Smoking in India is one of the oldest industries and provides livelihood to more than five million people directly and indirectly. India is the second-largest producer of tobacco in the world. Smoking has been known since at least 2000 BC when cannabis was smoked and is first mentioned in the Atharvaveda (compiled c. 1200 BC – c. 1000 BC). Fumigation (dhupa) and fire offerings (homa) are prescribed in the Ayurveda for medical purposes and have been practiced for at least 3,000 years while smoking, dhumrapana has been practiced for at least 2,000 years. Tobacco was introduced to India in the 17th century. It later merged with existing practices of smoking (mostly of cannabis).

Godfrey Phillips India Limited is an India-based company that operates in two segments: Cigarettes and tobacco products, and Tea and other retail products. It is the second-largest player in the Indian tobacco industry after ITC Limited.[1]

A Rajput Sardar Smoking through a hookah, Rajasthan, India.

Smoking in public places was prohibited nationwide from 22 October 2002. There are approximately 120 million smokers in India. According to the World Health Organization (WHO), India is home to 12% of the world’s smokers. More than 1 million people die every year due to tobacco related illnesses.[2] As of 2015, the number of men smoking tobacco in India rose to 108 million, an increase of 36%, between 1998 and 2015.[3]

History

Man smoking a hookah in India, 1935

Cannabis smoking in India has been known since at least 2000 BC[4] and is first mentioned in the Atharvaveda (compiled c. 1200 BC). Fumigation (dhupa) and fire offerings (homa) are prescribed in the Ayurveda for medical purposes and have been practiced for at least 3,000 years while smoking, dhumrapana (literally "drinking smoke"), has been practiced for at least 2,000 years. Fumigation and fire offerings have been performed with various substances, including clarified butter (ghee), fish offal, dried snakeskins, and various pastes molded around incense sticks and lit to spread the smoke over wide areas. The practice of inhaling smoke was employed as a remedy for many different ailments was not limited to just cannabis, but also various plants and medicinal concoctions recommended to promote general health. Before modern times, smoking was done with pipes with stems of various lengths, or chillums. Today dhumrapana has been replaced almost entirely by cigarette smoking, but both dhupa and homa are still practiced. Beedi, a type of handrolled herbal cigarette consisting of cloves, ground betel nut, and tobacco, usually with rather low proportion of tobacco, are a modern descendant of the historical dhumrapana.[5]

Tobacco was introduced to India in the 17th century.[6] It later merged with existing practices of smoking (mostly of cannabis). By the start of the 20th century, tobacco smoking, especially among the youth, had become so common that the more health-conscious sections of the intelligentsia began to take note of public smoking and widespread sale and marketing of tobacco products as a growing social menace.[7]

Landmark case

The Supreme Court in Murli S Deora vs. Union of India and Ors., recognized the harmful effects of smoking in public and also the effect on passive smokers, and in the absence of statutory provisions at that time, prohibited smoking in public places such as auditoriums, hospital buildings, health institutions, educational institutions, libraries, court buildings, public offices, public conveyances, including the railways.[8]

"Tobacco is universally regarded as one of the major public health hazards and is responsible directly or indirectly for an estimated eight lakh deaths annually in the country. It has also been found that treatment of tobacco related diseases and the loss of productivity caused therein cost the country almost Rs. 13,500 crores annually, which more than offsets all the benefits accruing in the form of revenue and employment generated by tobacco industry".

— Supreme Court of India, Murli S. Deora vs Union Of India And Ors on 2 November 2001

Prevalence

There are approximately 120 million smokers in India. Around 267 million individuals (aged 15 and above) in India, accounting for 29% of all adults, were reported as tobacco consumers based on the Global Adult Tobacco Survey India conducted during 2016-17.[9] According to the World Health Organization (WHO), India is home to 12% of the world’s smokers. More than 1 million die each year due to tobacco in India.[2] According to 2002 WHO estimates, 25% of adult males in India smoke. Among adult females, the figure is much lower at between 13–15%.[10] About 13.5% of students below the age of 16 were current tobacco users and 9.3% were former tobacco users and three-fourths of students in India have never tried any form of tobacco.[2] Smokeless tobacco is more prevalent than cigarettes or bidis in India.[2]

