The Discipline of Perception

• In this part of the book, Holiday argues the point that an individual's perspective impacts his or her success. Holiday takes on the Stoic point of view by stating that an objective mind, which can "resist temptation or excitement, no matter how seductive, no matter the situation"^[8] can succeed. One example he mentions is of Rockefeller, who stayed grounded by understanding the turbulence of the market and only investing when he deemed it was fit, no matter how excited the individuals around him were. This type of stillness allowed his business to flourish throughout multiple economic crisis that would affect him during the time.
• Key Point: Success is the product of perception of our environment.
• Key Point: Holiday argues the impact of the physical evolutionary mind in the advanced world we live in is a result of our primal mechanisms messing us over. Holiday argues that we can combat the primal responses that cause us to act irrationally by cultivating discipline in perception. He argues "Discipline in perception lets you clearly see the disadvantage and proper course of action in every situation – without the pestilence of panic or fear"^[8]

Recognize Your Power

• "We decide what we will make of each and every situation. We decide whether we will break or whether we'll resist. We decide whether we'll ascent or reject. No one can force us to give up or to believe something that is untrue... Our perceptions are the thing we're in complete control of"^[8]

Steady your Nerves

In this section, Holiday explains how when individuals set out to make a difference or set goals for themselves, the risk of being met by unexpected challenges is always there. Holiday emphasizes two major skills to have during these challenging times: grace and poise. Holiday explains that when stress comes, it triggers the human, primal, senseless reactions. Grace and poise allow individuals to keep a cool head and then encourage the individual to "deploy other skills" which can help solve the problem. He offers the reader a tip, encouraging the reader to "steady their nerves."

Control your Emotions

• Cultivate the skill to remain calm so the energy that would feed negativity is used on being solution-focused and fixing problems rather than reacting to them.
• Holiday includes the quote from the Gift of Fear, where the author Gavin de Becker writes, "When you worry, ask yourself 'What am I choosing to not see right now?' What important things are you missing because you chose worry over introspection, alertness or wisdom?"^[9]
• The key point Holiday emphasizes here is that unhelpful emotions can be deconstructed, using logic which helps us figure out root causes and helps keep us grounded

Practice Objectivity

• Animalistic brains think: perceive and then act.
• Holiday encourages the reader to stop being so judgmental and take on life with an objective lense. He gives the example on how we can offer such great advice to our friends because we are able to analyze the situation without personal baggage. By being more objective, we take on less of a victim mindset and can deal with the situation more powerfully and steadily.

Alter Your Perspective

• "Fear is debilitating, distracting, tiring and often irrational... The task, as Pericles showed, is not to ignore fear, but to explain it away. Take what you're afraid of – when fear strikes you – and break it apart."^[8]
• "Remember: We choose how we'll look at things. We retain the ability to inject perspective into a situation. We can't change the obstacles themselves – that part of the equation is set – but the power of perspective can change how the obstacles appear. How we approach, view, and contextualize an obstacle, and what we tell ourselves it means, determines how daunting and trying it will be to overcome."^[8]
• "Is our perspective truly giving us perspective or is it what's actually causing the problem?" … What we can do is limit and expand our perspective to whatever will keep us calmest and most ready for the task at hand."^[8]
• Holiday divides perspective into two definitions: context and framing.

1. Context: how individuals see the specific situation or obstacle amidst the world, their lives and a bigger picture
2. Framing: how individuals personally evaluate and make sense of the situations they are presented with

Is it up to you?

• Holiday uses the story of Tommy John to describe how the ability to discern between outcomes and situations under our control allows us to put focused energy into those matters, and then be successful.
• Holiday lists things that are under an individual's control which include: emotions, judgements, creativity, attitude, perspective, desires, decisions and determination.
• "Focusing exclusively on what is in our power magnifies and enhances our power. But every ounce of energy directed at things we can't actually influence is wasted – self-indulgent and self-destructive. So much power – ours, and other people's is frittered away at this manner. To see an obstacle as a challenge, to make the best of it anyway, that is also a choice – a choice that is up to us."^[8]

