A Tiparillo is a shorter, thinner, and milder cigar with a plastic tip. It is manufactured by the General Cigar Company.[1] The name Tiparillo, a portmanteau of tip and cigarillo, was trademarked on July 3, 1961 by the Pinkerton Tobacco Company of Owensboro, Kentucky.[2]
Postwar cigar makers had begun seeking to transform the image of their product to attract young smokers[3] and women [4] who preferred cigarettes.
Heavily advertised in the media, the most famous campaigns and taglines were "Should a gentleman offer a lady a Tiparillo?" and a cigarette girl offering "Cigars, Cigarettes, Tiparillos".
Notes
- ↑ p.177 Hochstein, Peter Cigars and Other Passions: The Biography of Edgar M. Cullman Trafford Publishing, 30/03/2010
- ↑ "TIPARILLO Trademark of SMCI HOLDING, INC. Serial Number: 72123299 :: Trademarkia Trademarks".
- ↑ Fox, Margalit (30 August 2011). "Edgar M. Cullman Sr., Who Helped Turn Cigars into Objects of Desire, is Dead at 93". The New York Times.
- ↑ "Stanford Research into the Impact of Tobacco Advertising". tobacco.stanford.edu. Archived from the original on 2014-06-03.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.