TORA
Background information
OriginByron Bay, New South Wales, Australia
GenresChillwave, electronica
Years active2013 (2013)–present
LabelsNuine & Believe Music
Members
  • Thorne Davis
  • Shaun Johnston
  • Jo Loewenthal
  • Jai Piccone
Past membersTobias Tunis-Plant
Websitetoramusic.com.au

Tora is an Australian electronic band formed in Byron Bay, New South Wales in May 2013. The founding members are Thorne Davis (drums), Shaun Johnston (bass guitar), Jo Loewenthal (lead vocals, guitar, and keys), and Jai Piccone (vocals, guitar, and keys). They have undertaken Australian and international tours. Their tracks have received rotation on the Australian national radio station Triple J.

History

2006–2012: Early Career

All Tora band members, (Jai Piccone, Jo Loewenthal, Shaun Johnston, Thorne Davis, and Tobias Tunis-Plant) attended Shearwater Steiner School in Mullumbimby, a small town in New South Wales.[1] In 2006, while still at high school, they formed an indie-rock band with Loewenthal on lead guitar and vocals, Tunis on drums and Johnston on bass guitar; it was later named, Alice Blu.[2] In 2010 the three left Shearwater to attain a diploma in contemporary music served by Northern Rivers Conservatorium Arts Centre (NRCAC).[2] While completing the course they continued to perform as Alice Blu, including supporting gigs by the Beautiful Girls and by Daryl Braithwaite.[2] According to Loewenthal, "The business classes helped us a lot with negotiating gigs and money and knowing how to promote ourselves."[2]

2012–2013: Formation

In mid-2012 Loewenthal began experimenting in Melbourne with electronic music using Reason software and still working full-time in call center.[3] He reconnected with Davis. Tunis-Plant was traveling Europe and developing new song ideas while Johnston was undertaking a Bachelor of Audio Engineering at John Martin Cass Academy. At the end of that year, Davis and Loewenthal moved back to Byron Bay; "After moving back up from Melbourne, we decided to make a more electronic-fused band and incorporate electronic production."[4] From October Loewenthal and Tunis-Plant rekindled their songwriting partnership for electronic-infused music. In January of the following year, Loewenthal began teaching music to Piccone, which developed into a songwriting partnership. When Johnston returned from Melbourne in May 2013, Tora officially formed as a five piece band.[5] The group's name is from the Greek word τώρα tṓra meaning "now".[6] They released their first single, "Unobtainable",[3] co-written by Loewenthal and Tunis-Plant.

Loewenthal later recalled, "We just started making music in our bedroom, which was like a big granny flat sort of thing. The first Tora track we made in four days – 'Unobtainable' – it just came together, and we were like 'wow'. Electronic music is so much more fun to play and make... So we made that track then stewed on it, then made heaps of tracks – then after a while we just decided to put them up and see what people thought. We got a much better reaction than we'd ever had for Alice Blu – so we were a bit excited about that."[3] According to Byron Bay Festival's correspondent, they played a "blend of ambient harmonies, layered rhythms and pulsing soundscapes."[7] Aside from electronica they perform in the new-age genre, chillwave.[8][9]

2013: Debut extended play

Tora released their debut self-titled seven-track extended play in October 2013, which had "swirling, electronica influenced pop, drawing from the likes of SOHN & James Blake".[10] Crack in the Road reviewer, Josh, opined that the group were "rather bizarre in a way, in that they’re seemingly the opposite of the 'make a shit load of noise' model, keeping it somber yet beautiful, opting to rely on minimal, sparse beats and haunting vocals."[10] The band received high rotation on national radio as the single, "Calming Her", was entered in the Triple J Unearthed competition.[9][11][12] It received 100,000+ plays in its first three months of release.[8] The band was invited to play their first large scale performance, at Falls Festival Byron Bay, on NYE.[8]

2014: Eat the Sun

March 2014 Tora released their single, "These Eyes", which received 120,000+ plays within the first three weeks with support from blogs.[8][13] It was written by Loewenthal and Tunis-Plant.[8] Amrap's AirIt's reviewer described the track, "The vocal soothes our soul, and reminds us we still have one. We're not left waiting for a drop or a climax because all we want is for the chill wave to continue indefinitely. Vocal cutting, lush synths and xylophone attach to your psyche, leaving you nothing but residual warmth."[8] The release was followed up with a tour across some of the state capital cities (Brisbane, Sydney and Melbourne) in April 2014.[14] Over the next few months Tunis began working with female vocalist Merryn Jeann from fellow band, Potato Potato. According to Loewenthal, "most of the song was created in our bedrooms."[15] Soon after her vocals were developed into a track titled 'Overcome ft. Merryn Jeann' which was released early July 2014 and marked as the most successful release the band had made at this point, receiving huge blog action from channels like 'TheSoundYouNeed'.[16] A month earlier Tora won the regional leg of the Unearthed competition; consequently they opened the main stage at Splendour in the Grass, Byron Bay.[3][8]