Live in the Present Moment

• Holiday begins the chapter by providing a list of businesses that began amidst economic depressions. He argues that the individuals who founded the businesses were able to succeed because they weren't focused on the situation or context at which they were starting their business, but rather the products that they were trying to sell and had strong faith in.
• "Yet in our own lives, we aren't content to deal with things as they happen. We have to dive endlessly into what everything "means", whether something is "fair" or not, whats "behind" this or that, and what everyone else is doing. Then we wonder why we don't actually have the energy to deal with our problems. Or we get ourselves so worked up and intimidated because of the overthinking, that if'd we just gotten to work, we'd probably be done already."^[8]
• Holiday encourages the reader not to get caught up in thinking about the entire situation, wishing a situation would be another type of way, but rather being mindful and in the moment.
• Holiday also emphasizes to the reader that it takes active work to be mindful and in the moment. He writes, "One thing is certain. Its simply not a matter of saying: Oh, I'll live in the present. You have to work at it. Catch your mind when it wonders – don't let it get away from you. Discard distracting thoughts. Leave things well enough alone – no matter how much you feel like doing otherwise."^[8]

Think Differently

• In this chapter, Holiday uses the example of Steve Jobs to drive home the idea that our perception of our capabilities shapes what we end up accomplishing. He argues that individuals must believe in themselves and their capabilities, especially when trying to reach big goals.

Finding the Opportunity

• Blitzkrieg Example:
• "Its one thing to not be overwhelmed by obstacles, or discouraged or upset by them. This is something a few are able to do. But after you have controlled your emotions, and you can see objectively and stand steadily, the next step becomes possible: a mental flip, so you're not looking at the obstacle but the opportunity within it."^[8]
• "Its our preconceptions that are the problem. They tell us that things should or need to be a certain way, so when they're not, we naturally assume that we are at a disadvantage or that we'd be wasting our time trying to pursue an alternative course. When really, it's all fair game, and every situation is an opportunity for us to act."^[8]
• "The struggle against an obstacle inevitably propels the fighter to a new level of functioning. The extent of the struggle determines the extent of the growth. The obstacle is an advantage, not an adversity. The enemy is any perception that prevents us from seeing this."^[8]

Prepare to Act

• Holiday talks about how transformative it is to be able to understand that the worst thing to occur is for us to be faced with an obstacle and lose our composure. He argues that by not remaining mentally composed, we make the problem larger and heavier upon ourselves.
• "The demand on you is this: Once you see the world as it is, you must act. The proper perception – objective, rational, ambitious, clean – isolates the obstacle and exposes it for what it is. A clearer head makes for steadier hands. And then those hands must be put to work. Good use."^[8]
• "But boldness is acting anyway, even though you understand the negative and reality of the obstacle. Decide to tackle what stands in your way – not because you're a gambler defying the odds but because you've calculated them and boldly embraced the risk."^[8]

Preface

• In the preface of part II, Holiday discusses how individuals need to take action that is intentional and not just aimless. He discusses the value of action, specifically, "directed action" and writes that action is able to "dismantle the obstacles in front of us."^[8] Holiday also writes that action needs to be taken with "creative application and not brute force".^[8]
• "Our movements and decisions define us: We must be sure to act with deliberation, boldness, and persistence. Those are the attributes of right and effective action. Nothing else – not thinking or evasion or aid from others. Action is the solution and cure to our predicaments."^[8]

The Discipline of Action

• "We forget: In life it doesn't matter what happens to you or where you came from. It only matters what you do with what you've been given. And the only way you'll do something spectacular is by using it all to your advantage."^[8]

Get Moving

• Holiday begins this chapter by discussing how Amelia Earhart, the first pilot was given the opportunity to fly a plane. He focuses on the fact that when Earhart was offered this, it wasn't presented exactly as the opportunity but rather she was told that she was second choice (the first choice had backed out), and that while the men that were on the flight with her would receive compensation, Earhart would not receive anything. Holiday doesn't use this example to encourage individuals to settle, but rather he argues that individuals with firm faith in themselves jump at the opportunity to start more than anything. This was an opportunity for Earhart to fly a plane and thus she took it.
• Holiday argues in this chapter that many times we wait for the conditions to be the way we want them and for the situation to go our way before we act.
• "Life can be frustrating. Oftentimes we know what our problems are. We may even know what to do about them. But we fear taking action is too risky, that we don't have the experience, or that it's not how we pictured it, or because it's too expensive, because its too soon, because we think something better might come along, because it might not work. And you know what happens as a result of it? Nothing. We do nothing." ^[8]
• He argues that we complain about not taking opportunities but really we sometimes sit idle and pass them up.
• "For some reason, these days we tend to downplay the importance of aggression, of taking risks, of barreling forward." ^[8]
• "Like Earhart, Rommel knew that those who attack problems and life with the most initiative and energy usually win." ^[8]
• "We talk a lot about courage in society but we forget that at its most basic level it's really just taking action – whether that's approaching someone you're intimidated by or deciding to finally crack a book open on a subject you need to learn. Just as Earhart did, and all the greats you admire started by saying Yes, lets go. And they usually did it in less desirable circumstances than we'll ever suffer." ^[8]
• "Just because the conditions aren't exactly to your liking, or you don't feel ready yet, doesn't mean you'll get a pass. If you want momentum, you'll have to create it yourself, right now, by getting up and getting started." ^[8]

