TUKO
Type of site
News, entertainment and political website
Available inEnglish, Swahili
Founded2015 (2015)
Headquarters
Nairobi
,
Kenya
IndustryOnline newspaper
Employees20+
URLhttps://www.tuko.co.ke
RegistrationNone
Launched2015 (2015)
Current statusActive

TUKO.co.ke is Kenya’s online news website, founded in 2015 by Legit (ex-GMEM). It covers breaking news, business, entertainment news, politics, economy, and engaging human interest stories in Kenya and worldwide.

History

TUKO.co.ke has its headquarters in Nairobi, Kenya. The news website is a partner of Legit (ex-GMEM), a global media holding, which also cooperates with Legit.ng (in Nigeria), Yen.com.gh (in Ghana), Briefly News (in South Africa) and Sports Brief (worldwide).[1]

In October, 2015, alongside with the website TUKO.co.ke started its YouTube Channel. Currently, it has more than 900K subscribers and published more than 1.6K videos, which include interviews, human stories, current affairs and entertainment news.[2][3]

In January 2017, TUKO.co.ke started publishing in Swahili.[4]

In 2021, Tuko.co.ke, as well as its sister projects, becomes a member of the United Nations SDG Media Compact.[5]

In October, 2022, TUKO.co.ke became a major media sponsor of Miss World Kenya Beauty Pageant, and already in a month became a media sponsor of Kenyan Sol Fest 2022.[6]

In March, 2023, TUKO.co.ke collaborated with Meta in a digital community campaign focused on highlighting distinctive narratives from Africa that motivated communities for African Change.[7]

In April, 2023, the digital media house appointed a new Managing Director, Julia Majale, who came after Gibendi Ramenya.[8]

In August, 2023, TUKO.co.ke partnered with WAN-IFRA Women In News for Advisory. It led Tuko.co.ke's Managind Director, Julia Majale, to the participation in Africa Digital Media Conference as a panelist in the discussion about a diversity in leadership.[9]

In September, 2023, Tuko.co.ke became a media sponsor of Dignity Diaper Campaign.[10][11]

In December 2023, TUKO.co.ke got the Pacesetter Entertainment News Award at the continental awards event hosted by Jubilant Stewards of Africa.[12]

Meaning of name

The name "TUKO" is translated from Swahili language as "we are here", or " we are there"[13] or simply "We are", at least according to The Guide Kenya.

Popularity

In January 2017 TUKO.co.ke became the number one news and entertainment website[14] barely two years after being set up, beating Nation and Standard Media Group.[15][16]

As of October 2017, TUKO.co.ke has more than 1.7 million website users.[17] Currently the website's Facebook community is almost 6 million fans. TUKO.co.ke also exists on Android applications.[18][19]

In September, 2018, Tuko.co.ke becomes Best Entertainment News Platform at the Digital Inclusion Awards 2018.[20]

By 2019, Tuko.co.ke's mobile app was ranked 2nd most recognised news app in Kenya.[21]

The same year, TUKO.co.ke was named Best Digital News Platform during 3rd Digital Tech Excellence Awards.[22]

In April, 2021, Tuko.co.ke became the only media source from Kenya to be nominated for One World Media Special Award.[23][24]

At the same time, Tuko.co.ke was ranked third by Alexa after Google and YouTube in the list.[25]

Later in 2021, TUKO.co.ke won the 5th Digital Tech Excellence Awards.[26][27]

In February, 2022, TUKO.co.ke was in top of most-visited websites in Kenya based on total monthly traffic.[28]

In June, 2023, TUKO.co.ke gets a title from Reuters Institute of Journalism and joins INMA.[29][30]

In July, 2022, TUKO.co.ke was named Best Digital Media Brand at the Digital Tech 100 Awards.[31]

In December, 2022, TUKO.co.ke won the Top Star Digital Brand at the Top Star Brands Awards 2022.[32]

In February 2023, TUKO.co.ke received the top ranking as the Most Visited News Website, as awarded by the Media Council of Kenya.[33]

