Trashy Lingerie
Trashy Lingerie store on La Cienega Boulevard in Los Angeles, California
Address402 N La Cienega Boulevard, Los Angeles, CA 90048
LocationLos Angeles, United States
OwnerMitch Shrier
Opened1973
Website
Trashy Lingerie

Trashy Lingerie is a Los Angeles based custom-made lingerie apparel store. It has been characterized by unique designs and its association with Hollywood celebrities.[1] Trashy Lingerie is well-known for requiring an annual $2 USD membership fee in order to shop in the store.[2]

History

Trashy Lingerie was founded in 1973 by a local Shoe Designer, Mitch Shrier, and his wife Tracy. The store was named after a sling-back shoe called the “Trashy”, and initially specialized in footwear. The Shriers entered the lingerie business by hand-dying stockings in bright colors. By 1979, the store shifted to selling lingerie entirely.[3] The company came to develop a full line of lingerie resulting in offering of over 8,000 products including lingerie, costumes, and bathing suits.

The company went online in 1998.[4] Trashy Lingerie and its sister companies, Trashy.com and Trashy Girls, are owned and operated by Mitch Shrier, Randy Shrier, and Mary Loomis-Shrier respectively.[2]

Media

Trashy's designs can be seen in over 500 films,[5] television shows, commercials, concert tours, music videos and magazine features.[6][7][8][9]

The shop has been featured several times in the hit show The Girls Next Door where Hugh Hefner's then girlfriends bought their costumes for numerous Playboy Mansion parties.

The exterior of the store was featured in The Go-Go's music video for "Our Lips Are Sealed". Gene Simmons selected it as the shooting location for his interviews in the documentary film The Decline of Western Civilization Part II: The Metal Years.

Madonna wearing a Trashy Lingerie bustier on the Who's That Girl Tour

The glamour and erotic photographer Ken Marcus featured Trashy Lingerie's designs in many of his centerfold shoots for Playboy and Penthouse magazines.

Media personality and retired decathlete Caitlyn Jenner wore a Trashy Lingerie corset on the June 2016 issue of Vanity Fair shot by Annie Liebowitz.[10] This was her first media appearance after her gender transition.[1]

References

  1. 1 2 Segran, Elizabeth (2015-06-03). "Caitlyn Jenner's Satin Corset: Inside Trashy Lingerie, The Most-Ogled Brand Of The Moment". Fast Company. Retrieved 2022-09-27.
  2. 1 2 "Trashy Lingerie Designs A Niche In The Wholesale Market" (Press release). 1888 Press Release. January 17, 2008. Archived from the original on 2010-07-01.
  3. "Trashy Lingerie, a Hollywood Fixture, Has Been Quietly Dressing Stars For Years". Vogue. 2022-02-22. Retrieved 2022-09-27.
  4. "Trashy Lingerie: 40 Years Making Specialty Lingerie in LA | California Apparel News". www.apparelnews.net. Retrieved 2022-09-27.
  5. Parnes, Francine. "Rich and famous find trashy togs here". New Bedford Standard-Times. Associated Press. Retrieved 2023-04-08.
  6. "The Real Housewives of Beverly Hills's Erika Jayne on Her Style Inspiration, Bella and Gigi Hadid, and Vintage Alexander McQueen". Vogue. 2017-02-22. Retrieved 2022-09-27.
  7. Green, Amy. "HBO's 'Euphoria' captures the gen z experience through clothes". i-d.vice.com. Retrieved 2022-09-27.
  8. "Madonna's Iconic Sale". British Vogue. 2011-10-26. Retrieved 2022-09-27.
  9. "Paris Hilton Remembers Her Favorite Jeans of the Early Aughts". Vogue. 2016-05-13. Retrieved 2022-09-27.
  10. "Guess who helped Caitlyn Jenner pick out clothes for her Vanity Fair shoot?". The Independent. 2015-06-02. Retrieved 2022-09-27.
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