Practice Persistence

• "If we're to overcome our obstacles, this is the message to broadcast – internally and externally. We will not be stopped by failure, we will not be rushed or distracted by external noise. We will chisel and peg away at the obstacle until it is gone. Resistance is futile." ^[8]
• "In persistence, he'd not only broken through: In trying all the wrong ways, Grant discovered a totally new way – the way that would eventually win the war."^[8]
• He writes how Thomas Edison was not the only person experimenting with incandescent lights during his time (like we imagine.) But he was the only man willing to test six thousand different filaments to get closer to his ultimate goal. Holiday writes how his example was able to prove that "genius often really is just persistence in disguise."
• "In applying the entirety of his physical and mental energy – in never growing weary or giving up – Edison had outlasted impatient competitors, investors and the press to discover, in a piece of bamboo, of all things, the power to illuminate the world." ^[8]
• "Working at it works. It's that simple. (But again, not easy.)" ^[8]
• "For most of what we attempt in life, chops are not the issue. We're usually skilled and knowledgeable and capable enough. But do we have the patience to refine our idea? The energy to beat on enough doors until we find investors or supporters? The persistence to slog through the politics and drama of working with a group?" ^[8]
• "When people ask where we are, what we're doing, how that "situation" is coming along, the answer should be clear: We're working on it. We're getting closer. When setbacks come, we respond by working twice as hard." ^[8]

Iterate

• Holiday begins the chapter by discussing how in Silicon Valley the start-ups don't release a finalized product but rather a "minimum viable product" which is basically a super basic, root product of the actual product that they would like to produce. Holiday responds that the reason behind this method is to see the consumer demand and response and avoid launching a product that is unwanted by consumers. In this way the engineers at Silicon Valley actually are able to use failure of the product as something that provides them with insights on their products.
• Holiday then follows the example that he provides of the business with the note about failure. He writes, "Failure really can be an asset if what you're trying to do is improve, learn or do something new. It's the preceding feature of nearly all successes. There's nothing shameful about being wrong, about changing course. Each time it happens we have new options. Problems become opportunities." ^[8]
• "When failure does come, ask: What went wrong here? What can be improved? What am I missing? This helps birth alternative ways of doing what needs to be done, ways that are often much better than we started with. Failure puts you in corners you have to think your way out. It is a source of breakthroughs."^[8]
• "People fail in small ways all the time. but they don't learn. They don't listen. They don't see the problems that failure exposes. It doesn't make them better... It's time you understand that the world is telling you something with each and every failure and action. It's feedback – giving you precise instructions on how to improve, it's trying to wake you up from your cluelessness. It's trying to teach you something. Listen." ^[8]

Follow the Process

• In this chapter, Holiday discusses how the process is about making tasks manageable and looking at the big picture. Instead of focusing too heavily on the overall goal we should focus on the task in front of us.
• "We needn't to scramble like we're so often inclined to do when some difficult task sits in front of us. Remember the first time you saw a complicated algebrae equation. It was a jumble of symbols and unknowns. But then you stopped, took a deep breath, and broke it down. You isolated the variables, solved for them and all that was left was the answer. Do that now, for whatever obstacles you come across. We can take a breath, do the immediate, composite part in front of us – and follow its thread into the next action. Everything in order, everything connected." ^[8]
• "Being trapped is just a position, not a fate. You get out of it by addressing and eliminating each part of that position through small, deliberate actions –not by trying (and failing) to push it away with superhuman strength."^[8]
• "How often do we compromise or settle because we feel that the real solution is too ambitious or outside our grasp? How often do we assume that change is impossible because it's too big? Involves too many groups?

Do Your Job, Do It Right

• "Everything we do matters – whether it's making smoothies while you save up money or studying for the bar – even after you already achieved the success you sought. Everything is a chance to do and be your best."^[8]
• "We will be and do many things in our lives. Some are prestigious, some are onerous, none are beneath. To whatever we face, our job is to respond with: hard work, honesty and helping other as best we can." ^[8]
• "In every situation, life is asking us a question, and our actions are the answer. Our job is simply to answer well. Right action – unselfish, dedicated, masterful, creative – that is the answer to that question. That's one way to find the meaning of life. And how to turn every obstacle into an opportunity." ^[8]