1924 trade advertisement for an elevator company

A trade advertisement is an advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.[1]

The United States Federal Trade Commission states that, "Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based."[2]

References

  1. ↑ "AD Dictionary". independency.wordpress.com.
  2. ↑ "Why Promotional Products?". www.encorepromos.net. 2019-07-01. Retrieved 2019-08-17.
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