1: Alliteration

Repeating the sound of the first consonant in a series of words. An example of its deliberate overuse given by Forsyth is:

Whereat, with blade, with bloody blameful blade,
He bravely broached his boiling bloody breast;

— William Shakespeare, A Midsummer Night's Dream

2: Polyptoton

Forsyth defines this as the "use of one word as different parts of speech or in different grammatical forms". The term applies wherever words derived from the same root (e.g. wretched and wretchedness) are used. Other sources use the related term antanaclasis when the same word is repeated in a different sense.

Grace me no grace, nor uncle me no uncle:
I am no traitor's uncle; and that word 'grace'
In an ungracious mouth is but profane.

— William Shakespeare, Richard II

3: Antithesis

The use of opposites for contrasting effect. The example quoted by Forsyth is:

It was the best of times, it was the worst of times.

— Charles Dickens, A Tale of Two Cities

4: Merism

Reference to one thing by an enumeration of its parts, or by a list of synonyms. The chapter focuses on the first definition and provides the following example:

Cannon to right of them,
Cannon to left of them,
Cannon in front of them

— Alfred, Lord Tennyson, The Charge of the Light Brigade

5: Blazon

The tradition in poetry of praising a woman by using metaphors to describe distinct parts of her body. Calling this "extended merism, the dismemberment of the loved one", Forsyth quotes:

Her yellow locks exceed the beaten gold;
Her sparkling eyes in heav'n a place deserve;
Her forehead high and fair of comely mold

— Thomas Watson, Hekatompathia

6: Synaesthesia

Where one sense is described in terms of another. An example given by Forsyth is Eduard Hanslick's criticism of Tchaikovsky's Violin Concerto as "music that stinks to the ear".

7: Aposiopesis

When a sentence is deliberately left unfinished, with the ending to be supplied by the audience's imagination. This makes an impression of unwillingness or inability to continue.^[4] Forsyth gives as an example:

I will have such revenges on you both,
that the world shall ... I will do such things...
What they are, yet I know not: but they shall be
the terrors of the earth.

— William Shakespeare, King Lear

8: Hyperbaton

Changing the logical order of words in a sentence. As an example, Forsyth cites Richard Lovelace's line, "Stone walls do not a prison make" when the more natural wording would be "Stone walls do not make a prison", adding that in any case the statement is "factually incorrect".

9: Anadiplosis

Repetition of the last word of a preceding clause. Forsyth give this example:

We glory in tribulations also, knowing that tribulation worketh patience, and patience, experience, and experience, hope, and hope maketh man not ashamed

— Paul the Apostle, Epistle to the Romans

10: Periodic Sentences

A sentence that is not complete grammatically before the final clause or phrase, such as Rudyard Kipling's poem If—

11: Hypotaxis and Parataxis

Forsyth contrasts hypotaxis, as a complex style of writing using many subordinate clauses, with parataxis, a style of writing in short, simple sentences.

12: Diacope

The close repetition of a word or phrase, separated by a word or words. Forsyth says the line "Bond, James Bond" is memorable only because of diacope, writing,: "So just to recap, one of the greatest lines in the history of cinema is a man saying a name deliberately designed to be dull. The only possible explanation for the line's popularity is the way it is phrased. ... Wording, pure wording".

13: Rhetorical Questions

As described by Forsyth, who admits "how complicated this all is", rhetorical questions can be mainly divided into:

• Questions that asked but for which no answer is expected, such as:

Shall I compare thee to a summer's day?

— William Shakespeare, Sonnet 18

and

And did those feet in ancient time
Walk upon England's mountains green?

— William Blake, And did those feet in ancient time

• Questions that have a purpose but no real answer, such as "What's the point? Why go on?"
• Questions that are asked which a particular audience will answer in a particular way, such as "Which party cares about what is best for Britain?" when asked by the leader of a political party at a rally of their own supporters. However, Forsyth notes the overwhelming exception when this device is used in Monty Python's Life of Brian.
• Questions that are asked aloud and then immediately answered by the questioner: "You ask, what is our aim? I can answer in one word: Victory!" (Winston Churchill, We shall fight on the beaches)
• Questions that are asked to which both the questioner and the person asked know the answer, such as a traffic policeman asking a speeding motorist, "Did you think the speed limit didn’t apply to you?"

14: Hendiadys

For emphasis an adjective-noun form is replaced by a noun-and-noun form. As an example, Forsyth writes, "So instead of saying 'I'm going to the noisy city' you say 'I'm going to the noise and the city'".

15: Epistrophe

Repetition of a word or words at the end of successive phrases, clauses or sentences for emphasis. Forsyth quotes:

 Wherever there's a fight so hungry people can eat, I'll be there. Wherever there's a cop beating up a guy, I'll be there. […] And when our folk eat the stuff they raise and live in the houses they build – why, I'll be there.

— John Steinbeck, The Grapes of Wrath

16: Tricolon

A sentence composed of three equal parts. Forsyth cites France's motto (Liberté, égalité, fraternité).

17: Epizeuxis

Repetition of a word or phrase for emphasis. For example:

The first rule of Fight Club is: you do not talk about Fight Club. The second rule of Fight Club is: you do not talk about Fight Club.

— Chuck Palahniuk, Fight Club

18: Syllepsis

Where a word, used with two other parts of a sentence, must be understood differently in relation to each.

19: Isocolon

A sentence is composed of two parts equivalent in structure, length and rhythm. Other sources suggest at least two equivalent parts.

20: Enallage

A deliberate grammatical mistake.

Example: "Mistah Kurtz—he dead" from Joseph Conrad's Heart of Darkness.

21: Versification

Forsyth discusses the effect of different verse forms

22: Zeugma

A series of clauses using the same verb.

23: Paradox

A logically false or impossible statement, for emphasis or contrast.

24: Chiasmus

The symmetrical repetition of structure or wording.

Example: "Let us never negotiate out of fear, but let us never fear to negotiate." - John F. Kennedy.

25: Assonance

The repetition of a vowel sound.

26: The Fourteenth Rule

Providing an unnecessarily specific number for something for emphasis.

27: Catachresis

The grammatically incorrect use of words for creative expression.

Example: Hamlet saying "I will speak daggers"—a catachresis since one cannot literally "speak a dagger".

28: Litotes

Emphasizing a point by denying the opposite.

29: Metonymy and Synecdoche

Using something connected to the thing described, or a part of it, in place of the thing itself.

30: Transferred Epithets

Applying an adjective to the wrong noun, for effect.

31: Pleonasm

Using superfluous or unnecessary words for emphasis.

32: Epanalepsis

Repetition of a word or phrase at the beginning and end of a sentence or clause to emphasize circularity.

33: Personification

Ascribing human actions or qualities to a non-human thing.

34: Hyperbole

Exaggeration.

35: Adynaton

Hyperbole so extreme that it is completely impossible.

36: Prolepsis

Using a pronoun at the start of a sentence, which reverses the normal order.

37: Congeries

A bewildering list of adjectives or nouns.

38: Scesis Onomaton

Sentences without a main verb.

39: Anaphora

Starting each sentence with the same words.