Vok Beverages
IndustryBeverages
Founded2002
Headquarters,
ProductsAlcoholic beverages
OwnerBickford's Australia
ParentBickford's Australia
Websitewww.vok.com.au

Vok Beverages is a drink manufacturer in South Australia.[1]

Earlier history

Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of liqueurs manufactured by Jan Vok, a Dutch company, popular in Papua pre-war.[2] Immediately after WWII sixteen flavours,[3] from Advocaat to White Curaçao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney.[4]

An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds — the price of a mid-range car) to a Test cricketer, on the basis of points accumulated over the 1950–51 season.[5] Len Hutton was the inaugural winner.[6]

The company, which advertised prominently in the Dutch language Australia newspapers[7] made the distinctive shape of its bottles a "selling point".[8] The company was still advertising similar products in the "distinctive bottle" in November 1978.[9]

Drinks

  • Vok Liqueurs
  • Aqua Pura Water
  • Bearded Lady Bourbon[10]
  • Beenleigh Rum
  • Black Bottle Brandy
  • Boronia marsala
  • Cawsey's Grenadine
  • El Toro
  • Frigate Rum
  • Galway Pipe port
  • HI NRG Vodka & Energy Premix
  • Infused Rush
  • Inner Circle Rum
  • Olympus Ouzo
  • Real McCoy Bourbon
  • Rebellion Bay Spiced Rum
  • Three Oaks Cider
  • TST Tolleys Brandy
  • Vickers Gin

See also

References

  1. "Fosters hives off 13 wines to Vok Beverages".
  2. "Advertising". Papuan Courier. Vol. 31, no. 19. International, Australia. 9 May 1941. p. 12. Retrieved 16 August 2022 via National Library of Australia.
  3. "Advertising". The Daily Examiner (Sydney). No. 9150. New South Wales, Australia. 24 July 1946. p. 3. Retrieved 16 August 2022 via National Library of Australia.
  4. "National Security (Prices) Regulations". Commonwealth of Australia Gazette. No. 170. Australia, Australia. 9 September 1946. p. 2470. Retrieved 15 August 2022 via National Library of Australia.
  5. "Vok Thousand". The Daily Telegraph (Sydney). Vol. XV, no. 216. New South Wales, Australia. 1 December 1950. p. 28. Retrieved 15 August 2022 via National Library of Australia.
  6. "Cricketers on Parade". The Daily Telegraph (Sydney). Vol. XV, no. 293. New South Wales, Australia. 2 March 1951. p. 1. Retrieved 16 August 2022 via National Library of Australia.
  7. "Advertising". Dutch Australian Weekly. Vol. 4, no. 42. New South Wales, Australia. 29 July 1955. p. 6. Retrieved 16 August 2022 via National Library of Australia.
  8. "Advertising". The Daily Telegraph (Sydney). Vol. XI, no. 281. New South Wales, Australia. 15 February 1947. p. 6. Retrieved 16 August 2022 via National Library of Australia.
  9. "Advertising". The Australian Women's Weekly. Vol. 46, no. 26. Australia. 29 November 1978. p. 101. Retrieved 15 August 2022 via National Library of Australia.
  10. Hicks, Robin (4 December 2012). "Vok Beverages launches 'brave and edgy' campaign for Bearded Lady bourbon". Mumbrella. Retrieved 26 March 2021.
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