Vladislav Bumaga
Bumaga at VK Fest 2019
Personal information
Born
Uladzislaŭ Andrejevič Bumaha

(1996-06-05) 5 June 1996
Minsk, Belarus
Occupations
Websitea4shop.ru
YouTube information
Also known asVlad A4, A4
Channel
Years active2014–present
Genres
Subscribers49.1 million[1]
Total views25.4 billion[1]
NetworkMediacube
100,000 subscribers2016
1,000,000 subscribers2017
10,000,000 subscribers2019
Last updated: 13 December 2023

Vladislav Andreyevich Bumaga[2] (Russian: Владислав Андреевич Бумага) or Uladzislaŭ Andrejevič Bumaga (Belarusian: Уладзіслаў Андрэевіч Бумага; born 5 June 1996, Minsk), known online as Vlad A4 (Russian: Влад А4) or A4, is a Belarusian YouTuber owner of the YouTube channel 'A4'.[3] He is considered one of the most popular Russian-speaking YouTubers.[4]

Early life

Vladislav Bumaga was born on 5 June 1996 in Minsk to the family of a primary school teacher and engineer Andrey Bumaga. He spent most of his childhood in the Sierabranka microraion.[5]

For nine years he was fond of hockey.[2] Playing as a forward in the children's and youth sports school 'Dinamo' and 'Yunost'. One year he trained in the Czech Republic.[6] After an injury, he retired from sports.[2][7]

Career

On 29 November 2014, Bumaga created the A4 YouTube channel,[2] playing on his surname Bumaga (Бумага), meaning Paper.[8] Fame came in 2016 after the release of the video '24 часа в батутном центре' (24 hours in a trampoline center),[6] when the number of subscribers he had increased from 200 thousand to 1 million.[2][5]

Bumaga began his career as a musician with a parody of the song 'Тает лёд' by Griby, which gained 35 million views.[9] On 12 August 2018, he released the video 'Dad',[10] and on 31 May 2019, another song was released with Katya Adushkina – 'Fire'.[11]

In 2019, according to the YouTube Rewind video, Bumaga took ninth place among the most liked YouTubers, gaining two million likes in the video 'Покупаю всё, что ты можешь унести из магазина!' (I buy everything that you can take from the store!).[12][13]

According to the analytical server Brand Analytics, in September 2019, Bumaga became the second most popular among all Russian-speaking YouTubers.[14] According to Mikhail Bychenko, co-owner of Media Cube, an influencer like Vlad Bumaga earns from between 10,000 and 100,000 dollars a month.[15]

On 7 February 2020, Bumaga became a guest on the Evening Urgant program.[16]

According to the Belarusian media, Bumaga is considered to be the most popular YouTuber in the country.[5] From 6–13 April and from 13 to 20 April, according to Social Blade, the number of views of videos on the A4 channel surpassed that of Swedish YouTuber PewDiePie.[17][18]

In addition to his main channel, Bumaga created another channel 'Головной Рис' on the topic of puzzles in October 2019[19] and in December 2019 the channel 'A5' was created.[20]

According to the analytical company AMDG, he is the second most popular Belarusian blogger on the social network TikTok with 4.7 million followers.[21]

According to the SRSLY online publication, Bumaga took third place in the ranking of popular bloggers for the first half of 2020, losing to Nastya Ivleeva and Oksana Samoilova.[22]

In 2020, Bumaga got into the Forbes rating '30 most promising Russians under 30' in the 'New Media' category, but didn't win.[23]

In 2020, Bumaga's company 'CHETYRECHETYRE' became a resident of the Hi-Tech Park. The company is developing software for analytics of the state and dynamics of the viewer interest on video platforms such as YouTube.[24]

In the fall of 2021, he stopped uploading videos on his account. Bumaga's producer Yekaterina Stabrovskaya stated that she could not make any statements on the topic.[25]

Controversy

In 2021, American YouTubers MrBeast and JustDustin accused Bumaga of plagiarism, and he was copying thumbnails and ideas for videos without getting permission from the authors of the original videos.[26]

Discography

Mini albums

  • Детские песни (2020)[27]

Singles

  • "Батя" (2018)[10]
  • "Огонь" (featuring Katya Adushkina) (2019)[11]
  • "Каспер Бой" (2019)[11]
  • "Офишлбывший" (2019)[28]
  • "Песня про осень" (2019)[28]

