The Bronswik Affair
FrenchL'Affaire Bronswik
Directed byRobert Awad
André Leduc
Written byRobert Awad
Produced byRené Jodoin
StarringLorna Brown (voice)
Richard Comar (voice)
Narrated byIan De Voy
CinematographyRichard Moras
Jacques Avoine
Raymond Dumas
Simon Leblanc
Edited byRobert Awad
Animation byRobert Awad
André Leduc
Jean-Michel Labrosse
Production
company
Release date
1978
Running time
24 minutes
CountryCanada
LanguageEnglish
Budget$106,618

The Bronswik Affair (French: L'Affaire Bronswik) is a 1978 Canadian short film, directed by Robert Awad and André Leduc for the National Film Board of Canada.[1][2]

Summary

An animated mockumentary, the film satirizes advertising and marketing[3] through the story of Bronswik, a fictional manufacturer of television sets which feature special technology designed to disable viewers' ability to resist advertising pitches, spawning a frenzied addiction to consumerism[4] which leads to a political and social crisis.[5]

Production

The film had a budget of $106,618 (equivalent to $412,489 in 2021).[6]

Awards

See also

References

  1. "The Bronswik Affair". onf-nfb.gc.ca. National Film Board of Canada. Retrieved 6 March 2023.
  2. Michel Coulombe and Marcel Jean, Le dictionnaire du cinéma québécois. Boréal, 1988. p. 19.
  3. WorldCat.org
  4. MUBI
  5. "Short Film Reviews: L'Affaire Bronswik". Cinema Canada, March 1979. pp. 38-39.
  6. Evans 1991, p. 241.
  7. Maria Topalovich, And the Genie Goes To...: Celebrating 50 Years of the Canadian Film Awards. Stoddart Publishing, 2000. ISBN 0-7737-3238-1. pp. 121-124.
  8. "The Bronswik Affair" (PDF). yorktonfilm.com. Yorkton Film Festival. Retrieved 7 March 2023.

Works cited

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