The Lily
Available inEnglish
OwnerThe Washington Post
EditorNeema Roshania Patel
URLwww.thelily.com
CommercialYes
LaunchedJune 12, 2017 (2017-06-12)

The Lily was a publication of The Washington Post targeting millennial women launched on June 12, 2017.[1]

The publication was purposefully multiplatform, with a presence on Instagram, Facebook, Twitter and the Web. The platform also included a semi-weekly email newsletter, Lily Lines. The web publication initially utilized the Medium platform.[2] In February 2018, the publication transitioned from Medium to the Post's suite of publishing tools, Arc.[2] In February 2022, the web presence moved to the Washington Post website.[3] In 2022, the Washington Post folded the publication into its general coverage and reassigned the team to other editorial desks, and in 2023 retired its social media accounts.[4]

The Lily team at The Washington Post included Amy King (editor in chief and creative director), Neema Roshania Patel (deputy editor), Ross May (art director), Maria Alconada Brooks (art director), Nneka McGuire (multiplatform editor), Lena Felton (multiplatform editor), Maya Sugarman (video editor) and Rachel Orr (comics editor).[5]

The Lily was named as an homage to The Lily, an American newspaper published for women between 1849 and 1853.[6]

Awards

The Lily won several awards in the Society for News Design's Best of Digital Design for 2018, including a silver medal overall portfolio, and a bronze medal for the design of “The Lily Lines” newsletter.[7]

Lily Lines was also a 2018 Webby Award Winner in the email newsletter category.[8]

References

  1. ↑ "The Washington Post unveils The Lily". The Washington Post. 12 June 2017. Retrieved 5 March 2018.
  2. 1 2 "The Washington Post's The Lily is building its Instagram aesthetic and sharing news with millennial women in the process". Nieman Lab. Retrieved 2019-03-06.
  3. ↑ Guaglione, Sara (2022-02-04). "Why The Washington Post folded The Lily into its gender and identity coverage". Digiday. Retrieved 2022-10-28.
  4. ↑ Gomez, Dessi (20 September 2023). "The Washington Post Halts 'The Lily' Instagram Production, Reroutes Site". The Wrap. Retrieved 23 October 2023.
  5. ↑ "The Lily—Meet Team Lily". The Lily. Retrieved 2019-03-06.
  6. ↑ King, Amy. "The Lily—Welcome to The Lily". The Lily. Retrieved 2019-03-06.
  7. ↑ "2018 results – The Best of Digital Design". Retrieved 2019-03-06.
  8. ↑ "Lily Lines -- The Webby Awards". Retrieved 2019-03-06.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.