirates NBD Group, which includes:

Emirates NBD Contact Center Operations, Emirates Islamic Contact Center Operations, Collections, Compliance Operations, Finance and Accounting, International Payments, Retail Credit Operations, Wholesale Banking Operations, Central Operations and Service, Human Resource Services, Logical Security and Procurement Operations.

References

  1. 1 2 Babu Das Augustine (16 November 2011). "Tanfeeth plans to be top outsourcing firm in region". Gulf News. Retrieved 4 July 2014.
  2. ↑ Babu Das Augustine (7 December 2011). "Emirates NBD poised for sukuk sale this month". Gulf News. Retrieved 4 July 2014.
  3. ↑ "Logos reflect images of Tanfeeth and DFM". Gulf News. 17 November 2011. Retrieved 4 July 2014.
  4. ↑ "Dubai banking giant appoints first female Emirati as CEO". Retrieved 2022-12-20.
  5. 1 2 "Emirates NBD sets up firm to chase call centre deals". Arabian Business. 15 November 2011. Retrieved 4 July 2014.
  6. ↑ "Emirates NBD sets up back-office subsidiary". gulfnews.com. Retrieved 2022-12-20.
  7. ↑ Nadeem Hanif (29 January 2013). "Poor customer service costs UAE firms millions of dirhams, expert says". The National. Retrieved 4 July 2014.
  8. 1 2 "Emirates NBD sets up new unit to boost operations". Khaleej Times. 20 September 2011. Retrieved 4 July 2014.
  9. ↑ "Emirates NBD establishes 'Tanfeeth'". Islam Online. 19 September 2011. Retrieved 4 July 2014.
  10. ↑ "Emirates NBD establishes 'Tanfeeth'". Gulf Base. 19 September 2011. Retrieved 4 July 2014.
  11. 1 2 3 "Customer centricity will be key driver of regional business growth, says Tanfeeth CEO". Business Intelligence Middle East. 17 April 2013. Retrieved 4 July 2014.
  12. ↑ East, Forbes Middle. "Tanfeeth Launches Underwriters Certification Programme". Forbes ME. Retrieved 2022-12-20.
  13. ↑ Sarah Young (2 May 2013). "Training is key to attract Emiratis, say employers". Khaleej Times. Retrieved 4 July 2014.
  14. ↑ Wam. "Emirates NBD Group appoints CEO for fully-owned subsidiary Tanfeeth - Business - Emirates24|7". Emirates24|7. Retrieved 2022-12-20.
  15. ↑ Day, Emma (2017-06-14). "Leading Dubai Bank Emirates NBD Just Appointed Its First Female CEO". Emirates Woman. Retrieved 2022-12-20.
  16. ↑ Mark Sutton (6 December 2011). "IBM signs with Tanfeeth shared services provider". ITP. Retrieved 4 July 2014.
  17. ↑ Lemon, Jason (2017-06-13). "This Dubai banking giant just appointed a woman CEO". StepFeed. Retrieved 2022-12-20.
  18. ↑ Attwood, Ed. "Upwardly mobile: Network Int'l chief Abdulla Qassem - Arabian Business". Retrieved 2022-12-20.
  19. ↑ "UAE Central Bank maintains base rate applicable to ODF at 15 basis points". www.gulftoday.ae. Retrieved 2022-12-20.
  20. ↑ NBD, Emirates. "Tanfeeth and Emirates NBD KSA embark on 'Tatweer KSA' Transformation Program". Emirates NBD. Retrieved 2022-12-20.
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