Vijay Mahajan | |
|---|---|
| Born | April 5, 1948 Jammu, India |
| Nationality | American |
| Title | John P. Harbin Centennial Chair |
| Academic background | |
| Education | University of Texas at Austin Indian Institute of Technology Kanpur |
| Academic work | |
| Discipline | Marketing |
| Institutions | University of Texas at Austin |
| Website | https://www.mccombs.utexas.edu/Directory/Profiles/Mahajan-Vijay |
Vijay Mahajan is the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin.[1] He was born on April 5, 1948, in Jammu, India.[2]
Books
- Mahajan, Vijay, and Kamini Banga. The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years. Pearson Education, 2005.
- Vijay Mahajan. 2009. Africa Rising. Wharton School Publishing.
- Vijay Mahajan. 2012. The Arab World Unbound: Tapping Into The Power of 350 Million Consumers. Wiley, Jossey, Bass.
- Vijay Mahajan and Yoram Wind, eds. 1986. Innovation Diffusion Models of New Product Acceptance. Cambridge, MA: Ballinger Publishing Co.
References
- ↑ "Vijay Mahajan | Directory | McCombs School of Business".
- ↑ Mahajan, Vijay (2005). "The Incomplete Autobiography of an Immigrant Marketing Professor". Journal of Marketing. 69 (3): 169–173. doi:10.1509/jmkg.69.3.169.66366. ISSN 0022-2429. JSTOR 30162063. S2CID 141482349.
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