References

  1. 1 2 "About A4". YouTube.
  2. 1 2 3 4 5 "Влад Бумага – видеоблогер – биография | Последние новости жизни звезд 7Дней.ру". 7Дней.ру (in Russian). Retrieved 31 January 2022.
  3. ↑ "Millionaire instablogger of Balarus". Archived from the original on 18 October 2020. Retrieved 31 January 2022.
  4. ↑ Analytics, Brand (10 March 2020). "Топ-20 русскоязычных YouTube-блогеров, февраль 2020 год — Маркетинг на vc.ru". vc.ru. Retrieved 31 January 2022.
  5. 1 2 3 Мелкозеров, Никита (7 June 2017). ""Бабушка отказывается понимать, чем я занимаюсь". Самый популярный видеоблогер РБ о доходах, трендах, квартире и армии – Лайфстайл Onlíner". Onlíner (in Russian). Retrieved 31 January 2022.
  6. 1 2 "Солодуха занимался баскетболом, Влад Бумага играл в хоккей в школе "Динамо" – они могли стать спортсменами, но оказались в шоу-бизнесе". BY.Tribuna.com. Retrieved 31 January 2022.
  7. ↑ "Влад Бумага". Forbes.ru (in Russian). Retrieved 31 January 2022.
  8. ↑ "Top 6 famous Belarusian Youtubers you might not know about".
  9. ↑ "Music parody".
  10. 1 2 "Dad song". Archived from the original on 18 October 2020. Retrieved 31 January 2022.
  11. 1 2 3 "Fire song". Archived from the original on 19 October 2020. Retrieved 31 January 2022.
  12. ↑ ВИЛЬТОВСКИЙ, Максим (6 December 2019). "Влад Бумага попал в мировые итоги года YouTube, которые идут на рекорд по дизлайкам". www.sb.by (in Russian). Retrieved 31 January 2022.
  13. ↑ Олехнович, Виталий (6 December 2019). "Вышел YouTube Rewind 2019. В него попал Влад А4 Бумага – Технологии Onlíner". Onlíner (in Russian). Retrieved 31 January 2022.
  14. ↑ Бескина, Ольга. "Brand Analytics". br-analytics.ru. Retrieved 31 January 2022.
  15. ↑ "Money analysis".
  16. ↑ "Evening Urgant appearance". 8 February 2020.
  17. ↑ "A4 overtakes PewDiePie as the most popular blogger". Archived from the original on 27 April 2020. Retrieved 31 January 2022.
  18. ↑ Красовская, Оксана (13 April 2020). "Влад Бумага и еще 81 компания стали резидентами ПВТ. Это первый набор в 2020–м – Технологии Onlíner". Onlíner (in Russian). Retrieved 31 January 2022.
  19. ↑ "Other channel news". Archived from the original on 6 April 2020. Retrieved 31 January 2022.
  20. ↑ "A5 channel news". Archived from the original on 4 June 2020. Retrieved 31 January 2022.
  21. ↑ "Popular Belarusian TikToker". Archived from the original on 27 July 2020. Retrieved 31 January 2022.
  22. ↑ "Vlad's 3rd place win".
  23. ↑ "Vlad did not win the Forbes list". Archived from the original on 23 June 2020. Retrieved 31 January 2022.
  24. ↑ "В ПВТ вступили еще 82 компании, в том числе белорусский блогер Влад Бумага". myfin.by (in Russian). 14 April 2020. Retrieved 31 January 2022.
  25. ↑ Зарембо, Дарья (7 November 2021). "Продюсер оценила информацию об исчезновении блогера Влада А4". Известия (in Russian). Retrieved 31 January 2022.
  26. ↑ "Влада Бумагу обвинили в плагиате американских блогеров Ответ убил: Бумага заявил, что контент у него все равно круче, чем у "америкосов" (и тут же выложил новое видео с плагиатом)". Meduza (in Russian). Retrieved 31 January 2022.
  27. ↑ "Vlad's mini album".
  28. 1 2 Alexandr (22 April 2020). "От Моргенштерна до Косторной". Новые Ведомости (in Russian). Retrieved 31 January 2022.
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