According to the study, "A Nationally Representative Case-Control Study of Smoking and Death in India", tobacco will be responsible for 1 in 5 of all male deaths and 1 in 20 of all female deaths in the country by 2010. This means approximately 1 million Indians would die annually from smoking by 2010.[11] According to the Indian Heart Association (IHA), India accounts for 83% of the world's heart disease burden, despite having less than 20% of the world's population. The IHA has identified a reduction in smoking as a significant target of cardiovascular health prevention efforts.[12]

A survey conducted by the International Institute of Population Science and the Ministry of Health and Family Welfare, reveals that 56.6% of people in Kolkata smoke, the highest rate in the country. 82% of men and 23.5% of women smoke in Kolkata[13] The highest number of beedi smokers is in Uttarakhand. According to a health ministry report released in 2008, an estimated 100 million individuals, primarily from the impoverished and illiterate segments of the population, are beedi smokers. The report further indicates that smoking beedis has resulted in 200,000 deaths caused by tuberculosis.[14]

Legislation

No smoking sign in Leh, Ladakh

The first legislation regarding tobacco in India was the Cigarettes (Regulation of Production, Supply and Distribution) Act, 1975, which mandated specific statutory health warnings on cigarette packs in 1975. The Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003, abbreviated to COTPA, received assent from the President on 18 May 2003. It came into force on 1 May 2004.[2][15] The Act extends to the whole of India and is applicable to cigarettes, cigars, bidis, gutka, pan masala (containing tobacco), Mavva, Khaini, snuff and all products containing tobacco in any form.[16]

Prohibition of sale of tobacco products in an area within 100 yards of any educational institution was brought into force from 1 December 2004.[2][16]

Regional smoking bans

On 12 July 1999, Kerala became the first state in India to ban smoking in public places when a Division Bench of the Kerala High Court declared "public smoking as illegal first time in the history of whole world, unconstitutional and violative of Article 21 of the Constitution." The Bench, headed by Dr. Justice K. Narayana Kurup, held that "tobacco smoking" in public places (in the form of cigarettes, cigars, beedies or otherwise) "falls within the mischief of the penal provisions relating to public nuisance as contained in the Indian Penal Code and also the definition of air pollution as contained in the statutes dealing with the protection and preservation of the environment, in particular, the Air (Prevention and Control of Pollution), Act 1981."

In 2007, Chandigarh became the first city in India to become 'smoke-free'. However, despite there being some difficulties and apathy by the authorities[17] the Smoke-Free Chandigarh[18] project has been a success story. Taking a cue from the Chandigarh's success, cities like Shimla also followed the Smoke-Free Chandigarh model to become smoke-free.[19] The success of Chandigarh had been widely recognised and the architect of smoke-free Chandigarh Hemant Goswami.[20] was also awarded the Global Smoke-Free Partnership Award for the initiative.[21]

Nationwide public smoking ban

Smoking in public places was prohibited nationwide from 2 October 2008 under the Prohibition of Smoking in Public Places Rules, 2008 and COTPA. The nationwide smoke-free law pertains only to public places. Places where smoking is restricted include auditoriums, cinemas, hospitals, public transport (aircraft, buses, trains, metros, monorails, taxis) and their related facilities (airports, bus stands/stations, railway stations), restaurants, hotels, bars, pubs, amusement centres, offices (government and private), libraries, courts, post offices, markets, shopping malls, canteens, refreshment rooms, banquet halls, discothèques, coffee houses, educational institutions and parks. Smoking is allowed inside one's home or vehicle.[22] Then Health Minister Anbumani Ramadoss was quoted as saying, "Smoking on the road or the park will save others from the wrath of passive smoking".[23] Smoking is also permitted in airports, restaurants, bars, pubs, discothèques and some other enclosed workplaces if they provide designated separate smoking areas.[22] Anybody violating this law will be charged with a fine of ₹5000.[24] The sale of tobacco products within 100 yards of educational institutions is also prohibited.[25]

