Tsvetta Kaleynska
Born (1988-06-19) June 19, 1988
Veliko Tarnovo, Bulgaria
Occupation(s)Social media analytics and marketing

Tsvetta Kaleynska (Bulgarian: Цвета Калейнска; born June 19, 1988),[1] better known as Tsvetta, is a Bulgarian author, marketing consultant and a model. She participated in the Miss Diaspora Models International Competition in New York City in 2010.[2]

Early life

Tsvetta was born and raised in Veliko Tarnovo, Bulgaria in the family of a university professor and a gynaecologist,[1] both of Bulgarian descent. Kaleynska was named after her grandmother, and her name in translation from Bulgarian means “flower.” In addition to her native language, Tsvetta speaks English, French, Spanish, and Italian. In 2008, Tsvetta moved to the United States on an academic scholarship to pursue her higher education.[1] In 2012, she graduated from St. Francis College, with dual degrees in Marketing Management and International Business and Economics. In 2015, she received a master's degree in Public Administration from the City University of New York at Baruch College.[3]

Career and writing

In 2012 Tsvetta joined the Dogs Bollocks 5 as a consulting strategist specializing in social media analysis and market research. In 2015 she moved to Brandwatch as customer success director.[4]

Tsvetta published her first book of poetry, "Flowers From Heaven" in 2011. Her work is featured in outlets such as the national scientific magazine “Българска наука” /Bulgarian Science/, Cosmopolitan magazine[5] and other newspapers and magazines in Eastern Europe.[6][7] In 2014, Kaleynska published her second book: “#TheQueen: Social Media”.[8]

Televised appearances

Tsvetta began her televised appearances in 2008 through the Miss Diaspora International Pageant. Since 2011 she has been featured regularly on national TV shows in her home-country, including “Predi Obed”[9] on bTV, TV7, “Na Kafe” on NOVA TV, TV7, Bulgarian National Television.[10] Since 2017 she has been a contributor on the national morning show “Na Kafe” with Gala covering topics including the Women's March in NYC, the Bulgarian Parliamentary election and others.[11]

Awards

In November 2014, Tsvetta was awarded a silver Stevie Award in the category “Women Helping Women.” The Stevie Awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.[12][13][14] In 2016 Kaleynska was invited to be the first Bulgarian woman to judge the awards as well.[15]

Public Speaking

In 2017 Tsvetta began speaking at events and career panels on the topics of education, empowerment and motivation. She participated on a Baruch College career panel in 2017.[16] In 2017 Tsvetta began speaking at events and panels on the topics of social media, business intelligence, empowerment, and motivation. She has spoken at multiple events, including Baruch College,[17] TedX@ACSofia,[18] Emotion and AI Conference,[19] Stevie Awards, Peace Corps, International Scientific Conference, and iHeart Radio among others.

Modeling

In 2010 she was crowned Miss Bulgaria Diaspora USA and started her modeling career despite her height of 5’5.[20][21] She has participated in fashion shoots for American and Bulgarian brands.[22][23][24]

Charity work

Kaleynska worked with the U.S. Bulgarian Orphanage and Medical Relief Fund to raise funds and deliver medical supplies to orphanages in Bulgaria. Her volunteer work is focused on empowering adolescent girls through GLOW (Girls Leading Our World) Leadership Academy, Bulgaria.[25][26][27][28]

Tsvetta also promotes literacy among youngsters. She is the face of the national literacy campaign “Да напълним Студентски град с книги”[29] under the patronage of Bulgaria's president, Rosen Plevlenliev. In 2013, Tsvetta started her own national literacy campaign - “Tsvetta for the colors of the languages” - aimed at providing foreign language literature to libraries and schools in small and medium-sized communities all over Bulgaria.[30][31][32]

