Undercover Billionaire
GenreReality
Country of originUnited States
Original languageEnglish
No. of seasons2
No. of episodes10
Production
Executive producers
  • Aengus James
  • Carter Figueroa
  • Colin King Miller
  • Glenn Stearns
  • Joseph Boyle
  • Michelle Galster
  • Tim Warren
Production locationsErie, Pennsylvania
Camera setupSingle-camera
Running time41–83 minutes
Production companyThis is Just a Test
Original release
Network
ReleaseAugust 6, 2019 (2019-08-06) –
present (present)
Related
Undercover Billionaire: Comeback City

Undercover Billionaire is an American reality television series that is broadcast on the Discovery Channel. The show premiered on August 6, 2019 and the final episode of the first season aired September 24, 2019. The show follows billionaire Glenn Stearns, founder of Stearns Lending, as he attempts to start a million-dollar business in Erie, Pennsylvania over the course of 90 days, starting with only $100, a car and a tank of gas.[1]

The series follows Stearns as he identifies his target business, puts a crew together to help him, builds his initial $100 stake sufficiently to fund a startup company, and opens a barbecue restaurant named Underdog BBQ.[2] The presence of a Discovery Channel film crew was explained by saying that they were trailing him for a documentary about building a small business from scratch.[3]

A TV special titled Undercover Billionaire: Return To Erie premiered on August 18, 2020.[4]

A second season premiered on January 6, 2021.[5] Season 2 features three self-styled successful entrepreneurs (Grant Cardone, Monique Idlett-Mosley and Elaine Culotti) who go undercover in three different cities and attempt to start a business with a "valuation of $1 million dollars" in 90 days- the same challenge that Glenn Stearns competed. A continuation of Glenn Stearns' work in Erie, called Undercover Billionaire: Comeback City also aired in alongside Season 2 and debuted in its entirety on Discovery Plus[6]

Episodes

Series overview

SeasonEpisodesOriginally aired
First airedLast airedNetwork
18August 6, 2019 (2019-08-06)September 24, 2019 (2019-09-24)Discovery Channel
SpecialAugust 18, 2020 (2020-08-18)
214January 6, 2021 (2021-01-06)April 14, 2021 (2021-04-14)Discovery Channel
Discovery+

Season 1 (2019)

No.
overall		No. in
season		TitleOriginal air dateU.S. viewers
(millions)		18-49 rating
11"Million Dollar Bet"August 6, 2019 (2019-08-06)1.04[7]0.30[7]
22"Start Up or Die Trying"August 13, 2019 (2019-08-13)1.14[8]0.36[8]
33"Take the Bull by the Horns"August 20, 2019 (2019-08-20)0.80[9]0.21[9]
44"House of Cards"August 27, 2019 (2019-08-27)0.85[10]0.21[10]
55"No Pain, No Gain"September 3, 2019 (2019-09-03)0.94[11]0.26[11]
66"Exposed"September 10, 2019 (2019-09-10)0.93[12]0.29[12]
77"Trial by Fire"September 17, 2019 (2019-09-17)0.93[13]0.27[13]
88"Final Reckoning"September 24, 2019 (2019-09-24)1.04[14]0.28[14]

Special (2020)

No.TitleOriginal air dateU.S. viewers
(millions)		18-49 rating
9"Return to Erie"August 18, 2020 (2020-08-18)0.66[15]0.14[15]

Season 2 (2021)

No.
overall		No. in
season		TitleDiscovery airdateDiscovery+ airdateU.S. viewers
(millions)		18-49 rating
101"Three Million Dollar Bet"January 6, 2021 (2021-01-06)January 6, 20210.40[16]0.11[16]
112"Hustle Up"January 13, 2021 (2021-01-13)January 13, 20210.41[17]0.12[17]
123"Pressure Tests"April 20, 2021 (2021-04-20)January 27, 2021N/ATBA
134"Fist or Finesse"April 27, 2021 (2021-04-27)February 3, 2021N/ATBA
145"The Closers"May 4, 2021 (2021-05-04)February 10, 2021N/ATBA
156"Be Afraid, But Do It Anyway"May 11, 2021 (2021-05-11)February 17, 2021N/ATBA
167"Turning Points"May 18, 2021 (2021-05-18)February 24, 2021N/ATBA
178"Cocktail of Chaos"May 25, 2021 (2021-05-25)March 3, 2021N/ATBA
189"Dumpster Fire"TBAMarch 10, 2021TBDTBA
1910"Wake Up Call"TBAMarch 17, 2021TBDTBA
2011"The Manifesto"TBAMarch 24, 2021TBDTBA
2112"T-Minus 7 Days"TBAMarch 31, 2021TBDTBA
2213"Camel, Meet Straw"TBAApril 7, 2021TBDTBA
2314"Judgement Day"TBAApril 14, 2021TBDTBA