In May, 2023, TUKO.co.ke was recognized as the Most Preferred News Website among millennials and Generation Z.[34]

In November, 2023, TUKO.co.ke won Digitally Fiit Award in the category Top Digitally Fit News Agency and Service of 2023.[35][36]

Management team

Managing Director: Julia Majale

Julia Majale, with over eight years in media, leads TUKO.co.ke as Managing Director. She holds a B.A. in Communications from Daystar University and an Executive Masters from Aga Khan University. Her accolades include guiding TUKO.co.ke to multiple awards and being listed among the Top 25 Women in Digital.[37]

Managing Editor (Editor-in-Chief): Jacob Otieno

Jacob Otieno, with over eight years in media, is the Managing Editor at TUKO.co.ke. A Maseno University graduate, he previously worked at The East African Business Times and became Head of Business Department at TUKO.co.ke in 2020.[38]

Head of Department (Human Interest): Racheal Nyaguthie

Racheal Nyaguthie leads the Human Interest Department at TUKO.co.ke. With a BSc in Communication and Public Relations from Rongo University, she has over five years in journalism and digital media.[39]

Head of Department (Entertainment): Victor Otengo

Victor Otengo, a Multimedia University of Kenya graduate, heads the Entertainment Department at TUKO.co.ke. He has five years of experience in journalism.[40]

Head of Department (Politics/Current Affairs): Masolo Mabonga

Masolo Mabonga, a Maseno University graduate, is the head of Politics/Current Affairs at TUKO.co.ke. With over five years in media, he joined the team in 2019."[41]

