Episode 1: Week One

First aired 30 September 2013

Model mentors Caroline Winberg, Erin O'Connor, and Naomi Campbell size up the competition. After a series of challenges, the supermodels select the teams that they believe will lead them to victory. The winner of the competition will become the newest face of Max Factor.

Episode 2: Week Two

First aired 7 October 2013

The final twelve models move into their new loft, and the girls are later tested in a posing challenge overseen by Naomi Campbell. For the final hurdle, they must pose with their teammates in a shoot photographed by Ellen von Unwerth for i-D magazine. The losing teams must each send one of their members up for elimination, and after one of her models is eliminated from the competition, one of the coaches promises that she will get even.

• Challenge winner: Natalie Ward
• Winning coach and team: Caroline Winberg
• Bottom two: Jessica Martin & Elaine Nturo
• Eliminated: Jessica Martin

Episode 3: Week Three

First aired 14 October 2013

The mentors put their models to the test with a catwalk challenge in which they must wear strange and outlandish headpieces. One model is reprimanded due to her overly theatrical performance. Later that week, each team battles to win the campaign that will keep them out of the elimination room: a runway show for TheOutnet.com. The mentors of the losing teams must once again nominate one of their members to be eliminated, and another hopeful is axed from the competition.

• Challenge winner: Nadine Mendes
• Winning coach and team: Caroline Winberg
• Bottom two: Chloe Jasmine & Natalie Ward
• Eliminated: Natalie Ward

Episode 4: Week Four

First aired 21 October 2013

For the master class, the models are challenged to deliver dynamic poses whilst jumping in the air. Each team must once again fight to ensure safety for all of their members in a Marks & Spencer shoot in lingerie. Guest judge Rosie Huntington-Whiteley decides who the winner of the campaign will be. After elimination, one of the mentors lashes out at her models for having allowed their bickering to cost them a team member.

• Challenge winner: Chloe Jasmine
• Winning coach and team: Caroline Winberg
• Bottom two: Chloe Jasmine & Nina Sethi
• Eliminated: Chloe Jasmine

Episode 5: Week Five

First aired 28 October 2013

Erin O'Connor puts each girl's acting skills to the test during the master class. For the campaign, each mentor must style the girls in an advert for luxury car brand Maserati. Team Caroline's winning streak is finally broken by team Naomi after Emma and Racquel manage to set aside their differences to regain their team morale. During elimination, Caroline and Erin must leave the fate of one of their models in the hands of Naomi Campbell.

• Winning coach and team: Naomi Campbell
• Bottom two: Brooke Theis & Elaine Nturo
• Eliminated: Brooke Theis

Episode 6: Week Six

First aired 4 November 2013

The remaining models are challenged to put together an outfit in four minutes. The campaign requires them to take part in an interview conducted by Gordon Smart, journalist and editor of The Sun's celebrity column Bizarre. They are later sent to Harvey Nichols in London where they must choose outfits to wear at a red carpet event. The winner of the task is chosen by the interviewers based on their ability to answer tricky questions.

• Challenge winner: Elaine Nturo
• Winning coach and team: Naomi Campbell
• Bottom two: Nina Strauss & Nina Sethi
• Eliminated: Nina Strauss

Episode 7: Week Seven

First aired 11 November 2013

It's off to France as the competition makes its way to Paris for a Longchamp campaign, where one of the hopefuls is sent home sooner than expected. After the campaign, one of the models secures her safety for another week. Back in Britain, all three of the mentors must each choose one girl who will move on to the finale.

• Winning campaign: Nadine Mendes
• Winning coach and team: Caroline Winberg
• Bottom four: Emma Holmes, Elaine Nturo, Racquel Smith & Sienna King
• Eliminated: Racquel Smith & Sienna King
• Eliminated outside of the elimination room: Nina Sethi

Episode 8: Week Eight

First aired 18 November 2013

• Winning coach and team: Naomi Campbell
• Runner-up: Eleanor Corcoran & Elaine Nturo
• Eliminated: Nadine Mendes
• The face UK: Emma Holmes

Elimination table

  The contestant was part of the winning team for the episode.

  The contestant was at risk of elimination.

  The contestant was eliminated from the competition.

  The contestant was eliminated outside of the elimination room.

  The contestant won the campaign individually.

  The contestant was a Runner-Up.

  The contestant won The Face.

• Episode 1 was the casting episode. The final twelve were divided into individual teams of four as they were selected.
• In episode 7, Nina Sethi was eliminated outside of the elimination room after having performed the worst in a challenge. The other six models all remained safe.
  • Nadine won the campaign individually, automatically advancing into the finale. Caroline, Erin, and Naomi were allowed to choose any one contestant to advance into the finale from the remaining five models. Caroline chose Eleanor, Erin chose Elaine, and Naomi chose Emma.
• In episode 8, Emma, Eleanor, and Elaine were put through to the final runway show while Nadine was eliminated.

Campaigns

• Episode 1: Natural Beauty Shots; Self Administered 'Transformations' (Casting)
• Episode 2: i-D Magazine Party Girls In Groups
• Episode 3: Revolving Runway Show for TheOutnet.com
• Episode 4: Marks & Spencer Lingerie in Teams
• Episode 5: Futuristic Maserati Adverts
• Episode 6: Glamour Women of the Year Awards on the Red Carpet
• Episode 7: Longchamp Campaign in Paris
• Episode 8: Max Factor Beauty Shots & Commercials