References

  1. ↑ McAlone, Nathan (August 6, 2019). "Discovery's 'Undercover Billionaire' explains how recovering from cancer inspired him to try and turn $100 into a million-dollar business in 90 days on TV". Business Insider. Retrieved August 10, 2019.
  2. ↑ "Underdog BBQ". Retrieved 2019-09-17.
  3. ↑ "Tuned In: Broke billionaire". Pittsburgh Post-Gazette. July 26, 2019.
  4. ↑ "No Risk, No Reward: All New Discovery Series "I Quit" Premieres Tuesday, August 18". The Futon Critic. July 28, 2020.
  5. ↑ "Discovery Announces Second Season of "Undercover Billionaire" with Three Business Tycoons Vying to Make a Million-Dollar Company in Just 90 Days". The Futon Critic. November 19, 2020.
  6. ↑ "Undercover Billionaire: Comeback City | Watch Full Episodes & More!". Discovery. Retrieved 2021-01-08.
  7. 1 2 Metcalf, Mitch (August 7, 2019). "UPDATED: SHOWBUZZDAILY's Top 150 Tuesday Cable Originals & Network Finals: 8.6.2019". ShowBuzz Daily. Archived from the original on August 7, 2019. Retrieved January 11, 2021.
  8. 1 2 Metcalf, Mitch (August 14, 2019). "UPDATED: SHOWBUZZDAILY's Top 150 Tuesday Cable Originals & Network Finals: 8.13.2019". ShowBuzz Daily. Archived from the original on August 14, 2019. Retrieved January 11, 2021.
  9. 1 2 Metcalf, Mitch (August 20, 2019). "UPDATED: SHOWBUZZDAILY's Top 150 Tuesday Cable Originals & Network Finals: 8.20.2019". ShowBuzzDaily. Archived from the original on August 21, 2019. Retrieved January 11, 2021.
  10. 1 2 Metcalf, Mitch (August 28, 2019). "UPDATED: SHOWBUZZDAILY's Top 150 Tuesday Cable Originals & Network Finals: 8.27.2019". ShowBuzzDaily. Archived from the original on August 28, 2019. Retrieved January 11, 2021.
  11. 1 2 Metcalf, Match (September 5, 2019). "UPDATED: SHOWBUZZDAILY's Top 150 Tuesday Cable Originals & Network Finals: 9.3.2019". ShowBuzzDaily. Archived from the original on September 5, 2019. Retrieved January 11, 2021.
  12. 1 2 Metcalf, Mitch (September 11, 2019). "UPDATED: SHOWBUZZDAILY's Top 150 Tuesday Cable Originals & Network Finals: 9.10.2019". ShowBuzzDaily. Archived from the original on September 11, 2019. Retrieved January 11, 2021.
  13. 1 2 Metcalf, Mitch (September 18, 2019). "UPDATED: SHOWBUZZDAILY's Top 150 Tuesday Cable Originals & Network Finals: 9.17.2019". ShowBuzzDaily. Archived from the original on September 18, 2019. Retrieved January 11, 2021.
  14. 1 2 Metcalf, Mitch (September 26, 2019). "UPDATED: SHOWBUZZDAILY's Top 150 Tuesday Cable Originals & Network Finals: 9.24.2019". ShowBuzzDaily. Archived from the original on September 26, 2019. Retrieved January 11, 2021.
  15. 1 2 Metcalf, Mitch (August 19, 2020). "UPDATED: SHOWBUZZDAILY's Top 150 Tuesday Cable Originals & Network Finals: 8.18.2020". ShowBuzzDaily. Archived from the original on September 3, 2020. Retrieved January 11, 2021.
  16. 1 2 Metcalf, Mitch (January 8, 2021). "UPDATED: SHOWBUZZDAILY's Top 150 Wednesday Cable Originals & Network Finals: 1.6.2021". ShowBuzzDaily. Archived from the original on February 2, 2021. Retrieved January 11, 2021.
  17. 1 2 Metcalf, Mitch (January 14, 2021). "UPDATED: SHOWBUZZDAILY's Top 150 Wednesday Cable Originals & Network Finals: 1.13.2021". ShowBuzzDaily. Retrieved December 14, 2021.
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