Beginning

Charles Von der Ahe opened a 20-foot wide store named Von's Groceteria in downtown Los Angeles, California, in 1906. The business had grown to 87 stores by 1928, when he sold the operation to MacMarr Stores. MacMarr was acquired by M.B. Skaggs' Safeway in 1930. In 1932, his sons Theodore and Wilfred Von der Ahe restarted the Von's Grocery Company.^[3]

In 1948, Von's opened a pioneering store which offered self-service, pre-packaged produce, meat, and deli items. By 1958, it had doubled in size to 27 stores, the third-largest grocery chain in the Greater Los Angeles Area^[4] In 1960 it acquired the sixth-largest, competitor Shopping Bag, a merger that was challenged by the Federal Trade Commission on antitrust grounds. In 1966 the United States Supreme Court ruled against Von's in United States v. Von's Grocery Co. (384 U.S. 270), forcing a re-divestiture of the stores, which were eventually sold to Fisher Foods.^[4] The Von der Ahe family sold the chain to Household Finance Corporation in 1969.^[3][5] In 1970, Vons had 128 stores, making it the second largest supermarket chain in southern California behind Safeway. In 1972, Vons acquired DeFalco's Food Giant, a San Diego supermarket chain.

1980s–present

In 1984, Vons was named official supermarket of the 1984 Summer Olympics.

In 1985, William Davila was named president and CEO of Vons, the first Mexican American to be CEO of an American supermarket chain.^[6] Prior to his appointment, Davila worked for 37 years at Vons before becoming CEO. He opened Tianguis in 1986, catering to Hispanic consumers,^[7] and was well received as the company's television spokesman, starring in commercials in both English and Spanish during his tenure. He retired in 1999.

In 1986, Household spun off Vons Companies in a leveraged buyout.^[8] To recapitalize itself, Vons merged with Detroit, Michigan-based Allied Supermarkets and sold off its assets outside California.^[9] Vons was listed on the New York Stock Exchange in 1987.

In October 1985, Vons introduced Pavilions, a "combination store" concept which offered a wider variety of upscale products as well as pharmacy and other non-food products and services.^[8][10] Some stores that were smaller were branded Pavilions Place.

In 1988, Safeway sold all of its stores in southern California and southern Nevada to Vons in exchange for an ownership stake.^[11] On April 8, 1997, Safeway acquired Vons for stock and Vons became a subsidiary of Safeway.^[12]

Vons store (Woodland Hills, CA) before closing and reopening late 2015 as Haggen, then shutting down and reopening in 2017 as Bristol Farms

In March 2014, Cerberus Capital Management (which also owns rival grocery chain Albertsons) agreed to terms to purchase Vons' parent, Safeway.^[13] Cerberus' plans to merge the chains would likely result in store closures, especially with both Vons and Albertsons having a significant presence in Southern California.^[14] In late 2014, the FTC mandated that the new Albertson's/Safeway merger sell off almost 200 stores to allow for sufficient competition in markets where both Safeway and Albertson's stores had existed in price rivalry. One of the key buyers was Bellingham, Washington-based Haggen grocers^[15] which rebranded the newly purchased stores in Washington, Oregon, California, Arizona, and Nevada in early 2015^[16] only to sell back the affected stores just months later after Haggen was forced into bankruptcy as a result of purchasing the new stores. Haggen was soon after acquired by Albertson's.^[17][18][19]