Pictorial warnings

Rules mandating pictorial warnings on tobacco products were notified on 3 May 2009 came into force from 31 May 2009 after several rounds of amendments and delays.[16] Section 7 of COTPA deals with the "Display of pictorial health warning on all tobacco products packets". It prohibits the production, sale and import of cigarettes or any other tobacco product unless every package of cigarettes or any other tobacco product bears pictorial warnings on its label covering at least 40% of the package. The warnings are changed once a year. The law also prohibited more than two languages from being used on the pack to ensure that the specified warning is legible and prominent.[16]

Advertising

The Cable Television Network (Regulation) Amendment Bill, in force since 8 September 2000, completely prohibits cigarette and alcohol advertisements.[26]

With effect from 2 October 2012, the government began screening two anti-tobacco advertisements, titled "Sponge" and "Mukesh", in movie theatres and on television.[27] It is also mandatory for theatres to display a disclaimer on-screen whenever smoking scenes are depicted in the movie.[28] The "Sponge" and "Mukesh" ads were replaced by new ads, titled "Child" and "Dhuan", from 2 October 2013.[29]

In film

Bollywood has a long history of depicting characters smoking.[30] According to a WHO study, tobacco is portrayed in 76% of Bollywood films, with cigarettes making up 72% of all the portrayals.[31] Even though chewing tobacco and bidis account for the majority of tobacco use in India, cigarettes do make up 20% of the market.[32] Prior to the 1990s, Bollywood portrayed smoking primarily as the vice of villains. The heroes portrayed in classic films were the "poor-but-proud" types. They rescued damsels in distress, performed heroic feats, and beat up gangs of bad guys single-handedly, but never did they risk their image by smoking on screen.[33] Even the villains were classy about the tobacco use, smoking cigars in three-piece suits as they plotted their evil plans. However, the modern day heroes have brought a new tradition of "lighting up a cigarette while performing martial arts stunts."[33] Influenced by Western cinema such as Hollywood films, the heroes in Bollywood movies now have more suave, attitude, and machismo, all which appears to be complemented by the use of cigarettes. As noted by the WHO study, the occurrence of "good guys" in films smoking or using tobacco has gone up from 27% in 1991 to 53% in 2002.[31]

Proposed by the Ministry of Health and Family Welfare in May 2005, a smoking ban that prohibited films and television shows from displaying actors or actresses smoking went into effect on 2 October 2005.[34] The Indian government felt that films were glamorizing cigarettes, and with nearly 15 million people going to see Bollywood films on a daily basis, then Health Minister Anubumani Ramadoss claimed that the ban would "protect the lives of millions of people who could become addicted to smoking under the influence of movies."[35] Under the smoking ban, smoking scenes in any movie was prohibited, including any old or historical movies where, some argued, smoking was necessary to make the depiction accurate. If producers wished to show a character smoking, the scene would have to be accompanied by a note saying that smoking is injurious to health, along with disclaimers at the beginning and end of films.[36]

During the tobacco ban, the use of tobacco was still implied in movies and television, even if it was not explicitly shown; it was "sung and danced about" instead.[32] So Bollywood, in conjunction with tobacco companies, was still able to get around the smoking ban. Bollywood was also able to bypass the tobacco ban because of the lack of enforcement. Corruption within the government and police lead to officials not being successfully impose such policies, such as the smoking ban in cinema. As noted by one, "The authorities aren’t organized enough...I’ll just pay a bribe."[37] The Delhi High Court subsequently overturned the ban in January 2009, citing that the ban was a form of censorship that restricted the right to freedom of speech.[38]

Anti-smoking ads must be screened at the beginning of the movie and during the interval. In addition, a disclaimer must be displayed on-screen during each scene where smoking is present.[28]

Woody Allen refused to release his film Blue Jasmine in India because he objected to anti-smoking ads that appear before and during any film that depicts smoking. "Due to content in the film, it cannot be shown in India in its intended manner. Therefore, the film is not scheduled to play there."[39] Deepak Sharma, COO of PVR Pictures, stated, "Allen has the creative control as per the agreement. He wasn't comfortable with the disclaimer that we are required to run when some smoking scene is shown in films. He feels that when the scroll comes, attention goes to it rather than the scene. We had to abide by the law and we don't have control over the film, so it's alright."[40][41]

