Telecom Italia Mobile S.p.A.
TypeS.p.A.
IndustryTelecommunications
PredecessorSIP
FoundedMay 1995 (1995-05)
FounderTelecom Italia
Headquarters
Rome and Milan
,
Italy
Area served
Italy
Products
Revenue9,468,629 euro (2003) Edit this on Wikidata
2,321,624,367 euro (2003) Edit this on Wikidata
OwnersTelecom Italia (100%)
Number of employees
9,181 (2003) Edit this on Wikidata
ParentTelecom Italia
Websitewww.tim.it

Telecom Italia Mobile S.p.A., commonly known as TIM, is an Italian telecommunications company owned by Telecom Italia S.p.A. Founded as a mobile telephony company in 1995,[1] since 2015 it provides mobile, fixed telephony, and Internet services.[2]

4G is available in 6,849 cities (96.3% of the country). 4G+ has speeds of up to 180–225 Mbit/s exploiting the 4G carrier aggregation which is now available in more than 600 cities including: Rome, Milan, Turin, Naples, Florence, Genoa, Palermo, Catania, Bari and Venice. 3G 42.2 Mbit/s is available in 4,282 cities (84.2%).[3]

TIM sponsors Serie A.[4]

History

The first appearance in the Italian mobile telephony market dates back to 1990 with the launch of the TACS network by the Telecom Italia Mobile Radio Services division.

The need for a dedicated image arose a few years later, when Telecom Italia decided to position itself on the mobile market with a new identity. In May 1995, with a partial demerger from the parent company, TIM (Telecom Italia Mobile) was born,[1][5][6][7] whose capital was 63.01% controlled by STET, which in 1997 will be incorporated into Telecom Italia.

On 14 July of the same year, Telecom Italia Mobile S.p.A., subsidiary of Telecom Italia S.p.A., is registered with the Court of Turin.[8] Three days later, on 17 July, the company was listed on the Milan Stock Exchange.[9]

On 7 October, after the experimentation period at the CSELT, TIM launched the first rechargeable prepaid card for Italy, the TIM Card,[10] becoming the first telephone company in the world to introduce this charging system. Towards the end of 1996 TIM was the first world operator to launch a tariff plan based on a prepaid card on the GSM network, which in a short time generated rapid growth in mobile telephony.

SMS messaging was also introduced in 1996.[11]

In February 1997, TIM received the GSM World Award for marketing in Cannes, an important acknowledgment from the association that brings together GSM network operators from all over the world, thanks to the success of the prepaid card (over 800,000 customers in less than four months since the start of marketing).[12]

In 1999, an experimentation plan of UMTS was launched with Ericsson. This 3G mobile radio system would have made it possible to access the Internet at higher speeds, transmit data and access multimedia services.[11]

In 2002, TIM was the first mobile telecommunications company in Europe to launch MMS services.[13][14] Between 2002 and 2004, it launched some value-added services: SMS and MMS content, Internet browsing using WAP technology, games and Java applications.

In 2003, the world's first mobile television service was launched, exploiting the video playback capabilities appearing on mobile terminals in that period and, again in 2003, it stipulated an international roaming agreement, similar to that of Vodafone, with operators world's leading mobile (T-Mobile, Orange and TeliaSonera). This alliance will be called FreeMove.[15]

In 2004, as part of the TIM Turbo project, the EDGE and UMTS services were created for high-speed data transmission.

In 2005, the first Italian mobile community, TIM Tribù, was formed.[16]

In December 2011, the company developed TIM Cloud, a cloud storage service dedicated to its customers where they can save digital files.[17]

In November 2012, TIM launched its LTE network.[18]

The TIM Wallet service was born in February 2013, to be able to make payments via smartphone thanks to NFC technology.[19]

In 2014, multimedia entertainment services were launched through the TIMgames, TIMmusic, TIMreading and TIMvision applications.[20]

The rebranding process began in 2014, which in 2014 led TIM to be the single brand of Telecom Italia for mobile telephony, fixed-line telephony and Internet services.