September 2014 Tora accepted a support slot with Miami Horror on their "Wild Motion (Set it Free)" tour again playing Australia's major cities.[17] On return Tora released their second EP, Eat the Sun, in November 2014 with tracks "from candle-lit R&B jams, to soothing, electronically laced ballads."[18] They embarked on a national tour[19] with their Sydney and Port Macquarie performances completely sold-out. The year finished up with a run of shows at 'The Falls Arts & Music Festival 2014' in Byron Bay with Tora on the line-up along with bands such as Alt-J, Jamie XX, BadBadNotGood & Glass Animals.[20] Their tracks, "Overcome" (featuring Potato Potato), "Admire", "Jaigantic" and "High Enough", have received high rotation on national radio station, Triple J's playlist.[21] Jaigantic' was remixed by heralded LA-based producer Galimatias, which has now clocked up 16M streams (2019).

2015: International Tour

Attracting worldwide attention with over 2 million streams on SoundCloud[22] alone Tora embarked on an international tour in April 2015. In June they were at the Canadian Music Week after having performed in Los Angeles, New York, Montreal, Quebec and Sherbrooke.[23] Starting with the 'High Enough' tour in Canada the band continued through to Europe for the summer playing internationally acclaimed festivals, such as The Great Escape Festival in Brighton, Fusion Festival in Germany, and Glastonbury Music Festival in UK alongside acts such as Pharrell Williams, The Who, Glass Animals, Jon Hopkins, & Jack Garratt. 25 August the quintet release an original work titled "LATP"[24] Early October the band returned to Canada[25] for another run of shows before finishing up in America with CMJ Festival in New York City and a North American tour with fellow Australian band SAFIA.[26] The European leg of their tour, from July to September, was filmed by Carlos Walters for his Vimeo documentary, Tora European Tour Diary 2015.[27] As summarized by Loewenthal on the band's return home "193 days, almost 80 shows and over 50,000 km of driving."[28]

2017–2018: Take A Rest

In 2017 Tora released their debut album, 'Take A Rest', which was added to high rotation on triple j and received acclaim from Elton John (Beats 1), Annie Mac (BBC Radio 1), BBC 6 Music, rotation on Germany's Flux FM and Radio Eins, as well as being a favourite amongst global tastemakers such as Line of Best Fit, Indie Shuffle and Pigeons & Planes. Alongside spins from LA's premiere radio outlet KCRW, the album united fans and tastemakers, and connected with all corners of the planet.

After playing at Glastonbury, Splendour in the Grass, The Great Escape, Canadian Music Week, and also supporting artists like RÜFÜS DO SOL, SAFIA and Miami Horror, the release of 'Take A Rest' saw Tora return to touring the world, supporting the likes of Oh Wonder (UK), as well as showcasing the album live in extensive jaunts through the UK, Europe and Australia and performing their own sold-out shows in London, Amsterdam, Paris, Melbourne and at home in Byron Bay.

Much of this time was also spent working on new material, spending focused time in London, LA, Berlin and Amsterdam writing, collaborating, learning and growing. The fruits of this quiet dedication are clear, with now around 1 million monthly listeners on Spotify alone (2019).

In 2018 Tora released 'Wouldn't Be The Same' featuring Brisbane artist Keelan Mak. The track has now clocked over 2 million streams.

2019: Can't Buy The Mood

On 1 March, Tora released 'Deviate', which was Co-written and co-produced in London at the iconic RAK Studios with Roy Kerr (London Grammar, Lana Del Rey). This laid the foundations for the announcement of second album 'Can't Buy The Mood' (9 August 2019 via LUSTRE) a body of work deeply inspired by themes of human connection, and which also displays an equally intriguing array of beautifully crafted songs that morph and transport to another world. Whilst Can't Buy The Mood was primarily made in the region of Byron Bay, the band also ventured into iconic studio spaces in LA, London and Amsterdam to work on the album. Completely written and produced by the band themselves, they also did all the design and artwork, completing an artistic vision which was key to the holistic experience of the album. With field recordings once again a key feature, the album is 13 tracks full of lush grooves and intricate moments.