References

  1. ↑ "Почему украинские медийщики решили, что проще зарабатывать деньги в Африке и на Филиппинах → Roem.ru" (in Russian). 2017-07-19. Retrieved 2017-10-23.
  2. ↑ "Tuko / Tuco - Kenya net worth, income and estimated earnings of Youtuber channel". YouTubers.me. Retrieved 2023-12-18.
  3. ↑ "Tuko / Tuco - Kenya - YouTube". www.youtube.com. Retrieved 2023-12-18.
  4. ↑ "Swahili news | Habari za Kenya — Tuko.co.ke Kenya Swahili". Tuko.co.ke - Kenya news. (in Swahili). 2023-12-18. Retrieved 2023-12-18.
  5. ↑ "Tuko News - Breaking News, Kenya News, World News Today". Tuko.co.ke - Kenya news. 2023-12-18. Retrieved 2023-12-18.
  6. ↑ "Mr and Miss World Kenya – A national pageant in Kenya to represent Kenya at Mr & Miss World sponsored by Ashleys Kenya". Retrieved 2023-12-18.
  7. ↑ Orimba, Ruby (2023-03-23). "TUKO partners with Meta to tell Unique African stories that inspired communities". Tuko.co.ke - Kenya news. Retrieved 2023-12-18.
  8. ↑ "Julia Majale Appointed as New TUKO Media Managing Director - Kenyans.co.ke". www.kenyans.co.ke. 2023-04-27. Retrieved 2023-12-18.
  9. ↑ "Digital Media Africa 2023". WAN-IFRA. Retrieved 2023-12-18.
  10. ↑ Orimba, Ruby (2023-09-22). ""We need diapers!": The Dignity Diaper Campaign flags off in Nairobi". Tuko.co.ke - Kenya news. Retrieved 2023-12-18.
  11. ↑ "Opera News Detail". lucky-wap-ams.op-mobile.opera.com. Retrieved 2023-12-18.
  12. ↑ "Africa's top firms and entrepreneurs honoured in Dar Es Salaam". The Star. Retrieved 2024-01-10.
  13. ↑ Njeri, Kinyua (2019-05-28). "Tuko Website Review Guide: The Good and the Bad of Tuko.Co.Ke". The Guide Kenya. Retrieved 2019-06-10.
  14. ↑ "Now TUKO is most popular website in Kenya - Business Today News". businesstoday.co.ke. Retrieved 2017-10-23.
  15. ↑ "Tuko.co.ke Beats Nation and Standard Media Group". venasnews.co.ke. Retrieved 2017-10-18.
  16. ↑ "Tuko.co.ke beats Nation and Standard". COFEK. Retrieved 2017-11-15.
  17. ↑ "Tuko.co.ke #1 in Kenya". businesstoday.co.ke. Retrieved 2017-10-18.
  18. ↑ "Tuko.co.ke Categories". georgiatoday.ge. Retrieved 2017-10-18.
  19. ↑ "Tuko.co.ke is equipped with blogs". play.google.com. Retrieved 2017-10-18.
  20. ↑ Roberto, Muyela (2018-09-15). "TUKO.co.ke emerges best entertainment news platform in Kenya". Tuko.co.ke - Kenya news. Retrieved 2024-01-10.
  21. ↑ MAJALIWA, Aklan; SIMBA, Fatuma (May 2019). "Development of Extension Procedures to Enhance web-based e-Government System with SMS Mobile Based Service". 2019 IST-Africa Week Conference (IST-Africa). IEEE. doi:10.23919/istafrica.2019.8764888.
  22. ↑ Karanja, Faith. "Over 50 digital companies feted during 3rd DIA Awards". The Standard. Retrieved 2024-01-10.
  23. ↑ Onyango, Jacob (2021-06-01). "TUKO.co.ke nominated for One World Media Special Award 2021". Tuko.co.ke - Kenya news. Retrieved 2024-01-10.
  24. ↑ "Longlist 2021". One World Media. Retrieved 2024-01-10.
  25. ↑ Mabonga, Masolo (2021-04-21). "TUKO.co.ke ranked Kenya's number 1 news website on Alexa". Tuko.co.ke - Kenya news. Retrieved 2024-01-10.
  26. ↑ Matheka, Grace (2021-11-15). "Jiji named best classified website at the 2021 Digital Tech Excellence Awards". HapaKenya. Retrieved 2024-01-10.
  27. ↑ Matheka, Grace (2021-11-15). "Jiji named best classified website at the 2021 Digital Tech Excellence Awards". HapaKenya. Retrieved 2024-01-10.
  28. ↑ "Digital 2022: Kenya". DataReportal – Global Digital Insights. 2022-02-15. Retrieved 2024-01-10.
  29. ↑ "Digital News Report 2023 | Reuters Institute for the Study of Journalism". reutersinstitute.politics.ox.ac.uk. Retrieved 2024-01-10.
  30. ↑ Orimba, Ruby (2023-06-30). ""Huge milestone": TUKO.co.ke becomes member of global media association INMA". Tuko.co.ke - Kenya news. Retrieved 2024-01-10.
  31. ↑ Orimba, Ruby (2022-08-03). "TUKO.co.ke wins Best Digital Media Platform at Digital Tech 100 Awards 2022". Tuko.co.ke - Kenya news. Retrieved 2024-01-10.
  32. ↑ Orimba, Ruby (2022-12-13). "TUKO.co.ke Ranked Top Digital Media Brand 2022". Tuko.co.ke - Kenya news. Retrieved 2024-01-10.
  33. ↑ "State of Kenya's Media 2022 Report" (PDF). Retrieved 2024-01-10.
  34. ↑ "AKU-Youth-Survey-Kenya-Final" (PDF). Retrieved 2024-01-10.
  35. ↑ Khusoko (2023-11-28). "TUKO.co.ke Shines as 2023's Digital Fitness Champion". Khusoko - East African Markets. Retrieved 2024-01-10.
  36. ↑ TUKO WINS THE PRESTIGIOUS DIGITALLY FIT AWARDS || #insights || #digitallyfitawards, retrieved 2024-01-10
  37. ↑ "Julia Majale".
  38. ↑ "Jacob Onyango".
  39. ↑ "Racheal Nyaguthie".
  40. ↑ "Victor Otengo".
  41. ↑ "Masolo Mabonga".
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