Tinybeans
Developer(s)Tinybeans
Operating systemAndroid, iOS
Available inEnglish
Websitetinybeans.com

Tinybeans is a family photo sharing app that helps parents capture and organize their children’s life stories using photos, video, and written messages. The primary advantage for parents is not having to give away ownership of the images and videos they post. The site also includes additional privacy features not typical of larger social media sites. Founded in Sydney, Australia in 2012, Tinybeans has a large user base in over 200 countries, with a majority of users residing in the United States.[1]

History

Stephen O'Young built the first version of the website to track his 3 children's milestones and an app to share their photos with his family. In March 2012, Stephen founded Tinybeans with Sarah-Jane Kurtini to make the site and app publicly available.[2] Tinybeans competes directly with other social media companies by letting users own the rights to the images and videos they upload. Additionally, user privacy is maintained by not including a search function to find users. A parent must directly invite the users they share content with. This makes it harder for strangers to obtain family photos.[3] Parents are encouraged to overshare on the app in ways that may get them labeled with pejoratives like "Instamum", "sharenting", or "baby spam" on other social media platforms.[4][5]

In April 2017, Tinybeans was listed on the Australian Securities Exchange as TNY. The listing press cited a user base of 1.6 million parents and family members in 200 countries.[6][3] The Tinybeans app is free to download and use. Prior to their public listing, Tinybeans raised $2 million in private capital funding[7] Revenue comes from a paid premium version, photo printing, and site advertising.[4] The company has direct advertising relationships with both The Walt Disney Company and Walmart.[8] CEO Geller says site hosting and security is managed by Amazon Web Services.Geller said the US market has always been the goal and that 80% of new users come from the US.[9]

In October 2017 Tinybeans appointed Bane Hunter (of GetSwift) to their advisory Board.[10]

References

  1. ↑ Fox, MeiMei. "How Tinybeans Built A Social Network Based On Privacy". Forbes. Retrieved 23 January 2023.
  2. ↑ "About". tinybeans.com. tinybeans. Retrieved 3 January 2019.
  3. 1 2 Kunhimohamed, Nurhanisa (21 April 2017). "This start-up wants to lure parents away from Facebook". CNBC. Retrieved 3 January 2019.
  4. 1 2 Waters, Cara (21 April 2017). "Tinybeans parenting network lists on the ASX". The Sydney Morning Herald. Retrieved 3 January 2019.
  5. ↑ Carey, Alexis (23 February 2018). "The booming Aussie photo sharing start-up targeting 'sharenting', online security". News Corp Australia. news.com.au. Retrieved 3 January 2019.
  6. ↑ "Tinybeans Group debuts on the ASX; achieves growth in user base". proactiveinvestors Australia. 24 April 2017. Retrieved 3 January 2019.
  7. ↑ White, Kye (29 September 2014). "Tinybeans sprout with a $2 million capital raise". Smart Company. Retrieved 3 January 2019.
  8. ↑ Karinja, Filip (15 March 2018). "Walt Disney and Walmart sign up for Tinybeans' novel family photos app". Small CAPS. Retrieved 3 January 2019.
  9. ↑ Blayney, Nadine. "Tech.Biz, Wednesday 11th April". Sky News Australia. Sky News Business. Retrieved 3 January 2019. We use Amazon Web Services for the scalability and the outsourcing and the security, but we do a lot of work internally everyday to make sure it's rock hard for parents and family
  10. ↑ Williamson, Rachel (22 October 2017). "Tinybeans is pretty excited about hiring GetSwift boss Bane Hunter". Stockhead. Retrieved 23 February 2023.
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