Ten To One
Native name
Ten To One Rum
TypePrivate
Founded2019
FounderMarc Farrell
ProductsRum
OwnersCiara, Marc Farrell
Websitewww.tentoonerum.com

Ten To One Rum is a Caribbean rum brand founded by Marc Farrell in 2019. [1] Ten To One's name was inspired by the origin of the West Indies Federation, which consisted of 10 countries. [2] The name references a famous quote from Trinidad and Tobago’s first Prime Minister, Dr. Eric Williams [3]

Ciara joined Ten To One Rum as an investor, co-owner, and director in October 2021. [4] In her new role, Ciara will work closely with Marc Farrell across the areas of marketing, creative, business development, and strategic partnerships. [5]

Varieties

The brand's current product selection includes a Caribbean White Rum, a Caribbean Dark Rum, and a 17 Year Single Cask Reserve Rum. [6]

In celebration of Black History Month, the company has partnered with Uncle Nearest Premium Whiskey for a Caribbean rum edition. [7]

References

  1. ↑ "Ten To One Company Profile: Valuation and Investors". PitchBook.
  2. ↑ Evans, Yolanda (May 27, 2021). "Marc Farrell Wants to Change the Way You Think About Rum". Yahoo.
  3. ↑ "One From 10 Equals 0". The Tribune. May 6, 2019.
  4. ↑ Pierson, Liz (October 1, 2021). "Ciara Partners with Award-Winning Ten To One Rum as an Investor and Co-owner". Business Wire.
  5. ↑ Pace, Gina (October 1, 2021). "Ciara Becomes An Investor And Co-Owner Of Ten To One Rum". Forbes. Retrieved October 1, 2021.
  6. ↑ Neish, Sarah (October 11, 2021). "Ciara invests heavily in Ten To One Rum". The Drink Business.
  7. ↑ Gibson, Amber (February 4, 2022). "Ten To One celebrates Caribbean roots with special-edition rum and cocktail manual". The TRiiBE - Reshaping the narrative of Black Chicago.
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