Textmagic AS
TypePublic company
Nasdaq Baltic: MAGIC
IndustryMobile communication
Founded2001 (2001)
United Kingdom
FounderDan Houghton
Headquarters
Estonia
Area served
US, UK, Canada, Australia, Europe
Key people
  • Priit Vaikmaa (CEO)
  • Kärtu Vaikmaa (COO)
  • Eduard Tark (CPO)
  • Ioana Sima (CMO)
  • Dmitry Stanulevich (VP of Engineering)
Products
  • A2P SMS service
  • Customer engagement software
Revenue€10.9 million (2021)
Total equity€79.9 million (Jan 2021)
Number of employees
45
Websitehttps://www.textmagic.com/

Textmagic is a SaaS-based A2P messaging service that allows SMBs to connect with their customers via two-way SMS messages, online texts, gateway SMS via email, SMS software for desktop, and SMS distribution lists.

Textmagic is operated by Textmagic AS, a publicly-traded company with its headquarters in Estonia.

History

Textmagic was founded in 2001 by Dan Houghton in the United Kingdom.[1] In 2013, Monday Media OÜ, a holding company of Estonian tech executive Priit Vaikmaa, acquired 55% of Textmagic Ltd.[2]

The company's shares were sold in an initial public offering, with the first day of trading 15 December 2021.[3]

As part of the IPO, Textmagic aimed to raise up to €2.5 million via the issue of up to 500,000 new ordinary shares. Altogether, 15,410 investors subscribed for 9,896,434 shares, totalling €49.5 million.[4]

The IPO established Textmagic as the locally listed Estonian firm with the largest number of shareholders,[5] with an oversubscription rate of 19.8.[6]

See also

References

  1. ↑ "UK-Based SMS Company Founded in 2001". Textmagic.com. 2014-06-20. Retrieved 2016-01-18.
  2. ↑ "Nordic CF Advisory » Estonian CEO acquired British mobile marketing company Textmagic". Nordicadvisory.com. 8 July 2013. Retrieved 2016-01-18.
  3. ↑ "Textmagic AS stock and share news".
  4. ↑ "Results of the Initial Public Offering of Shares of Textmagic AS".
  5. ↑ "Results of the Initial Public Offering of Shares of Textmagic AS".
  6. ↑ "Results of the Initial Public Offering of Shares of Textmagic AS".
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