In August 2014, an expert committee headed by Malayalam film director, script writer, and producer Adoor Gopalakrishnan recommended that the Kerala government remove the warnings. Gopalakrishnan stated, "When the movie is on, these messages appear in bold and there is a format which the filmmakers must follow. People won't go to drink after watching these scenes. These warnings that pop-up hampers the continuity or the flow of the film. We are not asking to completely do away with the warnings; it can be shown before the film and during the interval. Why are there warnings only for alcohol and smoking scenes? There are fight scenes, item dance and rape scenes shown in films without any warnings."[42]

Hookah law

The nationwide smoking ban did not prohibit consumption of hookah in hookah bars. However, several cities in India have banned consumption of hookah in hookah bars. Police raids usually focus on punishing the owners and operators of hookah bars rather than the customers. Customers are usually fined while owners may face stiff fines and/or jail time. It is still legal to purchase hookahs at shops and consume them at home.

Authorities generally apply Section 144 (Unlawful assembly) of CrPC to shut down hookah bars.[43] Governments also use the COTPA.

Hookah bars are banned in state of Maharashtra. Other regions that have bans are:

City/RegionStateDate of BanRemarks
–Maharashtra5 October 2011[44]Serving hookah is punishable by a fine of ₹1,200 (US$15).[45] The BMC had banned hookah bars in Mumbai on 2 July 2011.[46]
JaipurRajasthan9 December 2011[47] HC lifts ban on hookah bar in Rajasthan, says the ban illegal.
Ludhiana districtPunjab1 March 2012[48]
Gurgaon districtHaryana3 April 2012[49]
Faridabad districtHaryana2011
Panchkula districtHaryana30 November 2011[50]
IndoreMadhya Pradesh20 May 2011[51]

E-cigarette law

Import, sales and consumption of e-cigarettes is banned in India. Punjab became the first state in India to ban vaping in 2014. Following the incidents of mass confiscation of E-cigarettes from various teenagers in schools of Delhi and NCR, Indian government banned sale and import of e-cigarettes.

Key Players

The market largely consists of small retailers and importers, but with a few organized players such as ITC with their brand EON, Godfrey Philips with the brands Zest and Verge, and Vape Stop which is an aggregator of international brands.

