Vkusvill - is a Russian food retail chain founded by Andrey Krivenko in 2012 in Moscow.[1] As of March 2023, VkusVill has more than 1,350 stores in 72 Russian cities.[2]

History

In 2009 Krivenko opened the first store "Izbenka", which sold fresh dairy products. By 2012, the chain consisted of 140 stores in Moscow and the Moscow Oblast.[1]

In 2012, the first stores of the VkusVill chain were opened, which, in addition to dairy products, also sold groceries.[3]

In 2020, the first Vkusvill store abroad was opened in Amsterdam. However, this project was not successful and was closed in 2022.[4]

In November 2022, the company announced the start of sales of products in China.[5]

Plans to list VkusVill on Nasdaq and Moscow Exchange were canceled in 2022 due to Russia's invasion of Ukraine.[6]

In March 2023, Vkusvill launched food sales in Dubai through the YallaMarket app.[7]

References

  1. 1 2 Minnaar, Joost (2 January 2021). "VkusVill: How A Russian Giant Disrupts The Retail Industry". Corporate Rebels. Retrieved 2023-04-05.
  2. ↑ "Формат для бизнеса."ВкусВилл" расширяет партнерство на Дальнем Востоке". RG.RU. 2023-03-30. Retrieved 2023-04-05.
  3. ↑ "Andrey Krivenko: the founder of Russia's fastest growing food retail chain". The Tribune. 2023-02-24. Retrieved 2023-04-05.
  4. ↑ "«ВкусВилл» решил закрыть магазины в Нидерландах". Forbes. 2022-03-04. Retrieved 2023-04-05.
  5. ↑ "«Вкусвилл» запустил продажи продуктов в Китае". Коммерсантъ. 2022-11-29. Retrieved 2023-04-05.
  6. ↑ "Andrei Krivenko". Forbes. Retrieved 2023-04-28.
  7. ↑ "Russian Food Retailer Vkusvill Launches Sales In Dubai". ESM. 2023-03-08. Retrieved 2023-04-05.
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