References

  1. 1 2 3 "The Bulgarian Media Portal in Chicago  » Blog Archive  » A Bulgarian flower in America: the road from Veliko Tarnovo to New York". Eurochicago.com. Retrieved 24 April 2015.
  2. ↑ "Miss Diaspora Models International Competition, Official Website". Retrieved Sep 8, 2022.
  3. ↑ "Търновката Цвета Калейнска консултира Холивуд". myvelikoturnovo.com. 2014-03-02. Retrieved 2017-04-20.
  4. ↑ "Coming up Against Adverse Events: Social Listening in the Pharmaceutical Industry - Brandwatch". www.brandwatch.com. 2016-12-08. Retrieved 2017-04-19.
  5. ↑ Cosmopolitan magazine, Bulgaria
  6. ↑ "Гадже в Ню Йорк? Абсурд" (in Bulgarian). Retrieved 2017-04-19.
  7. ↑ "Селфито продава". www.webcafe.bg (in Bulgarian). Retrieved 2017-04-19.
  8. ↑ "Национален регистър на издаваните книги в България - Национална библиотека "Св. Св. Кирил и Методий" Преглед на издание #Кралицата: Социалната мрежа". www.booksinprint.bg. Retrieved 2017-04-19.
  9. ↑ "bTV Media Group - bTV". www.btv.bg (in Bulgarian). Retrieved 2017-04-19.
  10. ↑ "Умна и красива българка покори САЩ". www.bnt.bg (in Bulgarian). Retrieved 2017-04-19.
  11. ↑ "На кафе - Епизод 129 - Nova Play - видео платформата на Нова Броадкастинг Груп". play.novatv.bg (in Bulgarian). Retrieved 2017-04-19.
  12. ↑ "GLOW, November 2014 Silver medal for GLOW and Tsvetta from the Stevies Awards". Retrieved Sep 8, 2022.
  13. ↑ Kathryn Boughton for Connecticut Magazine. Connecticut Professor Empowers Girls in a Former Soviet State, Bulgaria
  14. ↑ "Цвета Калейнска, модел и маркетолог, финалист за международна бизнес награда - Добри новини". dobrinovini.com (in Bulgarian). 2014-11-12. Retrieved 2017-04-20.
  15. ↑ "Individual/Entrepreneur Categories Final Judging Committee | Stevie Awards". stevieawards.com. Retrieved 2017-04-19.
  16. ↑ "Mомичетата, които управляват нашия свят". www.elle.bg. Retrieved 2017-05-25.
  17. ↑ "From Social Media to Social Change". blogs.baruch.cuny.edu. June 18, 2018.
  18. ↑ "TEDxYouth@ACSofia | TED". www.ted.com.
  19. ↑ "emotionai20.com - This website is for sale! - emotionai20 Resources and Information". emotionai20.com. {{cite web}}: Cite uses generic title (help)
  20. ↑ "Цвета Калейнска: как да станеш звезда в социалните мрежи". www.cosmopolitan.bg. Retrieved 24 April 2015.
  21. ↑ "Диаспора моделс САЩ 2010 Цвета Калейнска: Висока съм само 165, НЕ ръстът е важен да си Мис! - БЛИЦ - Новини от България и света". www.blitz.bg (in Bulgarian). Retrieved 2017-04-20.
  22. ↑ "Великотърновка е вдъхновение за нюйоркска бутикова колекция - Любопитно - Статии". sever.bg. Retrieved 2017-04-20.
  23. ↑ cross.bg. "Нашенка стана вдъхновение на американска бутикова марка". www.cross.bg (in Bulgarian). Retrieved 2017-04-20.
  24. ↑ "Великотърновка стана вдъхновение на американска бутикова марка - Велико Търново". dariknews.bg (in Bulgarian). Retrieved 2017-04-20.
  25. ↑ B, Natalie (2015-01-27). "Girl Impowered Spotlight Questions: Tsvetta Kaleynska". girlimpowered.com. Retrieved 2017-04-19.
  26. ↑ Boughton, Kathryn. "Connecticut Professor Empowers Girls in a Former Soviet State, Bulgaria". www.connecticutmag.com. Retrieved 2017-04-19.
  27. ↑ "One Woman Really Can Make A Difference | Dr. Nancy O'Reilly". www.drnancyoreilly.com. Retrieved 2017-04-19.
  28. ↑ "Meet The Bulgarian Woman Helping Teen Girls In Eastern Europe Escape A Life Of Communist Oppression". girltalkhq.com. 2015-08-13. Retrieved 2017-04-19.
  29. ↑ "Кампанията „Да напълним Студентския град с книги" се пренесе в САЩ – Eurochicago.com". Retrieved Sep 8, 2022.
  30. ↑ "Дарителски книжен фонд основа възпитаничка на Езиковата гимназия". radiovelikotarnovo.com. Retrieved 2017-04-20.
  31. ↑ "Цвета Калейнска разкри дарителски книжен фонд в Езикова гимназия". www.borbabg.com. Retrieved 2017-04-20.
  32. ↑ "Цвета Калейнска създаде Дарителски книжен фонд в Езикова гимназия". www.dnesbg.com (in Bulgarian). 2013-09-30. Retrieved 2017-04-20.
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