The Bountiful Company
TypePrivate
IndustryRetail
Founded1971
HeadquartersRonkonkoma, New York, U.S.
Key people
Paul Sturman, CEO
ProductsNutritional supplements
RevenueIncrease $3 billion (2013)
OwnerNestlé
Number of employees
13,000[1]
Websitewww.bountifulcompany.com

The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Nestlé in 2021.[2]

It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995. It then changed its name back to Nature's Bounty Co. in 2016.[3] It changed to its current name, the Bountiful Company, in January 2021.[4]

History

The company was founded in 1971 by Arthur Rudolph, as a mail order company named Nature's Bounty.

The company was publicly traded until 2010, when the Carlyle Group acquired it for $3.8 billion.

As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer.[5] It considered selling the company amid growing interests from China,[6] or an IPO early 2017.[7]

In 2017, the Carlyle Group sold a majority stake in the company to Kohlberg Kravis Roberts.[8]

In 2021, the company was acquired by Nestlé for $5.75 billion.[9][10][11]

Brands

The Bountiful Company owns a wide variety of brands including:

  • American Health
  • Balance Bar
  • Best Bar Ever, Inc.[12]
  • Body Fortress
  • DeTuinen
  • Dr.Organic (Organic Doctor in the U.S.) [13]
  • Ester-C
  • Good 'n Natural
  • Home Health
  • MET-Rx
  • Natural Wealth
  • Nature's Bounty
  • Osteo Bi-Flex
  • Physiologics
  • Pure Protein
  • Puritan's Pride
  • Rexall
  • SiSU
  • Solgar
  • Sundown Naturals

The 2011 Consumer Reports investigation controversy

A 2011 Consumer Reports investigation[14] found that in fish-oil supplements, there were "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty."

See also

References

  1. ↑ "The Nature's Bounty Co". Forbes.
  2. ↑ "Nestle buys vitamin maker Bountiful's main brands for $5.75 billion". Reuters. 2021-04-30. Retrieved 2021-06-19.
  3. ↑ "NBTY Debuts New Moniker, Updates on Refocusing Initiatives". Natural Products INSIDER. 2017-11-21. Retrieved 2021-06-19.
  4. ↑ "Nature's Bounty becomes The Bountiful Company". Drug Store News. Retrieved 2021-06-19.
  5. ↑ "The Nature's Bounty Co. Fact Sheet" (PDF).
  6. ↑ "Carlyle hires Goldman Sachs to help sell Nature's Bounty: sources". Reuters. 2017-01-07. Retrieved 2017-06-18.
  7. ↑ "Report: IPO weighed for Nature's Bounty". Newsday. Retrieved 2017-06-18.
  8. ↑ Noto, Anthony (24 July 2017). "After WebMD, KKR buys majority stake in vitamin and food supplement maker". New York Business Journal. Retrieved 2021-06-19.
  9. ↑ Kostov, Nick (30 April 2021). "Nestlé Expands in Vitamins With $5.75 Billion Nature's Bounty Deal". Wall Street Journal.
  10. ↑ "Nestle buys vitamin maker Bountiful's main brands for $5.75 billion". CNBC. 30 April 2021.
  11. ↑ "Nestle to Buy Vitamin Brands From KKR for $5.75 Billion". Bloomberg.com. 30 April 2021.
  12. ↑ "The Natures Bounty Company acquires The Best Bar Ever". FoodBev Media Ltd. 24 January 2018. Retrieved 30 January 2018.
  13. ↑ "NBTY™ Acquires Dr. Organic®" (Press release).
  14. ↑ "Fish Oil & Omega 3 Supplements Reviewed & Claim Checked - Consumer Reports". Retrieved 2017-06-18.
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