See also

References

  1. ↑ Kameswara Rao Poranki, "The Impact of Brand Awareness on Customer Satisfaction: A Case Study of Godfrey Phillips India Limited, India." Research Journal of Social Science & Management 5.1 (2015): 38-44.
  2. 1 2 3 4 5 6 Chandrupatla, Siddardha G.; Tavares, Mary; Natto, Zuhair S. (27 July 2017). "Tobacco Use and Effects of Professional Advice on Smoking Cessation among Youth in India". Asian Pacific Journal of Cancer Prevention. 18 (7): 1861–1867. doi:10.22034/APJCP.2017.18.7.1861. ISSN 2476-762X. PMC 5648391. PMID 28749122.
  3. ↑ "Since 1998, number of Indian male smokers inceased by 36%: New study |". www.dnaindia.com. Retrieved 27 February 2016.
  4. ↑ Marihuana and medicine, p. 3.
  5. ↑ P. Ram Manohar, "Smoking and Ayurvedic Medicine in India" in Smoke, pp. 68–75
  6. ↑ "The History of Tobacco" (PDF). World Health Organization (WHO). Archived from the original (PDF) on 25 September 2003. Retrieved 7 October 2013.
  7. ↑ "From the Archives (September 1919): Smoking.(Letter to the Editor: An Excerpt)". The Hindu. 30 September 2019. ISSN 0971-751X. Retrieved 13 October 2019.
  8. ↑ "Environment and Health by Adv. Vijay Hiremath on Page 116" (PDF). Archived from the original (PDF) on 23 September 2015. Retrieved 1 June 2014. This source contains quotations from the legislation, which is in the public domain.
  9. ↑ "Tobacco". www.who.int. Retrieved 6 July 2023.
  10. ↑ "D 1.3 Adult Smokers". China-europe-usa.com. Retrieved 2 May 2013.
  11. ↑ Seema Singh (14 February 2008). "1 mn Indian smokers will die every year". Livemint. Retrieved 2 May 2013.
  12. ↑ Indian Heart Association Why South Asians Facts Web. 27 April 2015. <http://indianheartassociation.org/why-indians-why-south-asians/overview/>
  13. ↑ Shujaat Bukhari (24 September 2011). "J&K tops States in number of smokers". The Hindu. Retrieved 2 May 2013.
  14. ↑ "200,000 TB Deaths Due to Beedi-smoking in India: Report". Medindia. 14 May 2008. Retrieved 6 July 2023.
  15. ↑ "Implementation of the Framework Convetnion on Tobacco Control (FCTC) in India : A Shadow Report - 2010" (PDF). HRIDAY. Archived from the original (PDF) on 17 June 2012. Retrieved 7 October 2013.
  16. 1 2 3 4 "COTPA Law". Smokefreekerala.org. Retrieved 7 October 2013.
  17. ↑ Sarin, Jaideep, "Chandigarh’s ’smoke-free city’ campaign loses steam", Indo-Asian News Service, New Delhi, 13 July 2008
  18. ↑ Website, "Smoke Free Chandigarh Website" Archived 14 December 2011 at the Wayback Machine, Burning Brain Society, Chandigarh
  19. ↑ The Hindu, IANS, "Shimla to turn smoke-free soon", Chandigarh
  20. ↑ The Times of India, "Our Unsung Hero, Kicking the Butt", Chandigarh
  21. ↑ World Heart Federation, "Global Smoke Free Partnership", Chandigarh
  22. 1 2 Agencies. "Smoking ban to be enforced from Oct 2: Ramadoss". Express India. Retrieved 13 August 2012.
  23. ↑ Kounteya Sinha (10 September 2008). "From October 2, head for the road to smoke". The Times of India. TNN. Archived from the original on 7 October 2013. Retrieved 7 October 2013.
  24. ↑ "India to declare all places of work as smoke free". Spiritindia.com. 23 July 2007. Archived from the original on 30 April 2011. Retrieved 15 February 2011.
  25. ↑ "Bangalore: Smoking ban still long way to go". The New Indian Express. 8 August 2011. Retrieved 13 August 2012.
  26. ↑ "Alcohol in India". Ias.org.uk. 8 September 2000. Retrieved 14 January 2013.
  27. ↑ "Government to launch fresh campaign against smoking". The Economic Times. PTI. 30 September 2013. Retrieved 7 October 2013.
  28. 1 2 Nandini Ramnath (4 October 2013). "Where there is smoke, there is fire". Livemint. Retrieved 7 October 2013.
  29. ↑ Aarti Dhar (30 September 2013). "New ad spots to focus on passive smoking". The Hindu. Retrieved 7 October 2013.
  30. ↑ "India Matters: January 2009". Salaambombayfoundation.blogspot.com. Retrieved 31 May 2010.
  31. 1 2 "Celebrity Quotes". SceneSmoking.org. Retrieved 31 May 2010.
  32. 1 2 "UT researchers find link between advertising and increased tobacco use among India's youth". Gym09.hriday-shan.org. 24 February 2009. Archived from the original on 20 June 2011. Retrieved 7 December 2015.
  33. 1 2 ""Dum Maro Dum" while you still can, on celluloid at least | Analysis & Opinion |". Blogs.reuters.com. 3 October 2008. Archived from the original on 4 October 2008. Retrieved 31 May 2010.
  34. ↑ Leo Juarez for CNN. "Bollywood smoking ban sparks controversy - Jun 27, 2005". CNN.com. Retrieved 31 May 2010. {{cite news}}: |last= has generic name (help)
  35. ↑ "Unavailable News Item". imdb.com.
  36. ↑ "Bollywood Smoking Against Smokers | Latest Bollywood|Kollywood|Tollywood| News". Thebollywoodactress.com. 21 October 2008. Archived from the original on 7 January 2010. Retrieved 31 May 2010.
  37. ↑ "India to mark Gandhi anniversary with world's biggest smoking ban". Archived from the original on 17 September 2011. Retrieved 5 October 2013.
  38. ↑ "Indian Court Stubs Out Ban On Smoking In Bollywood - Asia - World". Dalje.com. 23 January 2009. Retrieved 31 May 2010.
  39. ↑ Jamkhandikar, Shilpa (3 October 2013). "Woody Allen stops "Blue Jasmine" India release because of anti-tobacco ads". Reuters. Archived from the original on 4 October 2013. Retrieved 7 October 2013.
  40. ↑ "Woody Allen found anti-tobacco ad distracting, says distributor". The New Indian Express. 5 October 2013. Retrieved 7 October 2013.
  41. ↑ "Woody Allen finds Indian anti-tobacco ad distracting, cancels film screening". Dnaindia.com. 20 May 2013. Retrieved 7 October 2013.
  42. ↑ "No more statutory warning messages for smoking and drinking in Malayalam films - Times of India". indiatimes.com.
  43. ↑ "Hookah bars banned in Ludhiana district". Hindustan Times. 2 March 2012. Archived from the original on 4 March 2012. Retrieved 13 August 2012.
  44. ↑ "Hookah banned across Maharashtra". Daily News and Analysis. 5 October 2011. Retrieved 13 August 2012.
  45. ↑ "Home minister warns of a ban on hookah parlours". Hindustan Times. 3 April 2012. Archived from the original on 6 April 2012. Retrieved 13 August 2012.
  46. ↑ "Bar owners move HC on hookah ban". Hindustan Times. 29 July 2011. Archived from the original on 25 January 2013. Retrieved 13 August 2012.
  47. ↑ "'Hookah bars' banned in Jaipur, IBN Live News". Ibnlive.in.com. 9 December 2011. Archived from the original on 9 July 2012. Retrieved 13 August 2012.
  48. ↑ "DC orders ban on hookah bars". The Times of India. 3 March 2012. Archived from the original on 20 June 2012.
  49. ↑ "Hookah bars banned in Gurgaon". Hindustan Times. 4 April 2012. Archived from the original on 7 September 2012. Retrieved 13 August 2012.
  50. ↑ "Hookah bars banned in Panchkula". The Hindu. 1 December 2011. Retrieved 2 May 2013.
  51. ↑ "Madhya Pradesh govt bans hookah lounges in Indore". DNA. 19 May 2011. Retrieved 16 April 2014.