Musical style

Tora's music has been compared to the likes of Sohn, Toro Y Moi and James Blake.[29], with characteristics of the Chillwave genre.[30]

Labels, Agencies & Management

  • Managers – Martijn De Jong & Joris Van Welson (Attack & Release)
  • Labels – Nuine & Believe Music (World Ex GSA) // Eighty Eight Days for GSA
  • Agents – The Agency Group (America), Z|ART (Europe)

Discography

Albums

  • Take a Rest (June 2017)
  • Can't Buy the Mood (August 2019)
  • A Force Majeure (September 2021)

Extended plays

  • Tora EP (October 2013)
  • Eat the Sun EP (October 2014)

Singles

  • Unobtainable (May 2013)
  • Practice (May 2013)
  • Captivate (June 2013)
  • Offering (August 2013)
  • These Eyes (March 2014)
  • Overcome feat. Merryn Jeann (June 2014)
  • Eat the Sun (July 2014)
  • High Enough (June 2015)
  • LATP (August 2015)
  • Poly Amor (May 2016)
  • Twice (July 2016)
  • Wouldn't Be The Same feat Keelan Mak (October 2018)
  • Deviate (February 2019)
  • Morphine (April 2019)
  • Can't Buy The Mood (April 2019)

References

  1. ↑ Mandy Nolan, ed. (22 October 2013). "Something in the Water at Surf Festival". 28 (20). Byron Shire Echo. Retrieved 15 April 2016. {{cite journal}}: Cite journal requires |journal= (help)
  2. 1 2 3 4 "Change of Tune at Con". Lismore Echo. 24 February 2011. Retrieved 15 April 2016.
  3. 1 2 3 4 LeFevre, Jules (16 November 2014). "The AU Interview: Tora (Byron Bay) on Songwriting, Tours, and Everything in Between". the AU Review. Retrieved 15 April 2016.
  4. ↑ Burin, Margaret (15 October 2013). "Byron band Tora plays acoustic live in the studio". ABC North Coast (Australian Broadcasting Corporation). Retrieved 15 April 2016.
  5. ↑ "Tora (No 2450)". hearty-vibes.com. 9 August 2014. Retrieved 19 February 2015.
  6. ↑ "Introducing: Tora". Life Is a Banana. 24 September 2013. Retrieved 15 April 2016.
  7. ↑ "Tora". Byron Bay Surf Festival. October 2014. Retrieved 14 April 2016.
  8. 1 2 3 4 5 6 7 "Tora – 'These Eyes' – Internet Download". AirIt. Amrap. 9 July 2014. Retrieved 15 April 2016.
  9. 1 2 Longley, Marietta (21 November 2013). "Tora – 'Calming Her'". Indie Shuffle. Retrieved 15 April 2015.
  10. 1 2 Josh (9 August 2014). "Stream: Tora – Tora EP". Crack in the Road. Retrieved 15 April 2016.
  11. ↑ Stevens, Rodney (17 July 2014). "Byron band Tora to play Splendour after winning Unearthed". Northern Star. Retrieved 15 April 2016.
  12. ↑ "Tora – 'Calming Her". Sound Injections. 20 November 2013. Retrieved 6 November 2015.
  13. ↑ "Tora: These Eyes". 13 March 2014. Retrieved 6 November 2015 – via YouTube.
  14. ↑ "Live Guide". live guide.com.au. 4 March 2014. Retrieved 6 November 2015.
  15. ↑ "Tora 'Overcome' Ft. Merryn Jeann". purple sneakers.com.au. 1 June 2014. Retrieved 6 November 2015.
  16. ↑ "Tora: Overcome". TheSoundYouNeed. 20 September 2014. Retrieved 6 November 2015.
  17. ↑ "Miami Horror Announce Tour". music feeds.com.au. 9 July 2014. Retrieved 7 November 2015.
  18. ↑ "Tora: Eat the Sun". .hillydilly.com. 14 November 2014. Retrieved 7 November 2015.
  19. ↑ Story, Ebony (24 October 2014). "Young Guns Tora Announce Eat the Sun EP and Tour!". the AU Review. Retrieved 15 April 2016.
  20. ↑ "Falls Festival release more Byron Bay tickets, expand line-up". Triple J (Australian Broadcasting Corporation (ABC)). 1 December 2014. Retrieved 15 April 2016.
  21. ↑ Tora's tracks on Triple J's playlists:
  22. ↑ "Tora: Soundcloud". SoundCloud. 18 November 2015. Retrieved 18 November 2015.
  23. ↑ Angeles, Jana; Heath, Larry (18 June 2015). "The AU Interview at Canadian Music Week: Tora (Byron Bay) Talk Crowd Interaction, Being Away from Home and More!". the AU Review. Retrieved 15 April 2016.
  24. ↑ "Hillydilly – LATP". hilly dilly.com. 30 August 2015. Retrieved 18 November 2015.
  25. ↑ "Media Announcement". 1 October 2015. Retrieved 13 November 2015 – via Facebook.
  26. ↑ "TORA X SAFIA". First-avenue.com. October 2015. Retrieved 13 November 2015.
  27. ↑ Walters, Carlos (October 2015). "Tora European Tour Diary 2015 Teaser". Retrieved 15 April 2016 – via Vimeo.
  28. ↑ "Media Announcement". 29 October 2015. Retrieved 13 November 2015 – via Facebook.
  29. ↑ "Review: Tora". Triple J Unearthed. 21 July 2014. Retrieved 1 December 2015.
  30. ↑ "Review: Tora". Blankgc.com.au. 21 January 2014. Retrieved 1 December 2015.
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