In the first months of 2015, the rebranding operations continue. From the month of July, the TIM brand is used for the entire fixed, mobile and Internet telephony offer of the Telecom Italia company and the unified TIM site becomes operational, which includes offers and assistance for fixed telephony and mobile telephony.[21]

TIM was the Official Global Partner of Expo 2015. Thanks to the company's contribution, it was possible to create the first Italian digital smart city, directly in the exhibition area. TIM has in fact equipped the entire area with technological solutions, fixed network, mobile and Internet infrastructures and coverage of the exhibition site with fixed and mobile ultra-broadband connections and Wi-Fi connections based on Cisco technology.[22]

Logo history

See also

References

  1. 1 2 "1980s – 1990s | Telecom Italia Group". www.telecomitalia.com. Retrieved 2017-07-04.
  2. ↑ "TIM, a new trademark for the company that will lead the country's digital future | Telecom Italia Group". www.telecomitalia.com. Retrieved 2017-07-04.
  3. ↑ "Verifica la Copertura ADSL, Fibra Ottica e 4G della rete TIM | TIM". www.tim.it (in Italian). Retrieved 2017-07-04.
  4. ↑ "TIM and Serie A League: sponsorship agreement renewed until 2018". Telecom Italia Corporate.
  5. ↑ "History of Telecom Italia Mobile S.p.A. – FundingUniverse". www.fundinguniverse.com. Retrieved 2014-08-13.
  6. ↑ Cantoni, V.; Falciasecca, Gabriele; Pelosi, Giuseppe (2011). Storia delle telecomunicazioni (in Italian). Firenze University Press. ISBN 978-88-6453-243-1.
  7. ↑ Saporiti, Marco (2013). Storia della Telefonia in Italia (in Italian). Lulu.com. ISBN 978-88-97914-72-3.
  8. ↑ "Gazzetta Ufficiale". www.gazzettaufficiale.it. Retrieved 2015-09-24.
  9. ↑ "Strategia marketing Omnitel vs Tim" (PDF). www00.unibg.it (in Italian). Retrieved 2015-07-24.
  10. ↑ "I Corsi di Storia e Cultura dell'Industria - Settori industriali e imprese - Energia e Telecomunicazioni - Sip - Telecom Italia - Storia (pag. 30)". www.corsi.storiaindustria.it. Retrieved 2015-07-24.
  11. 1 2 "TIM - Sapere.it". www.sapere.it. Retrieved 2015-07-24.
  12. ↑ "Make In Italy | Storie | Prepagata Tim". www.makeinitaly.foundation. Retrieved 2015-07-24.
  13. ↑ "Tim lancia gli Mms: quest'estate le cartoline si spediscono gratuitamente col telefonino". www.cellularitalia.com. Retrieved 2015-07-24.
  14. ↑ "LoSai di TIM". www.cellularitalia.com. Retrieved 2015-07-24.
  15. ↑ "Tim: alleanza internazionale sotto il marchio FreeMove". www.cellularitalia.com. Retrieved 2015-07-24.
  16. ↑ "Tim: dal 03-10-05 nuovo profilo "TIM Tribù" per Ricaricabili". www.cellularitalia.com. Retrieved 2015-07-24.
  17. ↑ "Tim: dal 03-12-12 novità offerta 'TIM Cloud 200 GB'". www.cellularitalia.com. Retrieved 2015-07-24.
  18. ↑ "TIM: al via nuovi servizi ultrabroadband su rete LTE". www.cellularitalia.com. Retrieved 2015-07-24.
  19. ↑ "Telecom Italia: sperimentazione servizio mobile ticketing NFC". www.cellularitalia.com. Retrieved 2015-07-24.
  20. ↑ "Con TIM tv, musica, giochi e calcio senza consumare il credito | Famiglia". www.oggi.it. Retrieved 2015-07-24.
  21. ↑ "Our brands". Telecom Italia Corporate. Retrieved 2015-10-03.
  22. ↑ "TIM per la digital smart city dell'Expo 2015". www.key4biz.it. Retrieved 2015-09-11.
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