Ten Motives is an electronic cigarette company that in 2016 was taken over by British American Tobacco.

Overview

Ten Motives was founded by Art Devlin who, with Tony Jones, was the controlling shareholder.[1][2][3][4] In 2014, their advertising was ruled inaccurate.[5][6]

BAT acquired the company after a deal with Electronic Cigarettes International Group failed to complete.

References

  1. ↑ "Ten Motives is plenty for BAT to expand in e-cigarettes", Dominic Walsh, The Times, 2 May 2016, p. 47.
  2. ↑ Matthew Goodman (2014-02-09). "Ecigarette pioneers in line for a packet". The Sunday Times. Archived from the original on April 2, 2014. Retrieved 2016-05-05.
  3. ↑ "VEC lands third British ecigarette company as industry booms | City A.M". City A.M. 2014-06-09. Retrieved 2016-05-05.
  4. ↑ "Ten Motives celebrate record growth in e-cigarette sector | News". Cheshire Today. 2015-04-02. Retrieved 2016-05-05.
  5. ↑ John Reynolds. "E-cigarette ad banned over health claims | Media". The Guardian. Retrieved 2016-05-05.
  6. ↑ Dank Vapes Cartridge
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