Further reading

  • Chhabra, Akshita, Showket Hussain, and Shazia Rashid. "Recent trends of tobacco use in India." Journal of Public Health 29 (2021): 27-36. online
  • Mishra, Gauravi A., Sharmila A. Pimple, and Surendra S. Shastri. "An overview of the tobacco problem in India." Indian Journal of Medical and Paediatric Oncology 33.03 (2012): 139-145. online
  • Mohan, Priya, Harry A. Lando, and Sigamani Panneer. "Assessment of tobacco consumption and control in India." Indian Journal of Clinical Medicine 9 (2018): 1179916118759289. online
  • Poranki, Kameswara Rao. "The Impact of Brand Awareness on Customer Satisfaction: A Case Study of Godfrey Phillips India Limited, India." Research Journal of Social Science & Management 5.1 (2015): 38-44. online
  • Roy, Anoushka. "ITC Vs Godfrey Phillips India – A Comparison of the Two Tobacco Giants" Trade Brains (March 9, 2022) online
  • Sharma, Khushbu, Mohammed Junaid, and Madan Kumar Parangimalar Diwakar. "Economic implications of tobacco industry in India: an overview." Indian Journal of Public Health 61.2 (2017): 131-133. online
  • Yadav, Amit, and Stanton A. Glantz. "Tobacco imagery in entertainment media: evolution of tobacco-free movies and television programmes rules in India." BMJ global health 6.1 (2021): e003639. online
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