Due to the perceived negative connotations of video games, both industry members and consumers of video games have frequently collaborated to counter this perception by engaging in video gaming for charitable purposes. Some of these have been charitable groups, or regular and annual events, and the scope of these efforts have continued to grow, with more than US$22 million having been raised by video game-related charity efforts in the first half of 2018 alone.[1]

Organizations and events

Child's Play

The creators of the Penny Arcade webcomic, Jerry Holkins and Mike Krahulik, established the Child's Play charity in 2003 following a string of mass media stories that attempted to portray video games in a negative light. The charity was designed to provide toys and video game systems and games to various children's hospitals in the United States, though both monetary and physical donations. By 2017, Child's Play had raised over US$40 million through both cash donations and donated items.[2]

Extra Life

Extra Life is an annual charity fund-raising event to support the Children's Miracle Network Hospitals. The event was started in 2008 to honor Victoria Enmon, a teenager who died of acute lymphoblastic leukemia. While gamers accept funds for Extra Life throughout the year, the event encourages streamers to play video games for twenty-four hours straight via Twitch or other streaming services over a specific weekend in November, and collect additional donations from their viewers. In 2017, over 50,000 streamers helped to raise over US$11 million for the hospitals.

Desert Bus For Hope

The comedy group LoadingReadyRun ran a Child's Play event in 2007 by marathon-playing the game Desert Bus, a game created by Penn & Teller, in which the player must drive a bus on a desolate stretch of highway from Tucson to Las Vegas, roughly eight hours of continuous gameplay, with little challenge outside of player fatigue. The event was successful, in part due to recognition from Penn & Teller, and eventually spun out into its own annual "Desert Bus for Hope" event. During the stream, broadcast over Twitch and other streaming sites, viewers can donate to get virtual time behind the bus's wheel, as well as participate in various auctions. The 2018 event raised over US$700,000 for Child's Play, with total accumulated donations exceeding US$5 million.[3]

Games Done Quick

Games Done Quick was launched in 2010, inspired by the Desert Bus for Hope, with the idea that invited participants speedrun numerous games over the course of the event, typically five to six days, usually with commentary over the course of the games. During semi-annual event, the speedruns are performed live in front of an audience and broadcast to Twitch and other services, with viewers able to donate during the length of the event. There has also been shorter one-off special Games Done Quick events for specific occasions, such as one to support the victims of the 2011 Tōhoku earthquake and tsunami. As of January 21, 2019, Games Done Quick has raised over US$19 million to various charities, including Prevent Cancer Foundation in its winter events and Doctors Without Borders in its summer events.[4]

Humble Bundle

Humble Bundle was initially launched by Wolfire Games in 2010 as a series of game bundles, most frequently indie games, offered at a pay-what-you-want price, with all but a few dollars of each sale going to a designated charity. As the bundles became more successful, Humble Bundle's approach expanded to include other bundles, such as mobile games, console games, and digital books, as well as establishing its own company, created publishing support for indie games and establishing a dedicated storefront, where a portion of each purchase goes to a selected charity. By 2017, the various activities of Humble Bundle have raised over US$100 million across 50 different charities, including Action Against Hunger, Child's Play, the Electronic Frontier Foundation, charity: water, the American Red Cross, WaterAid and the Wikimedia Foundation.[5]

Notable one-off efforts

Pink Overwatch Mercy skin

During May 2018, to support the Breast Cancer Research Foundation, Blizzard Entertainment offered a limited time character customization skin for the Overwatch character Mercy that reflected the pink colors of breast cancer awareness, with all revenue from the sale of the skin going to the Foundation. By the end of the sale, Blizzard had raised over US$12.7 million, which at the time, was the largest single donation that the Foundation had seen.[6][7]

2018 E3 Fortnite Pro-Am

Epic Games ran a celebrity Fortnite Battle Royale pro-am during the Electronic Entertainment Expo 2018 in June 2018, which paired 50 popular streams with 50 celebrities, with an overall US$3 million prize pool to be given to the winners in the names of their desired charities.[8]

H.Bomberguy's stream for Mermaids

In January 2019, streamer Harry Brewis aka "hbomberguy" ran a marathon stream to beat Donkey Kong 64 and raise money for Mermaids, a British charity for transgender youth. The stream began following comments made by Graham Linehan which Brewis considered transphobic,[9] and whilst potential funding of Mermaids by the British National Lottery was under review.[10] Word of mouth about the stream quickly spread and several notable pro-trans supporters briefly joined his stream, including John Romero, Chelsea Manning, and U.S. congresswoman Alexandria Ocasio-Cortez. Brewis finished the marathon after 57 hours, having raised over US$340,000 (£265,000) for Mermaids,[9][11] with 659,000 viewers having watched the stream.[12]

References

  1. ↑ Trumbore, Dave (July 16, 2018). "Gamers and Streamers Raise $22+ Million for Charity, Flipping the Script on Gaming Culture". Collider. Archived from the original on August 23, 2018. Retrieved January 21, 2019.
  2. ↑ "Official website". Child's Play.
  3. ↑ Good, Owen (November 17, 2018). "Desert Bus for Hope pulls in with a record $700,000 raised". Polygon. Archived from the original on November 18, 2018. Retrieved January 21, 2019.
  4. ↑ Keeley, Pete (January 19, 2019). "A Weekend at Speedrunning Marathon Awesome Games Done Quick". The Hollywood Reporter. Archived from the original on January 21, 2019. Retrieved January 21, 2019.
  5. ↑ Brightman, James (September 15, 2017). "Humble Bundle has raised over $100m for charity". GamesIndustry.biz. Retrieved September 15, 2017.
  6. ↑ Bankhurst, Adam (July 9, 2018). "Overwatch Raised $12.7 Million For Charity Thanks To Pink Mercy". IGN. Retrieved July 9, 2018.
  7. ↑ Nunneley, Stephany (October 17, 2017). "Overwatch Pink Mercy charity skin and shirt raised $12.7 million for breast cancer research". VG247. Retrieved October 17, 2018.
  8. ↑ Stuart, Keith (June 14, 2018). "Fortnite stars compete for $3m charity prize at E3 showdown". The Guardian. Archived from the original on November 19, 2018. Retrieved January 21, 2019.
  9. 1 2 McWhertor, Michael (January 21, 2019). "How Alexandria Ocasio-Cortez wound up on a Donkey Kong 64 Twitch charity stream". Polygon. Archived from the original on January 21, 2019. Retrieved January 21, 2019.
  10. ↑ W-K, Edie. "YouTuber smashes $69,420 goal for trans charity Mermaids in non-stop Donkey Kong 64 Stream". Checkpoint. Checkpoint. Archived from the original on 20 January 2019. Retrieved 20 January 2019.
  11. ↑ "Gamer Hbomberguy hands funding row charity Donkey Kong boost". BBC News. 22 January 2019. Retrieved 23 January 2019.
  12. ↑ Hawking, Tom (22 January 2019). "How a 57-hour Donkey Kong game struck a blow against online toxicity". The Guardian. Retrieved 22 January 2019.
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