Valarie Zeithaml | |
|---|---|
| Title | David S. Van Pelt Family Distinguished Professor of Marketing |
| Academic work | |
| Discipline | Marketing |
| Sub-discipline | Services marketing, Service quality |
| Institutions | UNC Kenan–Flagler Business School, University of North Carolina at Chapel Hill |
| Notable works | Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy |
Valarie A. Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds."[1]
Selected publications
Books
- Zeithaml, Valarie (2007). Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. Harvard Business School Press.
References
- ↑ "The World's Most Influential Scientific Minds | Thomson Reuters". thomsonreuters.com. Archived from the original on 2015-09-06. Retrieved 2015-08-29.
External links
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