Universal Cycles, founded in Basildon, Essex, England, in 1977, is a supplier of bicycles and accessories. The company introduced the Silver Fox brand to the UK, and in 2001 acquired the mountain bike manufacturer Muddy Fox.[1]

Since April 2009 Universal has operated as a majority-owned subsidiary of Sports Direct.[2]

References

  1. ↑ "The Muddy Fox Sale: Part Two", bikebiz, 29 March 2001, retrieved 21 November 2017
  2. ↑ "Company Overview of Universal Cycles Limited", Bloomberg, 20 November 2017, retrieved 21 November 2017
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