Urbem Media (品味全城) is a Chinese luxury-dining club headquartered in Shanghai, initially released as a WeChat service account in 2015.

History

Urbem Media was founded in Shanghai in early 2015 by University of Oxford graduate Steven Chen.[1] Urbem Media was established in May 2015 and entered the Chinaaccelerator startup programme in September 2015.[2] In January 2016, Urbem released its main function, the patent-pending Ubot, that provides answers to users’ enquiries in real-time and provides recommendations based on users’ location, dining preferences and food category.[3]

According to William Bao Bean, managing director of Chinaaccelerator, Urbem Media is part of Chinese startups that leverage WeChat’s functions, allowing them to cut marketing costs as opposed to traditional technology startups.[4]

Features

Its WeChat service account provides recommendations to users via its Ubot.[5] Its main product, the VIP TasteCard, is an annual membership that grants access to restaurant discounts.[6] It also is bilingual, with versions in both Chinese and English.[7]

See also

References

  1. ↑ "Outstanding CEOs". www.triumphcapital.com.cn.
  2. ↑ "Urbem" (PNG). chinaccelerator.com. Archived from the original on August 30, 2017. Retrieved 11 April 2023.
  3. ↑ "Are WeChat Service Accounts Killing Apps In China?". TechNode. 17 March 2016.
  4. ↑ "How WeChat Can Slash Marketing Costs In China: Chinaccelerator Demo Day". TechNode. 27 November 2015.
  5. ↑ "反团购模式做中高端餐饮？"品味全城" 想用会员制拉拢魔都的白领们-36氪". www.36kr.com. 10 November 2015.
  6. ↑ "【獨家】採用反團購模式做中高端餐飲，「品味全城」獲數十萬美元天使輪投資". www.hksilicon.com.
  7. ↑ "This card gives foodies up to 50% off". www.shanghaiist.com.
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