Vega
Product typeVegan protein powder, protein bars
OwnerWM Partners
CountryU.S.
Introduced2001 (2001)
Previous ownersDanone
Websitemyvega.com

Vega is a brand of plant based nutritional products. The company was started in Burnaby by Charles Chang and Brendan Brazier in 2004.[1] In 2015, Vega was sold to Denver-based giant Whitewave Foods for US $550 million.[2]

In 2021 Vega brand was disposed from Danone and sold to WM Partners.[3][4]

Products

The Vega line of products includes vegan protein powder, protein bars, protein snacks, protein shakes, and supplements. Their products are all vegan certified [5] and Non-GMO Project verified. Vega products predominantly use pea based protein instead of the typical dairy based whey protein used in most supplemental protein products.[6]

The Vega Protein with Greens comes in seven different flavours while offering 20 grams of plant based protein, veggies and green daily servings.

References

  1. ↑ O'Grady, Matt (29 May 2014). "Making millions selling vegan shakes". The Globe and Mail. Retrieved 19 December 2017.
  2. ↑ "Burnaby's Vega sold to Denver-based giant for $550 million US". Vancouver Sun. Retrieved 9 December 2017.
  3. ↑ Private equity firm to acquire Danone’s Vega brand By Sam Danley, 18 June 2021
  4. ↑ Danone sells Vega brand to US private-equity firm By Dean Best. 17 June 2021
  5. ↑ "Certification".
  6. ↑ Banaszek, Amy; Townsend, Jeremy R.; Bender, David; Vantrease, William C.; Marshall, Autumn C.; Johnson, Kent D. (2019-01-04). "The Effects of Whey vs. Pea Protein on Physical Adaptations Following 8-Weeks of High-Intensity Functional Training (HIFT): A Pilot Study". Sports. 7 (1): 12. doi:10.3390/sports7010012. ISSN 2075-4663. PMC 6358922. PMID 30621129.
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